Ranbir Kapoor launches clothing brand ARKS

Ranbir Kapoor's entrepreneurial venture 'ARKS' launched on Friday, a product line of premium essentials with a curated wardrobe that is modern, minimalist, timeless and elevated.

“A lifestyle brand that mirrors Ranbir’s ethos and aesthetic in this code of quiet confidence, ARKS’ launch collection represents a seamless blend of functionality, style and substance with a carefully assorted line of apparels, accessories and sneakers for men and women. The 'apparel' line embodies a harmonious confluence of practicality, distinctive style, and understated sophistication, offering an essential wardrobe of versatile and functional pieces for everyday wear. Elevated essentials, adorned with quality trims and a versatile palette, are meticulously crafted from premium materials, showcasing a unique fusion of the brand’s purpose and it’s understated aesthetic appeal in the products,” stated a press release.

For men, the collection encompasses a refined assortment of cotton jersey t-shirts, plush embossed French terry sweatshirts, knitted hoodies, double pique polo shirts, flat knit t-shirts and linen shirts. It further includes optic wash sweatshirts, versatile cotton twill and denim shackets, stylish denim biker jackets, ultra-limited edition uber sophisticated leather reversible bomber jackets. In bottom-wear, the collection offers a selection of well-tailored denims in regular and straight fits, versatile cargo pants, comfortable chino shorts, and embossed French terry joggers.

For women, ARKS offers a curated selection of contemporary top-wear, including crop tops, cotton jersey t-shirts, flat knit polo shirts and kaftan tops, along with modal jersey halter neck tops, cotton twill shackets, French terry hoodies and Twill biker jackets. The collection also boasts a versatile range of bottom-wear options, including denim jeans, denim shorts, cargo pants, French terry joggers and linen drawstring pants.

Abhinav Verma, Co-Founder & CEO of ARKS, added, “With ARKS, we’re not įust launching a brand; we’re introducing a philosophy of design driven by Ranbir’s passion and aesthetic sensibilities. Today, India’s evolving fashion landscape, driven by a rising middle class and a growing preference for premium casual wear, presents the perfect opportunity to bring our vision to life. ARKS is where every detail, from fabric to finish, is thoughtfully crafted to inspire confidence and celebrate personal expression. We are here to redefine what understated style means in the modern wardrobe.”

The brand of ARKS symbolizes the idea of embarking on a journey of self-expression, exploration and living with intention. The brand’s core aesthetic is a harmonious blend of clean lines and minimalism reflecting Ranbir’s penchant for simplicity and timeless design, the release mentioned.