minimalist
The Minimalist will steer Eveready’s digital presence through bold campaigns, content innovation, and influencer storytelling
e4m Staff Oct 27, 2025 11:26 AM
Prior to this, Vishal Dhar was Head of Digital Strategy & Operations at Vertoz
At The Minimalist, Akash Nihalani was Associate Vice-President, delivering marketing strategies across sectors like FMCG, Luxury, BFSI, Entertainment, General Insurance
In a social media post, Aman Gupta, Co-Founder and CMO at boAt Lifestyle, said Minimalist’s acquisition was a result of "years of effort and commitment"
HUL will purchase the 90.5% stake from existing investors, including Peak XV Partners and others
e4m Staff Jan 22, 2025 4:43 PM
While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist
Minimalist Co-founder Mohit Yadav says for international market, they will leverage a combination of digital platforms, traditional media channels, influencer partnerships and experiential marketing
Sohini Ganguly Feb 23, 2024 6:16 PM
The account will be managed from the agency’s Mumbai office
exchange4media Staff Feb 12, 2021 11:08 AM
The accounts are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches
exchange4media Staff Nov 25, 2020 4:30 PM
Conceptualised by The Minimalist, the ‘Be Smart, Stay Invested’ campaign highlights the benefits of investments during times of uncertainty
exchange4media Staff May 18, 2020 8:16 PM
The #CelebrateWithHyatt campaign wants to turn travelling into a memorable, seamless experience for those bitten by the travel bug
exchange4media Staff Jan 1, 2020 10:00 AM