blinkit
Sarkar most recently served as Associate Director & Head (Growth and Expansion) – New Formats + Bistro at Blinkit
e4m Staff May 28, 2026 8:20 AM
After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold
Aryendra Khan May 21, 2026 8:33 AM
The service has been launched in partnership with Adani Airports, and Blinkit has positioned it as a first-of-its-kind quick commerce model within an airport setting
Vaishnavi Deshpande Apr 1, 2026 7:13 PM
In Rajasthan, an elderly man has caught the internet’s attention for appearing to deliver an order while riding a horse
e4m Staff Feb 23, 2026 7:22 PM
The edition captures the birth of the Indian Republic and is an archival artefact, documenting a defining moment in the nation’s democratic journey
e4m Staff Jan 25, 2026 10:38 AM
Dhindsa is the co-founder and CEO of Blinkit, the quick-commerce company that has transformed India's grocery delivery landscape
e4m Staff Jan 21, 2026 5:15 PM
Goyal will now be the Vice Chairman & Director on the Board, effective upon shareholders’ approval
e4m Staff Jan 21, 2026 4:15 PM
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
Aryendra Khan Jan 20, 2026 8:57 AM
Eternal issued the clarification following media reports suggesting that quick-commerce platforms might drop their 10-minute delivery promises
Vaishnavi Deshpande Jan 14, 2026 1:25 PM
Blinkit has also already changed its marketing slogan from India's 10-min delivery app to India's last-min delivery app
e4m Staff Jan 13, 2026 3:54 PM
In his post, he indicated that the exercise was meant to understand the everyday realities of gig workers, positioning the activity as an on-ground experience
e4m Staff Jan 12, 2026 6:39 PM
Brands are experimenting with text-led, status-style posts and humour-driven formats, tapping everyday digital behaviours and shared experiences to engage audiences
Vaishnavi Deshpande Jan 7, 2026 5:01 PM
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
Pooja Yadav Jan 6, 2026 8:48 AM
Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly subsidises logistics, seller incentives and platform expansion
Shantanu David Dec 19, 2025 8:33 AM
New survey shows rising dependence on quick commerce platforms, increasing order frequency, and shifting consumer behaviour across categories
e4m Staff Nov 27, 2025 12:02 PM
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
Pooja Yadav Oct 29, 2025 9:13 AM
Quick commerce platforms are redefining festive shopping, offering same-day delivery of gold coins, silver utensils, and traditional gift items in partnership with jewellers
Soumya Gawri Oct 18, 2025 8:53 AM
As per industry estimates, Blinkit, Zepto and Swiggy Instamart are collectively generating ₹3,000–3,500 cr in ad revenues; D2C, FMCG brands have upped ad spends from 5 to 15–20% in just a year
Shantanu David Oct 14, 2025 8:49 AM
As Q-comm players eye Tier-2 and Tier-3 cities, marketers say the real challenge may not be demand — but how brands communicate, build trust and measure impact in these markets
Pooja Yadav Oct 13, 2025 8:54 AM
Blinkit collaborated with graffiti artist Mooz Graffiti and Chakliart Advertising Agency to create a vibrant mural on Kolkata’s Sarat Bose Road
e4m Staff Sep 29, 2025 3:59 PM
Blinkit-AI aims to democratise AI usage for individual users and enterprises
e4m Staff Sep 19, 2025 2:41 PM
Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills
Anuja Jain Sep 10, 2025 9:21 AM
The growth in ad rates is fuelled by rising user engagement and proven performance outcomes, say experts
Pooja Yadav Sep 4, 2025 9:05 AM
Readers can now order a reprinted copy of The Hindu’s legendary August 15, 1947, edition – a rare collectible that captures the spirit of India’s first Independence Day
e4m Staff Aug 14, 2025 10:38 AM
The campaign ‘The Circle of Shaq’ showcases the banter between family members
e4m Staff Aug 6, 2025 12:25 PM
July’s standout billboards combined creativity and cultural context, turning everyday streets into scroll-stopping moments
Chehneet Kaur Aug 4, 2025 12:41 PM
In classic PSA (Public Service Announcement) style, Ray calls out performative appreciation of moms on social media instead of thanking them the right way
e4m Staff May 8, 2025 12:50 PM
With data being centralized and not distributed, industry observers note platforms like Swiggy and Zepto are giving rise to ‘mini’ walled gardens with the help of behavioral and transactional data
Shantanu David Apr 9, 2025 9:09 AM
Industry experts seem to concur with the notion that quick commerce platforms might just disrupt the advertising industry with their highly targeted ad solutions
Sunidhi Vijay Mar 13, 2025 2:48 PM
With increasing competition from instant delivery services such as Zepto Café and Blinkit Bistro, the question arises—can the café experience be replicated at home?
Soumya Gawri Mar 11, 2025 12:32 PM
While the corporate entity changes to Eternal Ltd, the Zomato brand and app will continue to operate as usual
Swiggy Dineout, Myntra, and Country Delight also performed well in their respective niches
e4m Staff Jan 28, 2025 6:11 PM
Brands across spectrum jumped at the chance to connect with fans on an emotional level, transforming the event into a vibrant marketing playground
e4m Staff Jan 22, 2025 9:22 AM
The intense quick comm race has been unfolding not only on roads but also on social media platforms where leading players are battling it out for engagement
Shalinee Mishra & Sunidhi Vijay Jan 16, 2025 9:04 AM
Days after Blinkit’s 10-min food delivery app Bistro was launched, CEO Albinder Dhindsa on Friday posted a note saying it will induct more customers into “outside of home” food consumption
Shalinee Mishra Jan 10, 2025 6:32 PM
Some experts believe that the introduction of the 15-minute delivery option may lead to an increase in platform charges across food delivery apps
Shalinee Mishra Jan 8, 2025 7:30 PM
Prior to this, Vipin Kapooria was with Flipkart as Vice President of Business – Finance
e4m Desk Dec 19, 2024 11:46 AM
Bold Care has announced a partnership with Blinkit, aimed at promoting health awareness through a social media campaign
e4m Staff Dec 17, 2024 1:24 PM
Amazon and Flipkart together pocketed Rs 11,600 Cr in FY24 by just selling their ad space. Q-comm players like Blinkit, Zepto & Swiggy Instamart are quickly catching up, say experts
Kanchan Srivastava Dec 4, 2024 9:10 AM
As per reports, the funds will be used for developing dark stores and warehouses
With Diwali and Halloween falling on the same day this year, brands are making an effort to capture the crossover moment in the best possible way
e4m Staff Oct 31, 2024 12:00 PM
Standout campaigns from Swiggy, Blinkit, Zepto, Big Basket, and Flipkart Minutes
Soumya Gawri Oct 31, 2024 9:36 AM
While Blinkit has a collaboration with the Apple retail seller, other players like Big Basket are also joining the fray
e4m Staff Sep 20, 2024 10:49 AM
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
MyGlamm POUT by Karan Johar is the first celebrity makeup brand to be made available on Blinkit
e4m Staff May 13, 2024 6:31 PM
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts
Sohini Ganguly Mar 11, 2024 8:51 AM
There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year
Tanzila Shaikh Feb 13, 2024 8:24 AM
The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24
Sohini Ganguly Feb 8, 2024 7:21 PM
