GroupM's This Year Next Year Global Mid Year Report says several mid-size or larger markets are expected to decline by more than 20% this year; such an outcome expected from India too

exchange4media Staff Jun 23, 2020 11:32 AM

Marketing & advertising leaders discussed ideas and novel concepts on the second day of #MediaNext 2020 which focussed on Digital Advertising & Brand Communication

exchange4media Staff Jun 3, 2020 7:27 PM

Agrawal, Marketing & Commercial Director, India, Brown-Forman Worldwide LLC (known for Jack Daniel's) feels marketers need to understand what consumers need and don’t need from brands right now

Tasmayee Laha Roy May 25, 2020 8:29 AM

Sandeep Balani, Head of India at Outbrain, speaks about key takeaways from the impact of the COVID-19 pandemic on the industry

Neeta Nair May 15, 2020 9:11 AM

Experts say a 3-month lockdown can take away 20-30% of the estimated Digital ad revenues for 2020, raising questions on whether the medium will be the biggest beneficiary or just the least affected

Neeta Nair May 13, 2020 8:10 AM

Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most

Praveen Rao May 12, 2020 1:33 PM

Today at the e4m webinar, panellists will deliberate on the topic – 'Is digital marketing the best bet for marketers for now?'

exchange4media Staff May 2, 2020 9:55 AM

The CMO of Tata Starbucks, Krishnan discusses the beverage brand’s recently launched delivery service, safety measures, campaigns & post-lockdown plans

Shreshtha Verma Apr 21, 2020 8:41 AM

Acharya joins from ZenithOptimedia India, where he headed media buying nationally and was responsible for strategic business planning

exchange4media Staff Apr 7, 2020 6:51 PM

According to the study, on average, two times more consumers say TV ads provide a more positive impression of brands than common digital formats

exchange4media Staff Mar 31, 2020 12:31 PM

As per industry sources, the digital advertising industry may have to settle for a 15-20% growth this year as compared to the 27-30% that was predicted before the Coronavirus crisis broke out

Shikha Paliwal Mar 25, 2020 8:34 AM

DigitalKites aims to democratize digital advertising, making it secure and easy for brands & publishers to collaborate with each other seamlessly

exchange4media Staff Mar 19, 2020 10:44 AM

The fourth edition of the Dentsu Aegis Network- exchange4media Digital Advertising Conference and the unveiling of the Digital Report was held on Thursday 23rd January 2019, in Delhi

exchange4media Staff Jan 24, 2020 9:49 AM

At the DAN e4m Digital Advertising Conference, Agarwal, Founder & CEO of IndiaMART, sheds light on the importance of tapping the MSME sector and the adoption of digital among them

exchange4media Staff Jan 24, 2020 8:46 AM

The 4th edition of the DAN-e4m Digital Advertising Report unveiled on Thursday says digital advertising is set to grow at 27% in 2020

exchange4media Staff Jan 24, 2020 8:32 AM

Short format, native content and the ability to influence and co-create are the pillars of new-age audience engagement, according to Singh, VP Monetisation (India), TikTok Ads

exchange4media Staff Jan 24, 2020 8:32 AM

Virginia Sharma, Director, Marketing Solutions, LinkedIn spells out how one should effectively measure their businesses ROI at the DAN-e4m Digital Advertising Conference

exchange4media Staff Jan 24, 2020 8:30 AM

Goswami, MD & Editor-in-Chief- Republic TV, speaks to Ashish Bhasin, CEO, APAC & Chairman India, DAN, about the digital future, decline of Print and telling authentic stories to bring about change

exchange4media Staff Jan 24, 2020 8:28 AM

Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki, delivered a keynote session on the topic - Brand transformation in the digital age

exchange4media Staff Jan 24, 2020 8:25 AM

Social media leads in digital media ad spends with BFSI being the biggest spender

exchange4media Staff Jan 23, 2020 4:46 PM