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Salesforce to Acquire Braze for $5.66 Billion to Enhance Customer Engagement
Acquisition
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Salesforce Acquires Braze

Salesforce has announced its acquisition of Braze, a customer engagement platform, for $5.66 billion. This strategic move aims to enhance Salesforce's capabilities in customer relationship management and engagement.

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Growing Demand for Customer Engagement Tools
Salesforce to acquire customer engagement platform Braze for $5.66 billion
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Oct 2023

Announcement of Acquisition

Salesforce announces its acquisition of Braze for $5.66 billion.

01 Oct 2023 Latest

Announcement of Acquisition

Salesforce announces its acquisition of Braze for $5.66 billion.

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Braze
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Salesforce to Acquire Braze for $5.66 Billion to Enhance Customer Engagement
Salesforce to acquire customer engagement platform Braze for $5.66 billion

The transaction is expected to close in Salesforce’s fiscal year 2028

21 Oct 2026 · 07:48 AM
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Braze
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AI-assisted summary, reviewed by our newsroom

Salesforce has announced its acquisition of Braze, a customer engagement platform, for $5.66 billion. This strategic move aims to enhance Salesforce's capabilities in customer relationship management and engagement.

Updated 1 hours ago
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