The Minimalist onboards over 45 new clients

The accounts are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches

e4m by exchange4media Staff
Published: Nov 25, 2020 4:30 PM  | 3 min read
The minimalist

The Minimalist, a creative solutions group company based out of Mumbai and having presence in Bengaluru and Delhi NCR has won over 45 new clients during the past few months of the pandemic. The accounts onboarded are a mix of retainers and projects with 12 of them being international clients based out of US, Singapore, Hong Kong and UAE. With their thought-provoking approach of providing maximum reach with a touch of minimalism, the agency won these mandates for services like Integrated Marketing (Digital + Traditional) and Experience Design for prestigious brands like The Hindu, Airtel, Hotstar, Tata AIG, Home Centre, Phoenix Group, The Indian Express, HDFC Ltd, Saint Gobain amongst others. 

Sailing through this crisis has been daunting for working professionals and to mitigate the challenges for its team, The Minimalist launched a unique initiative - The Darwin Project, which helps the team keep up with the new normal. This initiative ensures that every team member keeps learning and gets a chance to explore their skills through multiple paid certified courses online. The Minimalist will be sponsoring as well as guiding the team in selecting the right course. This project exemplifies their constant commitment towards the evolution of the organisation as well as their team members. The Minimalist has also offered a flexible working schedule and encouraged them to maintain a healthy work-life balance. In its efforts to normalise the new office setting, the company also offered data allowance to minimise the expenses of all its employees.

Additionally, celebrating the incredible contribution of their team amid the pandemic, The Minimalist has conducted promotions and appraisals for all eligible team members. And keeping in mind the current uncertainty around healthcare, the management has covered the entire 100+ member team with health insurance. 

Chirag Gander, Co-Founder The Minimalist said, “The Darwin Project is a step ahead for us at The Minimalist, wherein we ensure our team is updated and abreast with all the digital happenings in the world, this supports our company’s vision to march towards digital evolution. All these initiatives and employee incentives is our way of thanking our team for being with us in these challenging times and motivating and boosting their morale. Their contribution towards various projects has set a benchmark in the industry and we look forward to continuing serving our clients in this manner.” 

The lockdown and remote working situation has not hampered the creative skills of the team and the agency has continued to weave incredible communication for numerous brands. Their work for clients like Tata AIG, where their UX team designed one of the first sites based on the Neumorphism model, the #GiftThoughtFully campaign for Home Centre where they handled the content & creative aspect, video directive for Saint Gobain and helping build the brand Alyte for Mahindra Logistics, right from its brand identity to planning a pan India launch, has received great reviews from customers and industry stakeholders, both.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Rajya Sabha MP Dr Sasmit Patra joins enba jury panel

Dr Patra is currently the National Spokesperson and Media Coordinator of Biju Janata Dal

By exchange4media Staff | Mar 23, 2023 9:04 AM   |   1 min read

sasmit patra

Rajya Sabha MP Dr Sasmit Patra has joined the exchange4media News Broadcasting Awards (enba) jury panel. Patra is the member of the Parliament of India representing Odisha in the Rajya Sabha, the upper house since June 28, 2019. He is currently the National Spokesperson and Media Coordinator of Biju Janata Dal.

Dr Patra has a rich experience of academia as well as public policy and governance. Apart from political work and social work, he comes with 17 years of work experience in academics, business research, industry and corporate sector, UNDP-Government of Odisha project.

He was the Dean of XAVIER-EMLYON Business School, the first Indo-French business school in India, a joint collaboration between Xavier University, Bhubaneswar and Emlyon Business School, France. An academic by profession, he has taught courses in the areas of organisational behaviour and human resource management. He also has experience of working in industry.

enba was formulated by the exchange4media group in 2008 with the objective of recognizing the best in television news. The awards honour industry leaders who are responsible for shaping the future of television broadcasting in India. This year, enba is in its 15th edition. The grand jury will be led by Sunil Arora, a senior bureaucrat and former Election Commissioner of India.

 

 

 

 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Havas Media Group India wins media mandate for V-Guard

The account will be handled by the agency’s Bengaluru team

By exchange4media Staff | Mar 17, 2023 8:56 AM   |   2 min read

havas

Havas Media Group India (HMGI) has recently won the integrated media mandate of V-Guard Industries Limited, a consumer electrical and electronics company.

