digital-advertising
BARC?blur=25

Subscribers will be able to see these changes across all logins and modules post upgrading their versions

exchange4media Staff 12 hours ago

affle?blur=25

For H1 FY2021, consolidated revenue was at Rs. 224.7 crores, an increase of 41.1% YoY

exchange4media Staff Nov 9, 2020 1:37 PM

gulab patil?blur=25

Guest Column: Gulab Patil, the founder and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during the lockdown period

Gulab Patil Oct 21, 2020 9:21 AM

rajan anandan?blur=25

Rajan Anandan, MD, Surge and Sequoia Capital India LLP shared his thoughts on the evolution of commerce advertising at Flipkart Connect 2020

exchange4media Staff Sep 4, 2020 2:26 PM

Infectious Advertising bags global digital mandate for MyGenie?blur=25

The agency will craft all digital advertising communications for the portal

exchange4media Staff Sep 3, 2020 1:20 PM

Nandini Dias?blur=25

At yesterday’s e4m webinar 'Technology: Shaping the Future of the Media Industry', Nandini Dias, CEO, Lodestar UM highlighted the growing significance of technology in a changing media landscape

exchange4media Staff Aug 12, 2020 8:18 AM

digital?blur=25

As per the report, a resurgence in ad insertions per day on digital medium was observed during June 2020, post facing a drop in April-May 2020

exchange4media Staff Aug 3, 2020 8:35 AM

Digital?blur=25

According to industry experts, in the coming months digital is expected to grow further as clients come back and drive some revenues

Sonam Saini Jul 13, 2020 8:27 AM

Mihir Shah?blur=25

Shah, Vice President, Media Partners Asia, shares interesting insights on how the telecom sector will impact the digital economy

Dipali Banka Jul 3, 2020 8:26 AM

groupm?blur=25

GroupM's This Year Next Year Global Mid Year Report says several mid-size or larger markets are expected to decline by more than 20% this year; such an outcome expected from India too

exchange4media Staff Jun 23, 2020 11:32 AM

MediaNext 2020?blur=25

Marketing & advertising leaders discussed ideas and novel concepts on the second day of #MediaNext 2020 which focussed on Digital Advertising & Brand Communication

exchange4media Staff Jun 3, 2020 7:27 PM

Vineet?blur=25

Agrawal, Marketing & Commercial Director, India, Brown-Forman Worldwide LLC (known for Jack Daniel's) feels marketers need to understand what consumers need and don’t need from brands right now

Tasmayee Laha Roy May 25, 2020 8:29 AM

Sandeep Balani Outbrain?blur=25

Sandeep Balani, Head of India at Outbrain, speaks about key takeaways from the impact of the COVID-19 pandemic on the industry

Neeta Nair May 15, 2020 9:11 AM

Digital marketing?blur=25

Experts say a 3-month lockdown can take away 20-30% of the estimated Digital ad revenues for 2020, raising questions on whether the medium will be the biggest beneficiary or just the least affected

Neeta Nair May 13, 2020 8:10 AM

Data Security?blur=25

Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most

Praveen Rao May 12, 2020 1:33 PM

etech?blur=25

Today at the e4m webinar, panellists will deliberate on the topic – 'Is digital marketing the best bet for marketers for now?'

exchange4media Staff May 2, 2020 9:55 AM

Deepa Krishnan?blur=25

The CMO of Tata Starbucks, Krishnan discusses the beverage brand’s recently launched delivery service, safety measures, campaigns & post-lockdown plans

Shreshtha Verma Apr 21, 2020 8:41 AM

soumya ranjan acharya?blur=25

Acharya joins from ZenithOptimedia India, where he headed media buying nationally and was responsible for strategic business planning

exchange4media Staff Apr 7, 2020 6:51 PM

GroupM?blur=25

According to the study, on average, two times more consumers say TV ads provide a more positive impression of brands than common digital formats

exchange4media Staff Mar 31, 2020 12:31 PM

Digital Advertising?blur=25

As per industry sources, the digital advertising industry may have to settle for a 15-20% growth this year as compared to the 27-30% that was predicted before the Coronavirus crisis broke out

Shikha Paliwal Mar 25, 2020 8:34 AM