boAt & Blinkit's Mother's Day PSA with Satish Ray makes a case for sincerity

In classic PSA (Public Service Announcement) style, Ray calls out performative appreciation of moms on social media instead of thanking them the right way

by e4m Staff
Published: May 8, 2025 12:50 PM | 2 min read

This Mother’s Day, boAt and Blinkit are teaming up to launch a cheeky and thought-provoking campaign aimed at Gen Z - because “Happy Mother’s Day” deserves more than just an Instagram Story.

The campaign features popular content creator Satish Ray delivering a hilariously sharp message to all the kids who think a filtered throwback selfie and a cryptic caption are enough to thank their moms. Spoiler: they’re not.

In classic PSA (Public Service Announcement) style, Satish Ray calls out the trend of performative appreciation, reminding the audience that moms deserve more - like an actual gift. And that’s where boAt and Blinkit come in. The campaign promotes boAt’s stylish smartwatch - boAt Enigma series as the perfect Mother’s Day gift, while Blinkit’s lightning-fast delivery ensures that even the last-minute crowd can redeem themselves - just in time.

“This campaign is our way of nudging young people to go beyond the ‘social’ and make Mother’s Day truly special,” said Spokesperson at boAt. “It’s funny, it’s real, and it comes with an easy solution — thoughtful gifts delivered instantly.”

The message is clear: Moms don’t just want your Stories. They want your stories, your time, and yes, a well-earned gift.

Catch the PSA film now on YouTube and social media and shop the campaign exclusively via Blinkit starting today.