Amitabh Bachchan has over 15 brands from 12 categories in his kitty, including Dr Fixit, Cadbury, Navratna Oil, Gujarat Tourism, Dabur, Kalyan Jewellers, ICICI Prudential Life, Tanishq & Pepsi

exchange4media Staff Oct 11, 2019 8:33 AM

Conceptualised by 3 Brothers & Fils, the campaign ‘Amitji Loves Bikaji’ focuses on making the brand the preferred snacking choice for today’s generation

exchange4media Staff Oct 3, 2019 12:34 PM

Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, tells us about betting big on digital, expectations from the festive season and brand campaign with Katrina Kaif & Amitabh Bachchan

Tasmayee Laha Roy Oct 1, 2019 8:25 AM

The campaign has been created by Dentsu Network Advertising Private Limited

exchange4media Staff Sep 30, 2019 5:04 PM

The campaign by Lowe Lintas includes over 100 TVCs, 3 million digital assets and collaborations with digital platforms

exchange4media Staff Sep 21, 2019 8:11 AM

The brand's new campaign, featuring the legend, has been conceptualised by Leo Burnett and will run across television, print, digital platforms and OOH

exchange4media Staff Sep 19, 2019 1:59 PM

The nationwide water conservation campaign will get India to save and conserve water by creating awareness on how to bring about change

exchange4media Staff Aug 28, 2019 3:40 PM

Industry experts believe NTO will not have any effect on KBC’s viewership

Moumita Bhattacharjee Aug 19, 2019 9:08 AM

Chauhan, Director, GBTL, Grado, talks about the two-year-old brand, it's association with Amitabh Bachchan, partnerships and the way ahead

Priyaankaa Mathur Jun 17, 2019 9:01 AM

The campaign is funded by The Fred Hollows Foundation and in part by Essilor Vision Foundation, and is working in partnership with Sightsavers India and Vision2020 India, among others

exchange4media Staff Jun 14, 2019 7:27 PM

We bring you a roundup of the news making headlines this past week

exchange4media Staff May 25, 2019 9:57 AM

The smartphone brand has cleverly designed its marketing strategy and restrained from spending big on advertising, thus passing on the cost benefits to customers, say experts

Dolly Mahayan May 23, 2019 9:30 AM

TRA’s Most Trusted Personalities - 2019 report says while Deepika Padukone is the Most Trusted Female Actor, Virat Kohli is the Most Trusted Sports Personality 

exchange4media Staff May 20, 2019 11:12 AM

Celebrities such as Deepika Padukone, Priyanka Chopra, Suniel Shetty are no longer just endorsing products or brands, they’re getting into the business, making angel investments or taking sweat equity

Anjali Thakur May 17, 2019 9:11 AM

The campaign constitutes of three films featuring Amitabh Bachchan and an aquatic creature symbolizing embarrassments that customers face when they adopt shortcuts while building house

exchange4media Staff Apr 1, 2019 1:25 PM

Punit Goenka, President, IAA India opened the first session of the convention followed by Srinivasan Swamy, Chairman & World President of IAA Global introducing the theme ‘Brand Dharma’

exchange4media Staff Feb 20, 2019 7:53 PM

Has been in talks with Rajasthan Royals, Chennai Super Kings: Reports

exchange4media Staff Jan 23, 2019 12:19 PM

Zee Café’s new show involves celebs like Ranveer Singh, Alia Bhatt, Katrina Kaif, Aamir Khan, Amitabh Bachchan, Karan Johar, Rajkumar Rao among others along with their BFFs revealing many secrets

exchange4media Staff Jan 13, 2019 4:08 PM

Year 2019 will be a crucial year for Red Chillies Entertainment as its movie Badla, starring Amitabh Bachchan, is slated to release this year

exchange4media Staff Jan 8, 2019 3:30 PM

Players expect 50-100% increase in revenues during the festival period

Misbaah Mansuri Nov 9, 2018 8:05 AM