The campaign is part of the Ministry of Culture’s ‘Azadi Ka Amritmahotsav’ for the 75th Independence Day and has been welcomed by netizens as well

Mansi Sharma Aug 10, 2022 8:05 AM


The campaign film, conceptualized by Ogilvy, also features Pooja Hegde

exchange4media Staff Jul 16, 2022 8:15 AM


VKC Group MD shares about their GoodSpot campaign, why they chose Amitabh Bachchan as their brand ambassador, insight behind the launch of Debongo - sporty fashion, and more

Simran Sabherwal May 23, 2022 9:10 AM

Amitabh Bachchan?blur=25

The #LabsFromHome campaign motivates people to inculcate the habit of preventive health check-up with at-home body test services

exchange4media Staff May 12, 2022 3:13 PM


The ‘Taiyaar Hokar Aaiye’ campaign delivers a simple yet strong message

exchange4media Staff Mar 26, 2022 9:02 AM


The Aam Panna drink campaign has been conceptualized by McCann World Group

exchange4media Staff Mar 25, 2022 11:31 AM


ASCI has constituted a panel of experts that will review ad scripts & advise endorsers if the claims being made by brands are misleading or not

Kanchan Srivastava Mar 9, 2022 12:39 PM

Amitabh Bachchan?blur=25

Bachchan will be seen emphasizing the importance of life-long learning for progressive career growth

exchange4media Staff Feb 28, 2022 4:03 PM

Maaza Campaign?blur=25

The campaign, directed by filmmaker Shoojit Sircar, will be amplified across TV, digital, and radio with a 360-degree approach

exchange4media Staff Feb 12, 2022 8:28 AM


Leveraging the veteran actor's popularity, MediBuddy further aims to amplify its reach in every nook and corner of the country

exchange4media Staff Feb 8, 2022 4:20 PM


Amitabh Bachchan has joined Howzat Legends League Cricket as its Ambassador

exchange4media Staff Feb 8, 2022 1:24 PM

Amitabh Bachchan?blur=25

The integrated campaign will be seen across television, print, outdoor, internet and point of sale, besides other mediums

exchange4media Staff Feb 4, 2022 12:45 PM


The iconic bikes have been relaunched by Mahindra’s Classic Legends and the inaugural campaign has been conceptualised by Lintas Live

Mansi Sharma Jan 18, 2022 8:51 AM

Expo 2020 Dubai?blur=25

Expo 2020, which will run until 31 March 2022, invites visitors from all over the globe to join the making of a new world

exchange4media Staff Jan 4, 2022 2:51 PM


Industry experts opined that factors like blockchain, a surge of retail investors & the increasing popularity of cryptocurrency are making people join the NFT bandwagon

Kanchan Srivastava Dec 21, 2021 9:06 AM


Brands dropping their celeb endorsers and vice versa in the face of a controversy show an abject lack of long term strategic thinking, say experts

Mansi Sharma Oct 19, 2021 8:48 AM