The integrated campaign is a series of different TVCs which will be rolled out on digital platforms as well as across traditional media

exchange4media Staff May 16, 2020 8:06 AM

The social media network brought on board stars from around the world for its ‘I For India' concert, raising over Rs 4 crore for frontline workers and those impacted by the COVID-19 pandemic

exchange4media Staff May 4, 2020 5:57 PM

For the first time, the selection process of KBC will be conducted digitally, through SonyLIV

exchange4media Staff May 4, 2020 3:47 PM

'Har Subah Amitabh Ke Saath’ starts on 24th April at 9 AM on Zee Cinema

exchange4media Staff Apr 24, 2020 7:40 PM

The director of the film FAMILY & founder of Corcoise Films, Prasoon Pandey explains the rationale behind the piece, the concerted efforts behind it and how it took them only 6 days to pull it off

Sonam Saini Apr 8, 2020 8:34 AM

The short film - FAMILY – has been conceptualised and virtually directed by Prasoon Pandey, and stars other actors like Rajnikanth, Ranbir Kapoor, Priyanka Chopra and Alia Bhatt

exchange4media Staff Apr 6, 2020 12:22 PM

The video was put up on YouTube on Tuesday by PIB already has an overwhelming response

exchange4media Staff Mar 17, 2020 3:12 PM

IDFC FIRST Bank was founded as a new entity by the merger of IDFC Bank and Capital First

exchange4media Staff Mar 11, 2020 6:14 PM

The studio will bring alive the story of one of the celebrated songwriters for his centenary year in 2021

exchange4media Staff Feb 19, 2020 4:45 PM

 Celebrating the power of storytelling in its most authentic form, the audio medium, Audible Suno takes listeners on a journey across formats and genres they most relate to and enjoy

exchange4media Staff Jan 28, 2020 5:11 PM

Audible Suno offers over 60 original series in Hindi and English, featuring Amitabh Bachchan, Katrina Kaif, Karan Johar, Anil Kapoor, Farhan Akhtar, Tabu, Vir Das, Vicky Kaushal and many other stars

exchange4media Staff Dec 13, 2019 11:18 AM

As STEP stands for Student Talent Enhancement Program, it provides scholarships for students ranging from Rs 10,000 to Rs 1 crore. The scholarship pool is at a humongous Rs 50 crore

exchange4media Staff Dec 2, 2019 6:32 PM

The ‘Desh ki Andekhi Taqat’ campaign by Crayons Advertising, featuring Bachchan, will have a pan-India release on all mediums

exchange4media Staff Nov 16, 2019 8:45 AM

The mobile-led interactive campaign for Big Billion Days reached almost 5 million users with a 2% click-through rate

exchange4media Staff Nov 5, 2019 12:09 PM

The film has been created by Kolkata based advertising agency, Shreyansh Innovations

exchange4media Staff Oct 29, 2019 8:30 AM

Amitabh Bachchan has over 15 brands from 12 categories in his kitty, including Dr Fixit, Cadbury, Navratna Oil, Gujarat Tourism, Dabur, Kalyan Jewellers, ICICI Prudential Life, Tanishq & Pepsi

exchange4media Staff Oct 11, 2019 8:33 AM

Conceptualised by 3 Brothers & Fils, the campaign ‘Amitji Loves Bikaji’ focuses on making the brand the preferred snacking choice for today’s generation

exchange4media Staff Oct 3, 2019 12:34 PM

Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festive season and brand campaign with Katrina Kaif & Amitabh Bachchan

Tasmayee Laha Roy Oct 1, 2019 8:25 AM

The campaign has been created by Dentsu Network Advertising Private Limited

exchange4media Staff Sep 30, 2019 5:04 PM

The campaign by Lowe Lintas includes over 100 TVCs, 3 million digital assets and collaborations with digital platforms

exchange4media Staff Sep 21, 2019 8:11 AM