Hero MotoCorp’s VIDA unveils new campaign with Anil Kapoor & Ranbir Kapoor
The campaign has been conceptualised by Creativeland Asia
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Published: Jun 11, 2025 5:46 PM | 1 min read
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VIDA, powered by Hero, has unveiled its latest campaign for its upcoming electric scooter – the VIDA VX2.
The campaign stars actors Anil Kapoor and Ranbir Kapoor, whose playful banter brings to life the age-old tug-of-war between tradition and innovation.
This creative concept has been envisioned and executed by Creativeland Asia.
"You don’t build desire by talking specs. You build it by stirring culture. And when two generations collide, something new is born. This campaign is that moment," said a Creativeland Asia spokesperson.
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