At Goafest 2022, Ragothaman, Aqilliz Co-Founder and CEO, shares insights on digital advertising ecosystem, key challenges faced by the industry and more

exchange4media Staff May 9, 2022 8:34 AM

Experts opine that with super-apps, advertisers can get integrated opportunities and better performance visibility and they can be a one-stop solution for their customers

Shantanu David May 5, 2022 8:29 AM

The ‘pudhe chala’ campaign is getting accolades, thanks to city-based agency Siriti 

Kanchan Srivastava Apr 25, 2022 8:55 AM

Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement

Shantanu David Apr 25, 2022 8:50 AM

Naqvi, Global CEO & Co-founder, Gozoop Group, outlines that there will be no impact on marketeers as over 85% of programmatic universe is controlled by mobile ids and cookie-id is just around 10%

Kanchan Srivastava Apr 6, 2022 8:42 AM

Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center

Shantanu David Apr 5, 2022 8:28 AM

Abheek Biswas, AVP, Consumer Insights at WATConsult, sheds light on how consumer trends are changing the advertising landscape

exchange4media Staff Mar 2, 2022 2:52 PM

The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space

exchange4media Staff Feb 25, 2022 1:02 PM

A PubMatic-Forrester Consulting study states that 80% of APAC advertisers or media buyers are opting for programmatic in-app advertising in digital media plans

exchange4media Staff Feb 17, 2022 12:44 PM

PMAR 2022, unveiled on Wednesday, says AdEx will witness a 20% growth this year to touch Rs 90,000 crore

exchange4media Staff Feb 16, 2022 4:26 PM

The Isobar Group CEO spoke at length to exchange4media about the untapped market of NFTs, blockchain technology & its potential for brand promotion

Kanchan Srivastava Feb 11, 2022 8:49 AM

DV360’s cross-channel CTV frequency management solution works for all formats, exchanges, CTV devices and deal types

exchange4media Staff Feb 7, 2022 8:43 AM

During the unveiling of the dentsu-e4m Digital Advertising Report 2022, experts shared insights on the success stories of the digital brands

exchange4media Staff Feb 2, 2022 12:01 PM

At the unveiling of the dentsu-e4m Digital Advertising Report 2022, panelists discussed about the evolving landscape of e-commerce

exchange4media Staff Feb 2, 2022 11:54 AM

The launch of dentsu-e4m Digital Advertising Report 2022 saw a panel discussion on ‘the evolution of digital media outputs from pure performance driver to performance + branding’

exchange4media Staff Feb 2, 2022 11:49 AM

Indian digital advertising industry grew by 35% to reach Rs 21,353 crore by the end of 2021, revealed the dentsu-e4m Digital Advertising in India 2022 report unveiled on Feb 1

exchange4media Staff Feb 1, 2022 3:33 PM

Experts say the rollout of 5G will bolster proliferation and penetration of broadband and telecom connectivity

exchange4media Staff Feb 1, 2022 1:50 PM

Topics API is receiving mixed reactions from the industry as some feel that it will need further iterations while others say it will provide better insights to advertisers

Javed Farooqui Jan 28, 2022 8:31 AM

Digital media experts say Indian government should take a cue from authorities in Australia, and France besides the European Union that have mandated Google to compensate the publishers

Javed Farooqui Jan 21, 2022 8:50 AM

Industry leaders tell e4m that while they are concerned about the ‘not-so-transparent’ digital ad tools, the right mechanisms can help in building trust in the overall system

Kanchan Srivastava Jan 18, 2022 8:52 AM