Visa ropes in Vicky Kaushal for ‘Visa Infinite’ campaign

Visa has launched its ‘Visa Infinite’ campaign with Vicky Kaushal, showcasing its range of unparalleled luxury experiences, security and exclusivity offered through the Visa Infinite card.

The campaign highlights Visa Infinite's exclusive offerings across the world of bespoke travel, dining, and lifestyle privileges.

Visa Infinite campaign features a series of captivating 20-second films starring the Bollywood star, Vicky Kaushal, Visa’s brand ambassador in India. In these ad films, Vicky taps into the power of Visa Infinite to unlock memorable experiences for himself and his loved ones - across luxurious escapes, global adventures and luxury dining.

“At Visa, we are committed to delivering exceptionally premium and secure experiences to our customers, and our new Visa Infinite campaign reflects this commitment in its purest form. Visa Infinite is an invitation to a world of exclusive privileges, luxury, and transformative moments, enabling the affluent with access to unique and uplifting experiences that suit their refined lifestyles and tastes. This campaign demonstrates Visa’s continuous endeavor to cater to the growing aspirations of India’s upwardly mobile segment, offering them choices to create timeless moments for themselves and their loved ones, while being protected by Visa’s promise of safety,” said Sujatha V. Kumar, Head – Marketing, India and South Asia, Visa.

Vicky Kaushal, actor and Visa's brand ambassador in India, said, “I’m thrilled to be a part of Visa’s latest campaign that beautifully captures the luxurious essence of Visa infinite. With Visa Infinite, India’s elite can now avail the power to enjoy bespoke benefits that suit their class and lifestyle preferences. I am proud to represent Visa, a brand that thoughtfully empowers people to create meaningful moments in their lives, transcending the ordinary."

Sachin Kamble, Chief Creative Officer, Leo - South Asia, the agency behind the campaign’s conceptualisation, said, "This campaign celebrates the aspirations of an evolving affluent India and the joy of giving. We wanted to reiterate that Visa Infinite is much more than a card. It is a gateway to remarkable experiences shared with loved ones, creating lifelong memories."

The campaign will have a pan-India presence, being launched on mass media on TV in English, Hindi, and eight regional languages.