The mandate was won following a highly competitive multi-agency pitch and includes Digital, TV, Print, Radio, OOH, Cinema duties. The account will be handled by the agency’s Bengaluru team lead by Saurabh Jain, Managing Partner – South, Havas Media Group India alongside the able leadership of Uday Mohan, President and Chief Client Officer, Havas Media Group India.

Havas Media Group India and V-Guard will work closely to develop and implement an integrated media strategy that will effectively reach and engage with their target audience. The expertise of Havas Media Group India will be invaluable to V-Guard in their expansion plans as their brand and reach continues to grow, the agency said.

Nandagopal Nair, Vice President & Head – Brand & Communications, V-Guard Industries Limited, said, "As a brand, we have always believed in consumer centricity. Today, the consumer purchase journey has become even more complex with multiple lines zigzagging about to move consumers from discovery to the final purchase. We were looking for a media partner who will navigate this complexity, work closely with the brand, align the defined media objectives to business and help achieve the desired outcomes. In Havas we found a partner who demonstrated the right strategic intent backed by a coherent, well-defined approach to deliver to the objectives. Would also like to thank Deloitte (Spatial Access) who partnered with us in the agency selection process."

Commenting on the win, Mohit Joshi, CEO, Havas Media Group India, said, "We are delighted to partner with V-Guard Industries, an established brand in the consumer electrical and electronics segment. Havas Media Group India is known for its innovative and data-driven approach to meaningful media solutions, and we are confident that our expertise will help V-Guard achieve their business objectives. We are looking forward to working together to develop a strong and effective media strategy that will drive their brand awareness and engagement."

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Filmmaker Madhur Bhandarkar to be part of enba jury panel

Bhandarkar is a renowned Indian director known for his socially conscious and female-centric movies

By exchange4media Staff | Mar 17, 2023 8:09 AM   |   2 min read

madhur bhandarkar

Madhur Bhandarkar, Indian film director, script writer and producer, has joined the exchange4media News Broadcasting Awards (enba) jury panel. In 2016, Bhandarkar was honoured with the Padma Shri, the fourth highest civilian honour, by the Government of India.

Bhandarkar is a famous name in the film industry. His drama film Chandni Bar (2001) won him the National Film Award for Best Film on Social Issues. He was also honoured with the National Film Awards for the Best Feature Film and Best Director for Page 3 (2005) and Traffic Signal (2007) respectively. Also, the drama film Fashion (2008) garnered him several accolades including National Film Award, Filmfare Awards nominations for Best Director and Best Screenplay.

He was conferred PL Deshpande Award (Zenith Asia Award) for significantly shaping the film making culture in his unique works. He is known as the 'the Film Maker of the First Decade of the 21st Century'. In November 2010, the National Film Archive of India (NFAI) announced to preserve all the films of Madhur Bhandarkar. With this, Chandni Bar, Page-3, Corporate, Traffic Signal, Fashion and Jail found space in Government's Archival data for Indian films.

The exchange4media Group formulated enba in 2008 with the objective of recognizing the best in television news, and to reward industry leaders who are responsible for shaping the future of television broadcasting in India. This year, enba is in its 15th edition. The grand jury this time will be led by Sunil Arora, a senior bureaucrat and former Election Commissioner of India.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Amul MD Jayen Mehta joins enba jury panel

Mehta joined Amul in 1991 and has held several top positions in the company

By exchange4media Staff | Mar 17, 2023 8:04 AM   |   1 min read

jayenmehta

Jayen Mehta, Managing Director of Amul, has joined the enba jury panel.

Earlier COO, he succeeded RS Sodhi as Managing Director in January.

Mehta joined Amul in 1991 and has served as the brand manager, group product manager and general manager of the company. He has also been the MD in-charge of Amul Dairy, Anand in 2018.

Mehta is a gold medalist from Sardar Patel University and is an alumnus of the Institute of Rural Management, Anand, Gujarat.

The enba jury this year will be led by Sunil Arora, a senior bureaucrat, and former Election Commissioner of India.

