amitabh-bachchan
Brands dropping their celeb endorsers and vice versa in the face of a controversy show an abject lack of long term strategic thinking, say experts
The ad industry, however, opines that the authorities should also consider curbing the root cause of the issue, i.e., the manufacture & sales of such products
Mansi Sharma & Kanchan Srivastava Oct 13, 2021 8:29 AM
While Amitabh Bachchan ending his association with Kamla Pasand may set a new precedent in responsible advertising, ASCI has always been clear about keeping celebs away from pan masala ads
exchange4media Staff Oct 12, 2021 12:31 PM
Bachchan has dissociated himself from the brand after realizing that it falls under surrogate advertising
exchange4media Staff Oct 11, 2021 12:12 PM
Bachchan has been onborded as the brand ambassador for Wipro's home care and surface hygiene product
exchange4media Staff Oct 9, 2021 8:27 AM
Dettol Banega Swasth India’s campaign ambassador Amitabh Bachchan engaged with national winners of ‘WhiteHat Jr Swasth Bharat Tech Champs’
exchange4media Staff Oct 5, 2021 5:22 PM
The company also aims to transform primary schools in India through its Dettol Hygiene Curriculum program
exchange4media Staff Oct 4, 2021 2:20 PM
Through Bachchan, the brand aims to educate prospective users about the crypto space
exchange4media Staff Oct 4, 2021 11:40 AM
Sports and entertainment kept the netizens engaged throughout the month, reveals Starcom’s monthly report
exchange4media Staff Sep 4, 2021 8:42 AM
The Biggest Bollywood megastar Amitabh Bachchan will be the first one to roll out his NFT collection through BeyondLife.club.
exchange4media Staff Aug 30, 2021 6:38 PM
With new additions to the format, the show will premiere on Aug 23
exchange4media Staff Aug 18, 2021 3:55 PM
The campaign will be running across Facebook and Youtube to connect with customers across the country
exchange4media Staff Jul 25, 2021 2:00 PM
The new campaign, featuring the actor, will be launched through television, digital, and on-ground activation ensuring the brand builds consumer connect across India
exchange4media Staff May 17, 2021 4:36 PM
ALTBalaji has de-risked itself by recovering 80% of the cost by selling rights to streaming platforms for the existing slate of ready films
exchange4media Staff Mar 1, 2021 8:21 AM
The actor urges consumers to opt for the correct roof waterproofing technique for a lasting impact
exchange4media Staff Dec 28, 2020 6:48 PM
The ad by Ogilvy & Mather aims at educating consumers about the importance of complete waterproofing in the construction of a new house
exchange4media Staff Dec 22, 2020 4:06 PM
The brand has allocated Rs 16 crore for advertising in this financial year
Misbaah Mansuri Dec 2, 2020 9:05 AM
MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report
exchange4media Staff Oct 27, 2020 9:15 AM
The actor will be seen in different digital campaigns for the brand
exchange4media Staff Oct 14, 2020 2:24 PM
