digital-advertising
Transroute Media

Vaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber

Noel Dsouza Aug 12, 2019 8:46 AM

moment marketing

With moment marketing, brands are embracing current events by creating campaigns around them which people can relate to easily

Nafisa Shaheen Jul 9, 2019 8:49 AM

Digital Marketing

At TechManch 2019, experts from the industry share key marketing trends that brands should keep in mind to garner better consumer interaction and improve ROI

Noel Dsouza Jul 2, 2019 8:40 AM

digitaladvertising

We spoke to digital agencies & brands about the increasing growth of internet advertising, why the medium is preferred by advertisers and the future it holds 

Shweta Raaj Singh Jun 24, 2019 8:37 AM

Facebook Thumbstoppers

Sandeep Bhushan, Director, Head of Global Marketing Solutions, Facebook India, says mobile deserves its own way of working and the whole ecosystem needs to come together

Noel Dsouza May 16, 2019 8:05 AM

Mathewjob

Mathew Job, CEO, Crompton Greaves Consumer Electrical Limited and Vice President of Marketing, Rohit Malkani speak about the new product, taking on the competition, celebrity influencers and more

Shweta Raaj Singh May 10, 2019 8:48 AM

Pokkt Nazara

Nazara’s game and POKKT deliver more than 1.18 billion brand views for Parle-G in just two months

exchange4media Staff Apr 17, 2019 3:20 PM

Lotame

In support of new approach, the company has launched Data Firehose as a service solution and taps Viacom, Time Inc. and Hearst veteran Adam Solomon as CMO

exchange4media Staff Apr 10, 2019 11:50 AM

Matt Brocklehurst Google

Brocklehurst, Google APAC's programmatic and platforms marketing lead, talks about the trends and growth drivers of programmatic advertising in India

Venkata Susmita Biswas Feb 26, 2019 8:17 AM

ShashiSinha

At the TV First Conference Shashi Sinha, CEO, IPG Mediabrands, India delivered the valedictory address on the topic ‘TV cum Digital: How advertisers can use it best’

exchange4media Staff Feb 1, 2019 2:11 PM

One fulcrum

As of January 1, 2019 Mindshare Fulcrum has become the integrated media buying partner for the country's single largest advertiser - Hindustan Unilever Limited

exchange4media Staff Jan 22, 2019 8:12 AM

Arnab Goswami DAN e4m

Talking about going global on digital, Goswami says that by 2020 Republic will merge its broadcast business in a more direct way with its digital business

Pallavi Borkar Jan 17, 2019 5:11 PM

DAN e4m logo

The third edition of the Dentsu Aegis Network- exchange4media Digital Advertising Conference and the unveiling of the Digital Report was held on Wednesday 16th January 2019, in Mumbai

exchange4media Staff Jan 17, 2019 4:00 PM

DAN Arnab Goswami

Moderated by Ashish Bhasin of DAN the panel discussion also saw Ajoy Roy-Chowdhury of Facebook & Puja Pannum of Blis discussing digital beyond marketing

Pallavi Borkar Jan 17, 2019 9:49 AM

DANe4mPanel

At the DAN-e4m Digital Advertising Conference 2019, marketers discuss trends they are bullish on in digital marketing and understanding the pay-to-play game among others

exchange4media Staff Jan 17, 2019 9:04 AM

RishiSen

Guest Column: Chief of Staff at The 120 Media Collective explains how social media influencers, social messaging apps, chatbots and AI will be used in a big way this year

Rishi Sen Jan 5, 2019 9:04 AM

RECAP

A round-up of all top stories that made headlines this week

exchange4media Staff Jan 5, 2019 9:04 AM

DAN e4m

The third edition of DAN-e4m Digital Advertising Conference and Digital Report launch is scheduled for January 16, 2019, at the Four Seasons Hotel in Mumbai

exchange4media Staff Jan 4, 2019 8:21 AM

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