digital-advertising
The net profit rose 17% YoY to Rs 33.8 crore as against Rs 28.9 crore
exchange4media Staff 1 day ago
Zenith also predicts that advertising expenditure by home-appliance brands will rise from US$4.4bn in 2020 to US$5.0bn in 2021
exchange4media Staff Oct 4, 2021 12:21 PM
Rajesh Ramakrishnan, MD, Perfetti Van Melle India, delivered a keynote speech on 'Building brands through the power of influence' at e4m’s Influencer Marketing Conference
exchange4media Staff Sep 20, 2021 1:15 PM
The partnership will enable media buyers to build integrated TV & digital plans by leveraging Zapr’s rich audience segments across all digital screens & channels on PubMatic’s premium inventory
exchange4media Staff Sep 9, 2021 1:05 PM
Niraj Ruparel, Head of Mobile and Emerging Tech at GroupM India, Head of Voice at WPP India, shares advantages of using video synthesis technologies in the digital advertising world
Niraj Ruparel Aug 27, 2021 8:29 AM
Moving from quality measurement to performance intelligence is a paradigm shift and a monumental opportunity for the advertiser
exchange4media Staff Aug 23, 2021 8:05 AM
Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable
Mansi Sharma Jul 2, 2021 8:22 AM
Part two of the 2-day virtual conference will take place on June 25
exchange4media Staff Jun 24, 2021 3:49 PM
As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May '21 as compared to April '21
Sonam Saini Jun 24, 2021 8:54 AM
Part one of the 2-day virtual conference will take place on June 24
exchange4media Staff Jun 23, 2021 8:50 AM
PubMatic will bring together industry leaders and experts for the digital event 'ENVISION: What’s Next for Addressability' on July 14, 2021
exchange4media Staff Jun 22, 2021 1:51 PM
The sector witnessed 95% growth on Print, 86% on TV, 93% on Radio, and 50% on Digital during Jan-May’21 as compared to Jan-May’20
exchange4media Staff Jun 21, 2021 8:44 AM
For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter
Javed Farooqui Jun 10, 2021 8:48 AM
Audio advertising allows brands to create a personal connection with customers by striking the right chord, creating the right sensory mix & capturing the imagination of the listener
exchange4media Staff May 26, 2021 8:28 AM
Sharma, who has stepped down as Managing Director for North, has not decided on his next move
exchange4media Staff May 19, 2021 11:37 AM
In the letter written to Google India Country Manager Sanjay Gupta, NBA has said the 'opaqueness' of the advertising system is causing the digital news businesses to come under tremendous pressure
exchange4media Staff Mar 11, 2021 9:29 AM
Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space
Misbaah Mansuri Feb 23, 2021 9:03 AM
Watch Sam Balsara, Chairman and Managing Director, Madison World, presenting the highlights of the PMAR 2021
exchange4media Staff Feb 22, 2021 8:23 AM
The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform
exchange4media Staff Feb 10, 2021 12:14 PM
