Blinkit joins hands with graffiti artist to create festive mural honouring Pujo in Kolkata

Blinkit collaborated with graffiti artist Mooz Graffiti and Chakliart Advertising Agency to create a vibrant mural on Kolkata’s Sarat Bose Road

by e4m Staff
Published: Sep 29, 2025 3:59 PM | 2 min read

Durga Puja in Kolkata isn’t just a festival, it is an emotion that lights up every para, pandal and dhaak beat. This year, to celebrate that spirit, Blinkit, a quick commerce company, has collaborated with renowned graffiti artist Mooz Graffiti and Chakliart Advertising Agency, to create a vibrant mural on Sarat Bose Road, in the heart of Kolkata, as a tribute to Pujo.

Created in less than a week, the mural captures iconic everyday joys that define Kolkata, from trams, yellow taxis and puchka stalls to sindoor khela, dhaak beats and adda with friends. It reflects the everyday magic that defines both the festival and the city.

“Durga Puja is when Kolkata becomes a living, breathing work of art and tradition,” said Rahul Paul, Creative Director, Blinkit. “Placing our mural near some of the city’s most celebrated pandals felt natural. We want to be part of the celebration and help make every moment of Pujo brighter and more convenient, delivering festive essentials in minutes.”

“We are thrilled to partner with Mooz Graffiti to bring this incredible mural to life,” said Chakliart Advertising Agency, who executed this idea. "The artwork is a beautiful representation of Kolkata's spirit and culture, and we're excited to share it with the community.”

Blinkit continues to weave itself into Kolkata’s cultural fabric, delivering puja essentials, festive treats, beauty must-haves and party-ready snacks in minutes, so nothing comes between people and their celebrations.