amitabh-bachchan
loyalty?blur=25

Brands dropping their celeb endorsers and vice versa in the face of a controversy show an abject lack of long term strategic thinking, say experts

Mansi Sharma 18 hours ago

Tobacco?blur=25

The ad industry, however, opines that the authorities should also consider curbing the root cause of the issue, i.e., the manufacture & sales of such products

Mansi Sharma & Kanchan Srivastava Oct 13, 2021 8:29 AM

kamla pasand?blur=25

While Amitabh Bachchan ending his association with Kamla Pasand may set a new precedent in responsible advertising, ASCI has always been clear about keeping celebs away from pan masala ads

exchange4media Staff Oct 12, 2021 12:31 PM

Amitabh Bachchan?blur=25

Bachchan has dissociated himself from the brand after realizing that it falls under surrogate advertising

exchange4media Staff Oct 11, 2021 12:12 PM

Wipro?blur=25

Bachchan has been onborded as the brand ambassador for Wipro's home care and surface hygiene product

exchange4media Staff Oct 9, 2021 8:27 AM

whitehat?blur=25

Dettol Banega Swasth India’s campaign ambassador Amitabh Bachchan engaged with national winners of ‘WhiteHat Jr Swasth Bharat Tech Champs’

exchange4media Staff Oct 5, 2021 5:22 PM

rb?blur=25

The company also aims to transform primary schools in India through its Dettol Hygiene Curriculum program

exchange4media Staff Oct 4, 2021 2:20 PM

Amitabh Bachchan?blur=25

Through Bachchan, the brand aims to educate prospective users about the crypto space

exchange4media Staff Oct 4, 2021 11:40 AM

starcom?blur=25

Sports and entertainment kept the netizens engaged throughout the month, reveals Starcom’s monthly report

exchange4media Staff Sep 4, 2021 8:42 AM

Rhiti?blur=25

The Biggest Bollywood megastar Amitabh Bachchan will be the first one to roll out his NFT collection through BeyondLife.club.

exchange4media Staff Aug 30, 2021 6:38 PM

kbc?blur=25

With new additions to the format, the show will premiere on Aug 23

exchange4media Staff Aug 18, 2021 3:55 PM

Wespun Flooring Campaign?blur=25

The campaign will be running across Facebook and Youtube to connect with customers across the country

exchange4media Staff Jul 25, 2021 2:00 PM

Malkist biscuits campaign?blur=25

The new campaign, featuring the actor, will be launched through television, digital, and on-ground activation ensuring the brand builds consumer connect across India

exchange4media Staff May 17, 2021 4:36 PM

OTT?blur=25

ALTBalaji has de-risked itself by recovering 80% of the cost by selling rights to streaming platforms for the existing slate of ready films

exchange4media Staff Mar 1, 2021 8:21 AM

fixit?blur=25

The actor urges consumers to opt for the correct roof waterproofing technique for a lasting impact

exchange4media Staff Dec 28, 2020 6:48 PM

fixit?blur=25

The ad by Ogilvy & Mather aims at educating consumers about the importance of complete waterproofing in the construction of a new house

exchange4media Staff Dec 22, 2020 4:06 PM

First Cry?blur=25

The brand has allocated Rs 16 crore for advertising in this financial year

Misbaah Mansuri Dec 2, 2020 9:05 AM

IIHB?blur=25

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report

exchange4media Staff Oct 27, 2020 9:15 AM