Zomato launches campaign featuring cricketer Smriti Mandhana
The film traces Smriti Mandhana’s journey, from major on-field achievements to personal challenges
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Published: Jan 19, 2026 1:09 PM | 1 min read
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Zomato has launched a video campaign featuring Indian cricketer Smriti Mandhana that flips the script on healthy eating: it's not about restriction, it's about choosing hard because hard is what makes you better.
The film draws a compelling parallel between Mandhana's journey, from winning World Cups and reaching new milestones to navigating personal challenges, and the everyday choices we all face. Through unwavering discipline and determination, she has consistently chosen the harder path to become one of India's most celebrated cricketers.
The campaign deliberately shifts the narrative around healthy eating. Instead of positioning it as deprivation or a New Year's resolution destined to fail, Zomato frames it as what elite performers do, making disciplined choices that compound over time. This isn't about guilt. It's about ambition. The same mindset that drives athletic excellence can drive personal health goals.
Commenting on the campaign, Sahibjeet Singh Sawhney, Marketing Head, Zomato said, "Smriti's journey reminds us that excellence isn't built on easy choices; it's built on the hard ones, made consistently. This campaign isn't about guilt or New Year resolutions that fade by February. It's about reframing healthy eating as an act of strength and ambition. With Healthy Mode, we're giving customers the tools to make those hard choices easier, so that discipline becomes habit, and habit becomes transformation."
The multi-channel campaign will be brought to life through digital and social media.
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