Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable

Mansi Sharma Jul 2, 2021 8:22 AM

Part two of the 2-day virtual conference will take place on June 25

exchange4media Staff Jun 24, 2021 3:49 PM

As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May '21 as compared to April '21

Sonam Saini Jun 24, 2021 8:54 AM

Part one of the 2-day virtual conference will take place on June 24

exchange4media Staff Jun 23, 2021 8:50 AM

PubMatic will bring together industry leaders and experts for the digital event 'ENVISION: What’s Next for Addressability' on July 14, 2021

exchange4media Staff Jun 22, 2021 1:51 PM

The sector witnessed 95% growth on Print, 86% on TV, 93% on Radio, and 50% on Digital during Jan-May’21 as compared to Jan-May’20

exchange4media Staff Jun 21, 2021 8:44 AM

For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter

Javed Farooqui Jun 10, 2021 8:48 AM

Audio advertising allows brands to create a personal connection with customers by striking the right chord, creating the right sensory mix & capturing the imagination of the listener

exchange4media Staff May 26, 2021 8:28 AM

Sharma, who has stepped down as Managing Director for North, has not decided on his next move

exchange4media Staff May 19, 2021 11:37 AM

In the letter written to Google India Country Manager Sanjay Gupta, NBA has said the 'opaqueness' of the advertising system is causing the digital news businesses to come under tremendous pressure

exchange4media Staff Mar 11, 2021 9:29 AM

Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space

Misbaah Mansuri Feb 23, 2021 9:03 AM

Watch Sam Balsara, Chairman and Managing Director, Madison World, presenting the highlights of the PMAR 2021

exchange4media Staff Feb 22, 2021 8:23 AM

The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform

exchange4media Staff Feb 10, 2021 12:14 PM

The newspaper has also accused the tech giants of signing a secret pact that gives them dominance over the digital advertising market

exchange4media Staff Feb 10, 2021 10:46 AM

Kapoor, Secretary-General, ASCI, shared that the council intends to use social media significantly as a part of its 2021 awareness campaign

Misbaah Mansuri Feb 10, 2021 8:33 AM

As digital advertising has already surpassed print media and is on course to reach the same level as TV, the chorus for accountability and transparency is growing louder

Javed Farooqui Feb 10, 2021 8:30 AM

The first panel discussion on the dentsu-e4m Digital Advertising Conference 2021 focused on the change in consumer behavior and what that means for brand marketers

exchange4media Staff Feb 5, 2021 9:08 AM

At the unveiling of dentsu-e4m report, Jain, CRO, ABP Network, while speaking on 'how media planning can become screen agnostic,' also discussed 4 key trends that have emerged distinctly

exchange4media Staff Feb 5, 2021 9:06 AM

Lin, Global CEO Creative, dentsu International, expounded on the concept of the virtual experience economy and observed that brands need to prepare for the next generational personalization

exchange4media Staff Feb 5, 2021 8:52 AM

Speaking at the dentsu-e4m Digital Advertising Report 2021, Bajaj, CEO & Founder of WhiteHat Jr, discussed how word of mouth helped the edtech brand scale up its offerings in non-metros

exchange4media Staff Feb 5, 2021 8:46 AM