Eternal’s Q1 FY27 ad spend rises to Rs 945 crore
Blinkit remained the biggest revenue driver as revenue surged 182% year-on-year, while higher investments and operating costs weighed on sequential profitability
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Published: Jul 22, 2026 4:42 PM | 1 min read
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- Eternal Ltd increased its advertising and sales promotion spending to Rs 945 crore in Q1 FY27, focusing on customer acquisition and brand-building for Zomato and Blinkit.
- The company's total expenditure reached Rs 20,314 crore, a 173.2% year-on-year increase, driven by a rise in delivery-related costs to Rs 3,150 crore.
- Revenue from operations surged 182% to Rs 20,211 crore, with Blinkit contributing Rs 15,664 crore and Zomato's food delivery generating Rs 3,100 crore.
- Eternal reported a consolidated net profit of Rs 92 crore, up 268% year-on-year, but down 47% from the previous quarter's profit of Rs 174 crore due to increased investments and operating expenses.
Eternal Ltd sharply ramped up its advertising and sales promotion outlay in the first quarter of FY27, spending Rs 945 crore as the company doubled down on customer acquisition and brand-building initiatives to fuel the expansion of Zomato and Blinkit.
The increased marketing push came alongside a broader rise in operating costs. Delivery-related expenses climbed to Rs 3,150 crore, taking the company's total expenditure to Rs 20,314 crore, a 173.2% year-on-year increase during the April-June quarter.
Even as spending accelerated, Eternal delivered strong top-line growth. Revenue from operations rose 182% to Rs 20,211 crore in Q1 FY27, up from Rs 7,167 crore in the corresponding period last year.
Blinkit remained Eternal's largest business by revenue, contributing Rs 15,664 crore during the quarter. Zomato's food delivery business generated Rs 3,100 crore, while the District going-out platform added Rs 318 crore.
On the bottom line, Eternal posted a consolidated net profit of Rs 92 crore, compared with Rs 26 crore a year earlier, translating into a 268% year-on-year increase. However, earnings were down 47% from the Rs 174 crore reported in the preceding January-March quarter, reflecting the impact of elevated investments and higher operating expenses.
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