d2c
Vaya brings close to two decades of experience across the FMCG and personal care industries
Industry experts say D2C specialists can accelerate execution, but the brand must continue to own the consumer & data, retain ownership of the proposition and organisational learning
The awards honour innovative strategies, visionary campaigns and groundbreaking initiatives that have shaped the evolving direct-to-consumer ecosystem
The awards honour innovative strategies, visionary campaigns and groundbreaking initiatives that have shaped the evolving direct-to-consumer ecosystem
Industry heads say brands are looking beyond immediate conversions to retention, repeat purchases and potential lifetime value since marketing spends need to drive sustainable, profitable growth
Sunidhi Vijay Aug 25, 2026 8:46 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
Ganapathy Viswanathan Aug 25, 2026 8:08 AM
As the case comes up before the Delhi HC today, Beco doubles down with new hoardings built around the controversy
e4m Staff Aug 21, 2026 2:23 PM
Bombay Shaving Company will take charge of Palmolive’s consumer-facing advertising and customer relationships across e-commerce and D2C channels
e4m Staff Aug 18, 2026 4:18 PM
Revenue from operations rose 36% to ₹690.2 crore during the year, while profit after tax stood at ₹25.9 crore
e4m Staff Aug 17, 2026 6:09 PM
Go Zero's exit from paid influencer budgets to fund an in-house creator team has reopened an old industry debate: does ownership now beat outreach in India's creator economy?
Aryendra Khan Aug 12, 2026 9:01 AM
Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.
Brij Pahwa Aug 11, 2026 12:00 PM
With this partnership, Confiance will work towards ensuring that The Pant Project’s business evolution is matched by an equally strong evolution in market perception
e4m Staff Jul 22, 2026 2:13 PM
As influencer marketing evolves, brands are moving beyond creator discovery to identify what drives meaningful consumer engagement and actions
Shalinee Mishra Jul 13, 2026 9:27 AM
A side-by-side look at how India’s fastest-growing D2C founders are challenging the traditional build-to-exit model, while others argue that selling may be the smarter choice in today’s market
Sandhi Sarun Jul 7, 2026 9:12 AM
Prior to joining IGP, Rohit served as a senior-level finance leader at Import Express Private Limited and O1 India Private Limited
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
N S Satish, President, Haier Appliances India, took stage at e4m Pitch CMO Summit to decode modern CMO’s role and how marketing today is at the intersection of consumer insight & product innovation
Before joining Fixderma, Chirag Jagwani worked with Agile Ventures Pvt Ltd, Robobull Technologies Pvt. Ltd, Printvenue, among others
e4m Staff May 26, 2026 2:31 PM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
Abhijeet Dash will lead the company's marketing strategy with a focus on brand building and customer growth
e4m Staff May 13, 2026 1:28 PM
The challenge is that omnichannel growth is expensive on both ends, say industry players but they also note the need to invest in exclusive stores, shop-in-shops, and large-format retail partnerships
Sunidhi Vijay May 13, 2026 8:55 AM
While FMCG and consumables are big on rural OOH, E-vehicle brands, fintech platforms and D2C firms are also turning to the medium to build trust
Chehneet Kaur Apr 21, 2026 9:01 AM
The 4th edition of the HiveMinds Ecommerce Conclave brought together 200+ CMOs, brand heads, D2C founders, and platform leaders
Industry experts note that agency roles are evolving, while many D2C brands continue a flexible, test-and-learn approach with micro and nano creators
Shalinee Mishra Apr 1, 2026 9:16 AM
D2C brands are increasingly bypassing agencies to work directly with creators, seeking lower costs, faster execution and better sales-led returns
Shalinee Mishra Mar 20, 2026 9:17 AM
Prabhkiran Singh, who led the company for 14 years, will exit by March-end
e4m Desk Feb 24, 2026 12:11 PM
Several experts told exchange4media that in 2026, success will no longer be defined by storytelling alone, nor by conversion metrics in isolation
Pooja Yadav Jan 2, 2026 8:40 AM
In 2025, agencies secured key wins, strengthening their portfolios across FMCG, BFSI, fitness, D2C and other sectors
Soumya Gawri Jan 1, 2026 8:38 AM
Underneat’s funding comes amid sustained investor interest in consumer brands within India’s expanding innerwear and shapewear market
Vaishnavi Deshpande Dec 22, 2025 2:05 PM
This year, online and offline finally stopped behaving like competing channels and began operating as one continuous commerce system
Pooja Yadav Dec 22, 2025 9:28 AM
The recent Eggoz incident highlights how swiftly social media can distort perception, often outpacing facts or expert input
Pooja Yadav and Shalinee Mishra Dec 12, 2025 9:35 AM
Industry players tell us why D2C brands are building traffic by behaving less like advertisers and more like digital creators
Sunidhi Vijay Dec 11, 2025 8:54 AM
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
Pooja Yadav Nov 3, 2025 8:37 AM
The e4m D2C Revolution Summit 2025 saw Neeti Walia, Head of Commerce, Mid-Market Sales at Google India, deliver a keynote session on rethinking marketing with Google and YouTube
A panel at the e4m D2C Revolution Summit explored how fashion and beauty brands in India are building loyalty in a cluttered market
At the e4m D2C Revolution Summit, brand leaders explored how influencers shape consumer decisions, the evolving role of vernacular content, and why AI is no longer optional but essential for brands
Experts note that while acquisition once dominated priorities for D2C brands, it now stands nearly equal with retention and customer experience
Sunidhi Vijay Sep 8, 2025 9:28 AM
Digital ad fatigue and rising CAC are pushing platforms like Flipkart, Amazon and Myntra to pivot from ads to content, building trust, communities, and new revenue streams
Shalinee Mishra Sep 5, 2025 8:59 AM
At D2C Revolution Summit, Duroflex’s Executive Director Jacob George shared how the company evolved from a small regional manufacturer into a technology-driven sleep solutions giant
The session featured Bharat Sethi (Founder, Rage Coffee), Aman Jain (CEO, Doodhvale Farms), Ankur Bhatia (Founder, Jimmy’s Brand) and Sahil Dharia (Founder & CEO, Soothe Healthcare)
e4m Staff Sep 4, 2025 11:45 AM
The brand bagged an impressive five golds and one silver metal for its outstanding work