d2c
As influencer marketing evolves, brands are moving beyond creator discovery to identify what drives meaningful consumer engagement and actions
Shalinee Mishra Jul 13, 2026 9:27 AM
A side-by-side look at how India’s fastest-growing D2C founders are challenging the traditional build-to-exit model, while others argue that selling may be the smarter choice in today’s market
Sandhi Sarun Jul 7, 2026 9:12 AM
Prior to joining IGP, Rohit served as a senior-level finance leader at Import Express Private Limited and O1 India Private Limited
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
N S Satish, President, Haier Appliances India, took stage at e4m Pitch CMO Summit to decode modern CMO’s role and how marketing today is at the intersection of consumer insight & product innovation
Before joining Fixderma, Chirag Jagwani worked with Agile Ventures Pvt Ltd, Robobull Technologies Pvt. Ltd, Printvenue, among others
e4m Staff May 26, 2026 2:31 PM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
Abhijeet Dash will lead the company's marketing strategy with a focus on brand building and customer growth
e4m Staff May 13, 2026 1:28 PM
The challenge is that omnichannel growth is expensive on both ends, say industry players but they also note the need to invest in exclusive stores, shop-in-shops, and large-format retail partnerships
Sunidhi Vijay May 13, 2026 8:55 AM
While FMCG and consumables are big on rural OOH, E-vehicle brands, fintech platforms and D2C firms are also turning to the medium to build trust
Chehneet Kaur Apr 21, 2026 9:01 AM
The 4th edition of the HiveMinds Ecommerce Conclave brought together 200+ CMOs, brand heads, D2C founders, and platform leaders
Industry experts note that agency roles are evolving, while many D2C brands continue a flexible, test-and-learn approach with micro and nano creators
Shalinee Mishra Apr 1, 2026 9:16 AM
D2C brands are increasingly bypassing agencies to work directly with creators, seeking lower costs, faster execution and better sales-led returns
Shalinee Mishra Mar 20, 2026 9:17 AM
Prabhkiran Singh, who led the company for 14 years, will exit by March-end
e4m Desk Feb 24, 2026 12:11 PM
Several experts told exchange4media that in 2026, success will no longer be defined by storytelling alone, nor by conversion metrics in isolation
Pooja Yadav Jan 2, 2026 8:40 AM
In 2025, agencies secured key wins, strengthening their portfolios across FMCG, BFSI, fitness, D2C and other sectors
Soumya Gawri Jan 1, 2026 8:38 AM
Underneat’s funding comes amid sustained investor interest in consumer brands within India’s expanding innerwear and shapewear market
Vaishnavi Deshpande Dec 22, 2025 2:05 PM
This year, online and offline finally stopped behaving like competing channels and began operating as one continuous commerce system
Pooja Yadav Dec 22, 2025 9:28 AM
The recent Eggoz incident highlights how swiftly social media can distort perception, often outpacing facts or expert input
Pooja Yadav and Shalinee Mishra Dec 12, 2025 9:35 AM
Industry players tell us why D2C brands are building traffic by behaving less like advertisers and more like digital creators
Sunidhi Vijay Dec 11, 2025 8:54 AM
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
Pooja Yadav Nov 3, 2025 8:37 AM
The e4m D2C Revolution Summit 2025 saw Neeti Walia, Head of Commerce, Mid-Market Sales at Google India, deliver a keynote session on rethinking marketing with Google and YouTube
A panel at the e4m D2C Revolution Summit explored how fashion and beauty brands in India are building loyalty in a cluttered market
At the e4m D2C Revolution Summit, brand leaders explored how influencers shape consumer decisions, the evolving role of vernacular content, and why AI is no longer optional but essential for brands
Experts note that while acquisition once dominated priorities for D2C brands, it now stands nearly equal with retention and customer experience
Sunidhi Vijay Sep 8, 2025 9:28 AM
Digital ad fatigue and rising CAC are pushing platforms like Flipkart, Amazon and Myntra to pivot from ads to content, building trust, communities, and new revenue streams
Shalinee Mishra Sep 5, 2025 8:59 AM
At D2C Revolution Summit, Duroflex’s Executive Director Jacob George shared how the company evolved from a small regional manufacturer into a technology-driven sleep solutions giant
The session featured Bharat Sethi (Founder, Rage Coffee), Aman Jain (CEO, Doodhvale Farms), Ankur Bhatia (Founder, Jimmy’s Brand) and Sahil Dharia (Founder & CEO, Soothe Healthcare)
e4m Staff Sep 4, 2025 11:45 AM
The brand bagged an impressive five golds and one silver metal for its outstanding work
The agency bagged an impressive 6 golds, 8 silvers and 4 bronze metals across categories
Aayushi Khandelwal, Founder of Anveshan, awarded Best D2C Gamechanger Entrepreneur – Female honour
The first panel discussion at e4m D2C Summit 2025 reveals how brands across categories are leveraging algorithms, real-time insights, and omnichannel approaches to dominate digital shelves
At the e4m D2C Revolution Summit 2025, Garg emphasised omni-channel presence and sustainable growth metrics as key drivers for D2C success in India's consumption economy
D2C founders say ad spends on quick commerce have grown by 8-10X as the channels are ‘always on’ and offer salience & repeat consumption along with building reach in deeper geographies
Pooja Yadav Sep 3, 2025 8:54 AM
The conference will be followed by the awards ceremony to celebrate creativity, excellence & marketing brilliance in the D2C space
Astrology has seen consistently high AOV over the last six months with D2C, eCommerce platforms catering to customised festive and devotional needs, note industry observers
Pooja Yadav Sep 2, 2025 9:29 AM
The fourth edition of the conference and awards will be held on September 3 in Gurugram
The panellists will share key insights on the topic ‘Fast, Fierce & Fashion-Forward: Thriving in the Speed-Obsessed Style Economy’
The panellists will share key insights on the topic ‘Quick Commerce: Speed, Scale & the Profitability’
The fourth edition of the conference will be held on September 3, 2025, in Gurugram
The fourth edition of the awards will be held on September 3, 2025, in Gurugram
