In the letter written to Google India Country Manager Sanjay Gupta, NBA has said the 'opaqueness' of the advertising system is causing the digital news businesses to come under tremendous pressure

exchange4media Staff Mar 11, 2021 9:29 AM

Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space

Misbaah Mansuri Feb 23, 2021 9:03 AM

Watch Sam Balsara, Chairman and Managing Director, Madison World, presenting the highlights of the PMAR 2021

exchange4media Staff Feb 22, 2021 8:23 AM

The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform

exchange4media Staff Feb 10, 2021 12:14 PM

The newspaper has also accused the tech giants of signing a secret pact that gives them dominance over the digital advertising market

exchange4media Staff Feb 10, 2021 10:46 AM

Kapoor, Secretary-General, ASCI, shared that the council intends to use social media significantly as a part of its 2021 awareness campaign

Misbaah Mansuri Feb 10, 2021 8:33 AM

As digital advertising has already surpassed print media and is on course to reach the same level as TV, the chorus for accountability and transparency is growing louder

Javed Farooqui Feb 10, 2021 8:30 AM

The first panel discussion on the dentsu-e4m Digital Advertising Conference 2021 focused on the change in consumer behavior and what that means for brand marketers

exchange4media Staff Feb 5, 2021 9:08 AM

At the unveiling of dentsu-e4m report, Jain, CRO, ABP Network, while speaking on 'how media planning can become screen agnostic,' also discussed 4 key trends that have emerged distinctly

exchange4media Staff Feb 5, 2021 9:06 AM

Lin, Global CEO Creative, dentsu International, expounded on the concept of the virtual experience economy and observed that brands need to prepare for the next generational personalization

exchange4media Staff Feb 5, 2021 8:52 AM

Speaking at the dentsu-e4m Digital Advertising Report 2021, Bajaj, CEO & Founder of WhiteHat Jr, discussed how word of mouth helped the edtech brand scale up its offerings in non-metros

exchange4media Staff Feb 5, 2021 8:46 AM

Speaking at the unveiling of dentsu-e4m Digital Report 2021, the CEO of Dentsu International India, Bhadkamkar said that voice, video and vernacular continue to be drivers of digital growth

exchange4media Staff Feb 5, 2021 8:09 AM

Digital advertising is expected to grow at 20% to reach a market size of Rs 18,938 crore by 2021, and with a CAGR of 22.47%, to reach Rs 23,673 crore by 2022

exchange4media Staff Feb 4, 2021 3:26 PM

Operating income stood at $15.65 billion and net income at $15.2 billion for this quarter

exchange4media Staff Feb 3, 2021 11:03 AM

The film has been conceptualized by Wunderman Thompson South Asia

exchange4media Staff Jan 30, 2021 7:59 AM

The new brand film highlights what it takes to be a true 'Beardo'

exchange4media Staff Jan 25, 2021 11:37 AM

The winners will be announced on February 3, 2021, at a virtual award ceremony

exchange4media Staff Jan 22, 2021 8:56 AM

In his past role, Surana was a key member of the team behind the launch of DS Group's ‘Pulse’ candy in India

exchange4media Staff Jan 20, 2021 11:57 AM

The list honours the top leaders who have contributed to India's thriving digital ecosystem

exchange4media Staff Jan 16, 2021 9:04 AM

In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential inauguration

exchange4media Staff Jan 14, 2021 10:51 AM