Big B?blur=25

Action taken after consumers call out Big B & Britannia for promoting Milk Bikis as substitute to milk & wheat for children

Kanchan Srivastava Jan 11, 2023 3:05 PM


The actor will help Nexus provide customers with a ‘Har Din Kuch Naya’ experience, the company said

exchange4media Staff Dec 1, 2022 4:54 PM

Amitabh Bachchan?blur=25

The court has granted the actor interim protection of his personality and celebrity rights

exchange4media Staff Nov 26, 2022 10:54 AM


The campaign encourages consumers to gift “MediBuddy Gold” to their loved ones on Diwali

exchange4media Staff Oct 22, 2022 8:24 AM

amitabh bachchan?blur=25

A look at Mr Bachchan's ad journey and his unflappable brand appeal on his 80th birthday

exchange4media Staff Oct 11, 2022 8:46 AM

World Mental Health Day?blur=25

The video is being promoted through all major media outlets and social media platforms to spread mental health awareness

exchange4media Staff Oct 10, 2022 5:25 PM


Also featuring in the film are Katrina Kaif, Akkineni Nagarjuna, Prabhu Ganesan, and Shiva Rajkumar

exchange4media Staff Oct 10, 2022 12:51 PM


The association is aimed at introducing Gourmet Saudi Dates to India

exchange4media Staff Oct 4, 2022 3:39 PM

‘The Journey of India’?blur=25

The new show weaves a tale of India’s legacy with contributions from a range of esteemed personalities and leaders

exchange4media Staff Sep 21, 2022 1:27 PM


The film has Amitabh Bachchan, Ranbir Kapoor, Alia Bhatt, Mouni Roy and Nagarjuna Akkineni

exchange4media Staff Sep 12, 2022 2:05 PM


The campaign is part of the Ministry of Culture’s ‘Azadi Ka Amritmahotsav’ for the 75th Independence Day and has been welcomed by netizens as well

Mansi Sharma Aug 10, 2022 8:05 AM


The campaign film, conceptualized by Ogilvy, also features Pooja Hegde

exchange4media Staff Jul 16, 2022 8:15 AM


VKC Group MD shares about their GoodSpot campaign, why they chose Amitabh Bachchan as their brand ambassador, insight behind the launch of Debongo - sporty fashion, and more

Simran Sabherwal May 23, 2022 9:10 AM