Hero MotoCorp's Vida to launch first product, flags off unique installation

The installation represents the journey of the making of India’s not-first electric scooter

e4m by exchange4media Staff
Published: Oct 3, 2022 3:18 PM  | 1 min read
Vida

Hero MotoCorp’s emerging mobility brand, Vida, powered by Hero, is all set to launch its first product on October 7, 2022. In an endeavor to enhance customer experience, the brand has set up a unique, one-of-its-kind installation, (first by any auto major globally) at Cyber Hub in Gurugram.  

The much-talked-about installation captures the journey of the making of India’s not-first electric scooter.  

Several actual parts and prototypes that were rigorously tested at Hero MotoCorp’s world-class R&D center, the Center of Innovation and Technology (CIT), Jaipur, have been put in a glass case for the world to see.  

The numerous parts and prototypes exemplify the rigor, safety norms and protocols that have been put in place while developing the scooter. An ode to the company’s sustainability focus, the parts are recyclable.   

The installation showcasing Hero MotoCorp’s manufacturing and R&D excellence, highlights the prototypes, distance and time that have gone into developing the product. A statement on the installation represents the thoroughness - “Built to last, 1006 prototypes were tested across 200,000 kms and spent 25,000 hours to arrive at the final one.” 

The installation has caught the attention of customers and public who are coming to get a sneak peek into the future mobility solution from Vida.

Read more news about (marketing news, latest marketing news,internet marketing, marketing India, digital marketing India, media marketing India, advertising news)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube