Siya Wadhawan quits boAt to join Boldfit as Head of Brand Marketing

Siya Wadhawan has joined Boldfit as the Head of Brand Marketing after a four-year tenure at boAt.

In her new role at Boldfit, Wadhawan is expected to leverage her experience in brand building, product marketing, and consumer insights to drive Boldfit's growth in India's competitive fitness and sportswear market.

Writing about her stint at boAt, Wadhawan wrote on Linkedin, “Campaign after campaign, never realised we had built more than just a brand-we built something iconic. That's what my journey has been at boAt Lifestyle. Bidding adieu to this incredible journey, a dream for any marketer and extremely grateful for the team that has became like family.”

“A special thank you to Aman Gupta sir for trusting me with the brand but for sharing it with all of us and leading with the energy and passion I will always tried to embody, the post added.

At boAt, Wadhawan played a pivotal role in driving product marketing and partnerships, contributing significantly to the brand's exponential growth from Rs 800 crore to over Rs 23,000 crore in revenue during her tenure. She was instrumental in scaling boAt’s Audio and Smartwatch categories between 2021 and 2024, overseeing product launches and marketing strategies. 

Before joining boAt, Wadhawan worked as a Brand Manager in the Kitchen Category at Bajaj Electricals. There, she led digital transformation initiatives and steered new product development strategies, particularly in South India for both Bajaj and Morphy Richards brands. 

Wadhawan holds a postgraduate degree in Strategic Marketing and Communications from MICA and a bachelor’s degree in HR and Finance from Symbiosis Centre for Management Studies, Pune.