The account was won following a multi-agency pitch and will be handled out of the agency's Mumbai office

exchange4media Staff Aug 9, 2019 12:14 PM


Data from chatbots can be analysed by marketers to understand customer preferences and profiles, and services or products can be personalised accordingly

Shikha Paliwal Aug 8, 2019 8:16 AM

Navneet Confident TVC

Conceptualized and created by The Minimalist, the campaign will also run on digital platforms thus reaching out to all audiences in the education ecosystem

exchange4media Staff Jul 9, 2019 4:31 PM


We spoke to digital agencies & brands about the increasing growth of internet advertising, why the medium is preferred by advertisers and the future it holds 

Shweta Raaj Singh Jun 24, 2019 8:37 AM


The Minimalist will handle all creative campaigns, including ATL, BTL & digital communication for Navneet Publications

exchange4media Staff Mar 29, 2019 12:37 PM


The Minimalist will create and implement social media campaigns targeted at driving employee engagement, strengthening brand presence & attracting fresh talent

exchange4media Staff Jan 29, 2019 12:25 PM

The relationship with Brand Dialogue will strengthen The Minimalist’s presence across Dutch and European markets

exchange4media Staff Sep 6, 2018 2:50 PM

In a bid to expand its presence globally, The Minimalist has appointed Rohan Saraf, as Head of Interaction Design and Amit Rajapurkar as Lead, User Interface

exchange4media Staff Aug 16, 2018 1:14 PM

The company undergoes a major rebranding exercise The company undergoes a major rebranding exercise

exchange4media Staff Aug 25, 2017 5:15 PM