digital-advertising

Nazara’s game and POKKT deliver more than 1.18 billion brand views for Parle-G in just two months

exchange4media Staff 5 days ago

In support of new approach, the company has launched Data Firehose as a service solution and taps Viacom, Time Inc. and Hearst veteran Adam Solomon as CMO

exchange4media Staff 1 week ago

Brocklehurst, Google APAC's programmatic and platforms marketing lead, talks about the trends and growth drivers of programmatic advertising in India

Venkata Susmita Biswas 26-February-2019

At the TV First Conference Shashi Sinha, CEO, IPG Mediabrands, India delivered the valedictory address on the topic ‘TV cum Digital: How advertisers can use it best’

exchange4media Staff 01-February-2019

As of January 1, 2019 Mindshare Fulcrum has become the integrated media buying partner for the country's single largest advertiser - Hindustan Unilever Limited

exchange4media Staff 22-January-2019

Talking about going global on digital, Goswami says that by 2020 Republic will merge its broadcast business in a more direct way with its digital business

Pallavi Borkar 17-January-2019

The third edition of the Dentsu Aegis Network- exchange4media Digital Advertising Conference and the unveiling of the Digital Report was held on Wednesday 16th January 2019, in Mumbai

exchange4media Staff 17-January-2019

Moderated by Ashish Bhasin of DAN the panel discussion also saw Ajoy Roy-Chowdhury of Facebook & Puja Pannum of Blis discussing digital beyond marketing

Pallavi Borkar 17-January-2019

At the DAN-e4m Digital Advertising Conference 2019, marketers discuss trends they are bullish on in digital marketing and understanding the pay-to-play game among others

exchange4media Staff 17-January-2019

Guest Column: Chief of Staff at The 120 Media Collective explains how social media influencers, social messaging apps, chatbots and AI will be used in a big way this year

Rishi Sen 05-January-2019

A round-up of all top stories that made headlines this week

exchange4media Staff 05-January-2019

The third edition of DAN-e4m Digital Advertising Conference and Digital Report launch is scheduled for January 16, 2019, at the Four Seasons Hotel in Mumbai

exchange4media Staff 04-January-2019

Matrika Gupta, of the famous Ram Asrey sweet shop in Lucknow, takes us through the success story of the small town sweet shop that embraced digital advertising three years ago

Venkata Susmita Biswas 04-January-2019

Take a look at what industry experts think will define digital advertising in 2019

Venkata Susmita Biswas 03-January-2019

Guest Column: Co-Founder & CEO, Logicserve Digital, shares his top three digital marketing predictions for 2019

Prasad Shejale 27-December-2018

User-generated content shared on the social media platform can now be monetised by creators

exchange4media Staff 30-November-2018

CEO and Founder, Virendra Gupta talks about competition, local language content, using AI and ML and taking on Google and Facebook

Venkata Susmita Biswas 20-November-2018

Rs 1.4 cr per day ad rate has not deterred brands from already pre-booking all of 2019 for the YouTube Masthead

Venkata Susmita Biswas 16-November-2018