Aayushi Khandelwal wins Best D2C Gamechanger Entrepreneur - Female title at e4m D2C Awards

Aayushi Khandelwal, Founder of Anveshan, has been recognised with the prestigious title of Best D2C Gamechanger Entrepreneur – Female at the e4m D2C Awards 2025. This honour celebrates her remarkable contribution to India’s fast-growing direct-to-consumer (D2C) space, where she has built Anveshan into a trusted brand rooted in authenticity and innovation. Her vision to bring natural, traditional, and high-quality products to modern consumers has positioned her as a trailblazer in the industry.

The fourth edition of the e4m D2C Awards took place on Wednesday, September 3, in Gurugram, bringing together leading entrepreneurs, innovators, and changemakers shaping the future of the D2C ecosystem. The event recognised brands and individuals who are redefining customer experiences, creating strong community connections, and setting new benchmarks in the business landscape. Aayushi’s win highlighted her entrepreneurial spirit and her ability to combine tradition with technology in a way that resonates with today’s consumers.

Aayushi Khandelwal, an IIT-Guwahati graduate and former Goldman Sachs professional, left a promising corporate career to co-found Anveshan. Driven by a passion for India's culinary heritage, she aims to bring back traditional, nutrient-rich foods to modern households.

Having had a personal battle with health issues while being away from home, Aayushi is dedicated to reviving forgotten superfoods which helped her revive her health and promoting their unique health benefits through high-quality, authentic products crafted with care at Anveshan.

Her journey with Anveshan reflects how passion, resilience, and purpose can drive impactful change. Anveshan is a food-tech startup aiming to provide high quality deeply traceable food products. The firm leverages technologies based on image processing, spectroscopy, blockchain and IOT to provide the best quality food products made traditionally.

The e4m D2C Awards celebrate the exceptional growth and creativity within the direct-to-consumer ecosystem. Among the key brands and agencies that won big were Bisleri International Pvt Ltd, HK Vitals by HealthKart, WOW Skin Science, Aachho and Duroflex while the agencies that took home the most metals included Amazon Ads, Lyxel & Flamingo, The Starter Labs, dentsu X and pROwth.