Vicky Kaushal, the star who celebrates his birthday on 16th May has been making waves everywhere. While the actor has made an indelible mark on the Indian film industry, his parallel rise as a brand endorser is just as compelling. From luxury grooming kits to fizzy drinks, Kaushal has become a preferred face across categories, owing to his relatable charm, dependable public image, and growing fanbase.
Over the past year, Vicky Kaushal’s advertising footprint has grown significantly. His versatile brand personality allows him to glide effortlessly between premium and mass-market segments, making him a valuable asset for marketers.
In 2024 - 2025 alone, the actor has fronted over 20 campaigns across industries. He’s the face of grooming giants like Havells and Wild Stone CODE, fashion-forward brands like DaMENSCH and Police Eyewear, and even tech labels like Boult Audio and Oppo. Each campaign has been crafted to tap into his youthful yet grounded public persona; someone aspirational, but still “one of us.”
Financially, Kaushal is among the top-paid celebrity endorsers today. He could charge between Rs 2-3 crore per brand endorsement, according to estimates and reportedly commands Rs 30-50 lakh per social media promotion. His estimated net worth stands at Rs 140 crore, and endorsement deals alone contribute over Rs 30-40 crore to his annual earnings.
What sets him apart in the ad world is his ability to shift seamlessly between roles, be it a brooding hero, a no-nonsense army officer, or the witty guy. This range has translated well into commercials, allowing brands to tell sharp, creative stories anchored in his evolving energy. Here’s a look at some of Vicky Kaushal’s most recent ad campaigns, that prove why he’s an advertiser’s delight:
Appy Fizz - “The One, The Only”
Set in a glamorous casino, this bold and stylish ad positions Vicky Kaushal as the new face of Appy Fizz. His cool, magnetic persona perfectly matches the brand's edgy identity.
Tata Motors - “Take the Curvv”
Promoting the new Tata Curvv SUV, this campaign features Kaushal driving into the future with confidence, inspiring the youth to #TakeTheCurvv and choose innovation.
Havells - “Take Charge of Your Look”
Vicky endorses Havells’ grooming range in a sleek, urban setup, urging men to express themselves through grooming with the campaign hashtag #TakeChargeofYourLook.
ENO - “Magic of ENO”
In a fun magician-themed ad, Vicky shows how ENO provides fast relief from acidity, even when you’re in the middle of a stage performance.
Birla White - “White Cement Advantage”
Vicky walks you through the benefits of using white cement over regular ones in this home-improvement-focused campaign.
Visa Infinite - “Luxury Living”
Kaushal fronts this classy campaign about Visa Infinite’s premium experiences, highlighting access to luxury travel, concierge, and lifestyle services.
Campus Activewear - “Move Your Way”
Vicky breaks into spontaneous dance moves during a formal meeting, celebrating self-expression and individuality through Campus shoes.
Birla Opus Paints - “Naye Zamane Ka Paint”
He challenges outdated paint choices in this ad, advocating for smarter decisions and product performance with Birla Opus.
Reid & Taylor - “Man on a Mission”
Styled in sharply tailored suits, Vicky embodies modern masculinity and ambition in this refined menswear campaign.
Birla Estates - “Real Advice”
Acting as a friend-philosopher-guide, Vicky simplifies real estate decision-making in this educational ad series.
DaMENSCH - “A New Feeling”
In a vibrant music-video-style ad, Vicky promotes the brand’s innerwear with the idea that comfort should feel liberating, almost poetic.
Wild Stone CODE - “Code Titanium”
This refreshing fragrance campaign shows Vicky as the confident, energised man who’s always ready to own the day.
Kaushal’s particularly attractive to advertisers as he is a rare balance, he’s a National Award-winning actor who still retains the likeability of the boy next door. For brands, that’s a jackpot. At 37, Vicky Kaushal is not just a celebrated actor but a credible, bankable force in Indian advertising. And judging by his trajectory, his brand story is only just beginning.
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