The studio will bring alive the story of one of the celebrated songwriters for his centenary year in 2021

exchange4media Staff Feb 19, 2020 4:45 PM

 Celebrating the power of storytelling in its most authentic form, the audio medium, Audible Suno takes listeners on a journey across formats and genres they most relate to and enjoy

exchange4media Staff Jan 28, 2020 5:11 PM

Audible Suno offers over 60 original series in Hindi and English, featuring Amitabh Bachchan, Katrina Kaif, Karan Johar, Anil Kapoor, Farhan Akhtar, Tabu, Vir Das, Vicky Kaushal and many other stars

exchange4media Staff Dec 13, 2019 11:18 AM

As STEP stands for Student Talent Enhancement Program, it provides scholarships for students ranging from Rs 10,000 to Rs 1 crore. The scholarship pool is at a humongous Rs 50 crore

exchange4media Staff Dec 2, 2019 6:32 PM

The ‘Desh ki Andekhi Taqat’ campaign by Crayons Advertising, featuring Bachchan, will have a pan-India release on all mediums

exchange4media Staff Nov 16, 2019 8:45 AM

The mobile-led interactive campaign for Big Billion Days reached almost 5 million users with a 2% click-through rate

exchange4media Staff Nov 5, 2019 12:09 PM

The film has been created by Kolkata based advertising agency, Shreyansh Innovations

exchange4media Staff Oct 29, 2019 8:30 AM

Amitabh Bachchan has over 15 brands from 12 categories in his kitty, including Dr Fixit, Cadbury, Navratna Oil, Gujarat Tourism, Dabur, Kalyan Jewellers, ICICI Prudential Life, Tanishq & Pepsi

exchange4media Staff Oct 11, 2019 8:33 AM

Conceptualised by 3 Brothers & Fils, the campaign ‘Amitji Loves Bikaji’ focuses on making the brand the preferred snacking choice for today’s generation

exchange4media Staff Oct 3, 2019 12:34 PM

Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festive season and brand campaign with Katrina Kaif & Amitabh Bachchan

Tasmayee Laha Roy Oct 1, 2019 8:25 AM

The campaign has been created by Dentsu Network Advertising Private Limited

exchange4media Staff Sep 30, 2019 5:04 PM

The campaign by Lowe Lintas includes over 100 TVCs, 3 million digital assets and collaborations with digital platforms

exchange4media Staff Sep 21, 2019 8:11 AM

The brand's new campaign, featuring the legend, has been conceptualised by Leo Burnett and will run across television, print, digital platforms and OOH

exchange4media Staff Sep 19, 2019 1:59 PM

The nationwide water conservation campaign will get India to save and conserve water by creating awareness on how to bring about change

exchange4media Staff Aug 28, 2019 3:40 PM

Industry experts believe NTO will not have any effect on KBC’s viewership

Moumita Bhattacharjee Aug 19, 2019 9:08 AM

Chauhan, Director, GBTL, Grado, talks about the two-year-old brand, it's association with Amitabh Bachchan, partnerships and the way ahead

Priyaankaa Mathur Jun 17, 2019 9:01 AM

The campaign is funded by The Fred Hollows Foundation and in part by Essilor Vision Foundation, and is working in partnership with Sightsavers India and Vision2020 India, among others

exchange4media Staff Jun 14, 2019 7:27 PM

We bring you a roundup of the news making headlines this past week

exchange4media Staff May 25, 2019 9:57 AM

The smartphone brand has cleverly designed its marketing strategy and restrained from spending big on advertising, thus passing on the cost benefits to customers, say experts

Dolly Mahayan May 23, 2019 9:30 AM

TRA’s Most Trusted Personalities - 2019 report says while Deepika Padukone is the Most Trusted Female Actor, Virat Kohli is the Most Trusted Sports Personality 

exchange4media Staff May 20, 2019 11:12 AM