Rajan Anandan, MD, Surge and Sequoia Capital India LLP shared his thoughts on the evolution of commerce advertising at Flipkart Connect 2020

exchange4media Staff Sep 4, 2020 2:26 PM

The agency will craft all digital advertising communications for the portal

exchange4media Staff Sep 3, 2020 1:20 PM

At yesterday’s e4m webinar 'Technology: Shaping the Future of the Media Industry', Nandini Dias, CEO, Lodestar UM highlighted the growing significance of technology in a changing media landscape

exchange4media Staff Aug 12, 2020 8:18 AM

As per the report, a resurgence in ad insertions per day on digital medium was observed during June 2020, post facing a drop in April-May 2020

exchange4media Staff Aug 3, 2020 8:35 AM

According to industry experts, in the coming months digital is expected to grow further as clients come back and drive some revenues

Sonam Saini Jul 13, 2020 8:27 AM

Shah, Vice President, Media Partners Asia, shares interesting insights on how the telecom sector will impact the digital economy

Dipali Banka Jul 3, 2020 8:26 AM

GroupM's This Year Next Year Global Mid Year Report says several mid-size or larger markets are expected to decline by more than 20% this year; such an outcome expected from India too

exchange4media Staff Jun 23, 2020 11:32 AM

Marketing & advertising leaders discussed ideas and novel concepts on the second day of #MediaNext 2020 which focussed on Digital Advertising & Brand Communication

exchange4media Staff Jun 3, 2020 7:27 PM

Agrawal, Marketing & Commercial Director, India, Brown-Forman Worldwide LLC (known for Jack Daniel's) feels marketers need to understand what consumers need and don’t need from brands right now

Tasmayee Laha Roy May 25, 2020 8:29 AM

Sandeep Balani, Head of India at Outbrain, speaks about key takeaways from the impact of the COVID-19 pandemic on the industry

Neeta Nair May 15, 2020 9:11 AM

Experts say a 3-month lockdown can take away 20-30% of the estimated Digital ad revenues for 2020, raising questions on whether the medium will be the biggest beneficiary or just the least affected

Neeta Nair May 13, 2020 8:10 AM

Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most

Praveen Rao May 12, 2020 1:33 PM

Today at the e4m webinar, panellists will deliberate on the topic – 'Is digital marketing the best bet for marketers for now?'

exchange4media Staff May 2, 2020 9:55 AM

The CMO of Tata Starbucks, Krishnan discusses the beverage brand’s recently launched delivery service, safety measures, campaigns & post-lockdown plans

Shreshtha Verma Apr 21, 2020 8:41 AM

Acharya joins from ZenithOptimedia India, where he headed media buying nationally and was responsible for strategic business planning

exchange4media Staff Apr 7, 2020 6:51 PM

According to the study, on average, two times more consumers say TV ads provide a more positive impression of brands than common digital formats

exchange4media Staff Mar 31, 2020 12:31 PM

As per industry sources, the digital advertising industry may have to settle for a 15-20% growth this year as compared to the 27-30% that was predicted before the Coronavirus crisis broke out

Shikha Paliwal Mar 25, 2020 8:34 AM

DigitalKites aims to democratize digital advertising, making it secure and easy for brands & publishers to collaborate with each other seamlessly

exchange4media Staff Mar 19, 2020 10:44 AM

The fourth edition of the Dentsu Aegis Network- exchange4media Digital Advertising Conference and the unveiling of the Digital Report was held on Thursday 23rd January 2019, in Delhi

exchange4media Staff Jan 24, 2020 9:49 AM

At the DAN e4m Digital Advertising Conference, Agarwal, Founder & CEO of IndiaMART, sheds light on the importance of tapping the MSME sector and the adoption of digital among them

exchange4media Staff Jan 24, 2020 8:46 AM