digital-advertising
saregama?blur=25

The net profit rose 17% YoY to Rs 33.8 crore as against Rs 28.9 crore

exchange4media Staff 1 day ago

zenith?blur=25

Zenith also predicts that advertising expenditure by home-appliance brands will rise from US$4.4bn in 2020 to US$5.0bn in 2021

exchange4media Staff Oct 4, 2021 12:21 PM

Rajesh Ramakrishnan?blur=25

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, delivered a keynote speech on 'Building brands through the power of influence' at e4m’s Influencer Marketing Conference

exchange4media Staff Sep 20, 2021 1:15 PM

Zapr - Pubmatic?blur=25

The partnership will enable media buyers to build integrated TV & digital plans by leveraging Zapr’s rich audience segments across all digital screens & channels on PubMatic’s premium inventory

exchange4media Staff Sep 9, 2021 1:05 PM

NR?blur=25

Niraj Ruparel, Head of Mobile and Emerging Tech at GroupM India, Head of Voice at WPP India, shares advantages of using video synthesis technologies in the digital advertising world

Niraj Ruparel Aug 27, 2021 8:29 AM

double verify?blur=25

Moving from quality measurement to performance intelligence is a paradigm shift and a monumental opportunity for the advertiser

exchange4media Staff Aug 23, 2021 8:05 AM

digital ads?blur=25

Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable

Mansi Sharma Jul 2, 2021 8:22 AM

advertisement?blur=25

As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May '21 as compared to April '21

Sonam Saini Jun 24, 2021 8:54 AM

envison pubmatic?blur=25

PubMatic will bring together industry leaders and experts for the digital event 'ENVISION: What’s Next for Addressability' on July 14, 2021

exchange4media Staff Jun 22, 2021 1:51 PM

TAM Adex?blur=25

The sector witnessed 95% growth on Print, 86% on TV, 93% on Radio, and 50% on Digital during Jan-May’21 as compared to Jan-May’20

exchange4media Staff Jun 21, 2021 8:44 AM

OTT?blur=25

For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter

Javed Farooqui Jun 10, 2021 8:48 AM

Spotify?blur=25

Audio advertising allows brands to create a personal connection with customers by striking the right chord, creating the right sensory mix & capturing the imagination of the listener

exchange4media Staff May 26, 2021 8:28 AM

ds?blur=25

Sharma, who has stepped down as Managing Director for North, has not decided on his next move

exchange4media Staff May 19, 2021 11:37 AM

NBA?blur=25

In the letter written to Google India Country Manager Sanjay Gupta, NBA has said the 'opaqueness' of the advertising system is causing the digital news businesses to come under tremendous pressure

exchange4media Staff Mar 11, 2021 9:29 AM

influencer?blur=25

Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space

Misbaah Mansuri Feb 23, 2021 9:03 AM

Sam Balsara?blur=25

Watch Sam Balsara, Chairman and Managing Director, Madison World, presenting the highlights of the PMAR 2021

exchange4media Staff Feb 22, 2021 8:23 AM

KPMG-Infomo?blur=25

The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform

exchange4media Staff Feb 10, 2021 12:14 PM