As India's First Influencer Reality Show, the property brings together some of the region's most popular digital creators, who collectively command millions of followers across platforms

e4m Staff Jul 3, 2026 4:00 PM

VIDA has officially secured a spot in the Asia Book of Records for creating the largest brand logo

e4m Staff Jul 1, 2026 4:10 PM

Arshan Saha brings over 17 years of experience in the advertising industry

e4m Staff Jun 8, 2026 10:01 AM

Her next move is not yet known

e4m Staff Dec 31, 2025 3:04 PM

As part of the association, VIDA will power several high-impact fan engagement initiatives throughout the season

e4m Staff Dec 16, 2025 2:32 PM

The campaign has been conceptualised by Creativeland Asia

e4m Staff Jun 11, 2025 5:46 PM

The new pitch is believed to be worth over Rs 750 crore, say sources

Kanchan Srivastava Mar 12, 2025 8:23 AM

The partnership is active in the US, Canada, and in 27 markets across Europe and APAC (including India)

e4m Staff Dec 9, 2024 11:46 AM

VIDA, the electric mobility brand from Hero MotoCorp, has partnered with the Tata Mumbai Marathon 2024 as the official electric two-wheeler partner  

e4m Staff Aug 20, 2024 1:22 PM

The account will be serviced from the agency’s Gurgaon office 

exchange4media Staff Dec 20, 2022 11:16 AM

The brand has roped in Indian women’s footballer Sweety Devi for the same

exchange4media Staff Nov 22, 2022 12:30 PM

The print campaign is expected to cover formats both offline and online

exchange4media Staff Oct 12, 2022 12:12 PM

The installation represents the journey of the making of India’s not-first electric scooter

exchange4media Staff Oct 3, 2022 3:18 PM

Director Shashank Shekhar Singh talks about the inspiration behind the film's name and more

exchange4media Staff Jun 5, 2021 8:22 AM

As part of the mandate, the agency will work towards building a strong brand image for the company

exchange4media Staff Oct 19, 2020 4:29 PM