Taboola to acquire digital advertising platform Dianomi

The acquisition is expected to be completed before the end of 2026

by e4m Staff
Published: Sep 18, 2026 3:45 PM | 2 min read

Taboola has proposed to acquire Dianomi, a digital advertising service provider for premium clients in business, finance, and lifestyle sectors, with completion expected by the end of 2026, pending regulatory and shareholder approvals.
Dianomi serves notable advertisers such as Charles Schwab, Invesco, and Bank of America, providing access to high-intent audiences through partnerships with premium publishers.
The acquisition aims to enhance Taboola's performance advertising capabilities, particularly in finance, utilizing its Realize platform, which leverages first-party data and AI for effective advertising outcomes.
Taboola's CEO, Adam Singolda, emphasized the synergy between Dianomi's focus on financial brands and Taboola's performance-driven approach, aiming to create a more extensive and trusted ad network for advertisers.

Taboola has announced an offer to acquire Dianomi, a provider of digital advertising services to premium clients in the business, finance and lifestyle sectors. The acquisition is expected to be completed before the end of 2026, subject to the satisfaction of customary regulatory conditions and approval by Dianomi shareholders.

Dianomi provides premium advertisers, including blue chip names such as Charles Schwab, Invesco and Bank of America, with access to large, high intent audiences via partnerships with premium publishers.

Taboola believes that the acquisition of Dianomi will significantly bolster its ability to provide performance advertisers with a highly specialized, premium ad network focused on finance, powered by Taboola’s performance advertising platform Realize. Realize is a technology platform that helps advertisers achieve outcomes at scale, leveraging Taboola’s unique supply, first-party data, and AI. Realize enables performance campaigns across many of the world’s largest publishers.

"Dianomi has demonstrated a commitment to connecting the largest financial brands in the world with their target audience to power successful performance-driven advertising,” said Adam Singolda, CEO of Taboola.

"Dianomi’s focus on helping advertisers to reach potential consumers within business and finance is a great complement to Taboola’s ability to drive performance within these verticals as well. Together with Dianomi, we will be able to offer an even larger, highly curated, trusted network of publishers that advertisers can tap into to reach audiences, via our Realize performance advertising platform."