In the last editions, the enba jury was led by Sh. Harivansh Narayan Singh – Deputy Chairman, Rajya Sabha, Dr. Kiran Karnik – Former President – Nasscom, Dr. Nasim Zaidi - Former Chief Election Commissioner of India, S.Y. Quraishi – Former Chief Election Commissioner of India, N. Ram – Chairman, Kasturi & Sons Ltd., Former Editor–in-chief The Hindu and Group Newspapers, Sanjay Gupta – Managing Director – Star India.

exchange4media formulated enba in 2008 with the objective of recognizing the best in television news, and to reward industry leaders who are responsible for shaping the future of television broadcasting in India.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Manja wins integrated digital creative mandate for Taco Bell

The account was earlier with BBH India

By Tanzila Shaikh | Mar 16, 2023 4:33 PM   |   1 min read

Manja
Sources have confirmed to exchange4media that Manja has won the integrated digital creative mandate for Taco Bell, the world’s largest Mexican-Inspired quick-service restaurant chain. The creative agency was launched by BBH's Arvind Krishnan and Leo Burnett's Prajota Guha Thakurta in July 2022.
The account was previously with BBH India, which was awarded the mandate in 2019. Manja will be the agency on record from now on.

Taco Bell, which has been leveraging influencer marketing, collaborated with youth icon and gaming enthusiast Rannvijay Singha in 2021 for the #CravingMeetsGaming experience through a virtual Game Session in the racing game Forza Horizon 4. In the same year, they also did #ISeeATaco campaign as well. 

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Former Rajya Sabha MP Syed Zafar Islam joins enba jury

He is the national spokesperson for the BJP and a former member of the upper house of parliament from the Uttar Pradesh constituency

By exchange4media Staff | Mar 16, 2023 8:40 AM   |   1 min read

enba

Syed Zafar Islam former Rajya Sabha MP, and politician with the Bharatiya Janata Party has joined the enba Jury Panel.

He is the national spokesperson for the BJP and a former member of the upper house of parliament from the Uttar Pradesh constituency. He has previously been an investment banker and managing director at Deutsche Bank.

He was appointed as the non-official independent director of Air India 2017. Zafar Islam frequently writes opinion pieces on economic and political affairs in national publications like the Hindustan Times.

The enba jury this year will be led by Sunil Arora, a senior bureaucrat, and former Election Commissioner of India.

In the last editions, the ENBA jury was led by Sh. Harivansh Narayan Singh – Deputy Chairman, Rajya Sabha, Dr. Kiran Karnik – Former President – Nasscom, Dr. Nasim Zaidi - Former Chief Election Commissioner of India, S.Y. Quraishi – Former Chief Election Commissioner of India, N. Ram – Chairman, Kasturi & Sons Ltd., Former Editor–in-chief The Hindu and Group Newspapers, Sanjay Gupta – Managing Director – Star India.

exchange4media formulated enba in 2008 with the objective of recognizing the best in television news, and to reward industry leaders who are responsible for shaping the future of television broadcasting in India.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube

Oscars 2023: RRR, The Elephant Whisperers win big for India

'Naatu Naatu' clinched a win for 'Original Song', and 'The Elephant Whisperers' bagged the golden statuette for 'Best Documentary Short Film' at the 95th Academy Awards

By exchange4media Staff | Mar 13, 2023 9:00 AM   |   1 min read

elephant whisperers

India has bagged its first Oscars for 2023 for the Netflix documentary movie ‘The Elephant Whisperers’ at the 95th Academy Awards for 'Best Documentary Short Film'. Kartiki Gonsalves and Guneet Monga the director-producer team behind the film have dedicated the win to India. SS Rajamouli's period action blockbuster 'RRR' also clinched a win for Original Song "Naatu Naatu."

The 40-minute documentary is centred on the bond between animals and humans and tells the story of a Tamil couple named Bomman and Belli who bring up an orphaned elephant named Raghu. The film reflects upon the struggles of the couple who fight against all odds to raise the elephant into a healthy juvenile. The film is set in the Mudumalai National Park in Tamil Nadu.

The Telugu hit song was competing with "Applause" from "Tell It Like a Woman", "Hold My Hand" from "Top Gun: Maverick", "Lift Me Up" from "Black Panther: Wakanda Forever" and "This is a Life" from "Everything Everywhere all at Once."

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube