digital-advertising
As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’
Anuja Jain Jun 17, 2026 8:48 AM
Arshan Saha brings over 17 years of experience in the advertising industry
e4m Staff Jun 8, 2026 10:01 AM
As CEO of OMD India and a Cannes Lions 2026 Media juror, Anisha Iyer believes the strongest media ideas are deceptively simple, and that complexity is often mistaken for craft
Aryendra Khan Jun 4, 2026 9:08 AM
After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions
Shantanu David Jun 4, 2026 9:06 AM
The provisions are understood to be linked largely to the International Cricket Council media rights package acquired for approx $3 billion for the 2023–27 cycle
On ShareChat and Moj, microdramas generate over 500 million daily episodic views, with audiences following storylines across multiple episodes
NATIVE CONTENT Jun 2, 2026 12:59 PM
As Gurbaksh Singh joins the Digital Craft jury at Cannes Lions 2026, the Dentsu Creative CCO & CIO calls out a category in danger of confusing polish with purpose
Aryendra Khan Jun 2, 2026 8:53 AM
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
Kanchan Srivastava Jun 2, 2026 8:33 AM
Kedar Ravangave, Head of Marketing, Kotak Mahindra Bank, will share insights on the topic 'The Algorithm Owns the Screen: How AI is Rewriting the Rules of Television and Streaming'
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue
e4m Staff May 26, 2026 4:28 PM
Prior to joining Flipkart Ads, Anand Ajantiwale spent over a decade at Amazon
e4m Staff May 22, 2026 12:42 PM
Despite low ARPU & cheap digital advertising rates, India remains central to Meta’s future growth story as advertiser dependence, platform entrenchment and monetisation avenues deepen across platforms
Shantanu David May 19, 2026 9:05 AM
Brands that will lead in the AI era are those treating AI as the operating system, say industry heads; AI is now visible in performance optimisation, consumer insights, and creative adaptation
Shantanu David May 15, 2026 8:49 AM
New research suggests that the content environment in which a digital ad appears is not a secondary factor, but a key driver of campaign performance across categories
Anuja Jain May 7, 2026 9:18 AM
Prior to this, Sanjay Joshi was Sales Head of Govt Business - North, West & East Regions at Radio City India
e4m Staff Apr 23, 2026 8:58 AM
At e4m RetailEX Conference, Medhavi Singh, Country Head, India, Criteo, positioned the development as part of a broader structural shift underway in the digital advertising ecosystem
e4m Staff Apr 20, 2026 2:35 PM
Prior to joining CREX, he served as National Sales Head at AnyMind Group
e4m Staff Apr 15, 2026 7:29 AM
From early bets on digital to shaping influencer and content ecosystems, YAAP Founder Atul Hegde's journey reflects the industry’s transformation
e4m Staff Mar 27, 2026 10:50 AM
Digital media accounts for Rs 1 trillion in revenues for the first time; M&E sector expected to reach Rs 3.3 trillion by 2028, says the report
e4m Staff Mar 24, 2026 12:43 PM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, decodes the evolving digital advertising ecosystem
NATIVE CONTENT Mar 17, 2026 12:55 PM
Meta is introducing a new ‘location fee’ for ads delivered in parts of Europe, shifting the cost of regional digital taxes onto businesses that run ads on its platforms
e4m Staff Mar 11, 2026 7:01 PM
Mayank Jain joins after a seven-year stint at TV9 Network, where he most recently served as Vice President Digital Ad Sales
Anuja Jain Mar 10, 2026 9:41 AM
The TAM AdEx report indicates that digital ad impressions have grown dramatically over the past four years, with 2025 recording an indexed growth of 545 compared to the base year of 2021
According to Pitch Madison Advertising Report 2026, India’s ad market reached ₹1,55,105 crore in 2025 under an expanded ADEX definition, marking 12% growth over 2024
e4m Staff Mar 3, 2026 10:52 AM
Three-hour takedowns, metadata requirements, and rising litigation risk are driving a structural reset in the operation of digital advertising
Anuja Jain Mar 3, 2026 9:05 AM
e4m dentsu Digital Advertising Report projects that by 2027, online video’s share will touch 30%, overtaking social media to become the largest segment within digital advertising
Aditi Gupta Feb 24, 2026 8:49 AM
As per the dentsu-e4m Digital Advertising Report, digital ad spends in education sector rose from Rs 819 crore in 2024 to Rs 1,228 crore in 2025, a nearly 50% year-on-year growth
Sunidhi Vijay Feb 23, 2026 9:16 AM
A comparative analysis of PMAR, dentsu-e4m Digital Advertising Report and WPP Media’s TYNY report shows divergence in assumptions around digital acceleration & media pricing
e4m Staff Feb 21, 2026 9:16 AM
Experts say the real shift is within digital itself—from a bottom-funnel conversion tool to a central driver of brand building, scale and measurable growth
Sunidhi Vijay Feb 20, 2026 8:38 AM
According to the dentsu-e4m Digital Advertising Report, pharma increased its digital allocation from 54% in 2024 to 67% in 2025
Sunidhi Vijay Feb 19, 2026 9:24 AM
Industry experts estimate that CPM rates may decline by around 15% year-on-year
Anuja Jain Feb 16, 2026 9:18 AM
Digital ad share in India is set to hit approx 70% by 2027, closing in on major economies, but lower ad pricing, platform dominance and ROI-led spends limit value parity, experts point out
Kanchan Srivastava Feb 16, 2026 9:05 AM
According to the dentsu–e4m Digital Advertising Report 2026, while FMCG held its position as the largest advertiser in 2025, e-comm emerged as the fastest-expanding category
Pooja Yadav Feb 16, 2026 8:37 AM
Dominance has not disappeared. But FY25 financial data, along with structural shifts across AI-led discovery, retail media & CTV, suggest Google’s advertising power in India is no longer inevitable
Shantanu David Feb 14, 2026 8:16 AM
According to dentsu e4m Digital Advertising Report 2026, digital now commands 64% of FMCG’s budget, up from 53% in 2024, while television has slipped sharply to 29% from 40%
Aditi Gupta Feb 13, 2026 8:56 AM
He joins from Google where he most recently served as Director – Omnichannel Businesses
e4m Staff Feb 11, 2026 4:02 PM
According to the dentsu–e4m report, as digital’s share of automotive ad budgets rises from 37% to 44%, the sector is signalling a structural shift in how demand is generated, influenced and converted
Anuja Jain Feb 11, 2026 9:02 AM
Sectors relying on teen consumers - gaming, fashion, Q-commerce, entertainment, beauty - will have to navigate a policy momentum towards stricter age-gating and parental controls on social media
Shalinee Mishra Feb 7, 2026 10:06 AM
At the Dentsu-e4m Digital Advertising Report launch, dentsu’s Narayan Devanathan spoke to Priyanka Khaneja Gandhi of Amazon Ads India on emerging ad models, measurement paradigms and more
Digital media continues to be India’s top advertising channel, supported by enabling policy frameworks and infrastructure
E-commerce emerged as the growth engine of 2025, posting the highest market growth with ad spends up 40.8% year-on-year and expanding its share by three percentage points
Report decodes how attention, trust & technology will power India’s next decade of growth across media, commerce, and culture