Chauhan, Director, GBTL, Grado, talks about the two-year-old brand, it's association with Amitabh Bachchan, partnerships and the way ahead

Priyaankaa Mathur 1 week ago

The campaign is funded by The Fred Hollows Foundation and in part by Essilor Vision Foundation, and is working in partnership with Sightsavers India and Vision2020 India, among others

exchange4media Staff 1 week ago

We bring you a roundup of the news making headlines this past week

exchange4media Staff 25-May-2019

The smartphone brand has cleverly designed its marketing strategy and restrained from spending big on advertising, thus passing on the cost benefits to customers, say experts

Dolly Mahayan 23-May-2019

TRA’s Most Trusted Personalities - 2019 report says while Deepika Padukone is the Most Trusted Female Actor, Virat Kohli is the Most Trusted Sports Personality 

exchange4media Staff 20-May-2019

Celebrities such as Deepika Padukone, Priyanka Chopra, Suniel Shetty are no longer just endorsing products or brands, they’re getting into the business, making angel investments or taking sweat equity

Anjali Thakur 17-May-2019

The campaign constitutes of three films featuring Amitabh Bachchan and an aquatic creature symbolizing embarrassments that customers face when they adopt shortcuts while building house

exchange4media Staff 01-April-2019

Punit Goenka, President, IAA India opened the first session of the convention followed by Srinivasan Swamy, Chairman & World President of IAA Global introducing the theme ‘Brand Dharma’

exchange4media Staff 20-February-2019

Has been in talks with Rajasthan Royals, Chennai Super Kings: Reports

exchange4media Staff 23-January-2019

Zee Café’s new show involves celebs like Ranveer Singh, Alia Bhatt, Katrina Kaif, Aamir Khan, Amitabh Bachchan, Karan Johar, Rajkumar Rao among others along with their BFFs revealing many secrets

exchange4media Staff 13-January-2019

Year 2019 will be a crucial year for Red Chillies Entertainment as its movie Badla, starring Amitabh Bachchan, is slated to release this year

exchange4media Staff 08-January-2019

Players expect 50-100% increase in revenues during the festival period

Misbaah Mansuri 09-November-2018

Netizens are all-praises as users can drive along with Khan’s character from the movie, Thugs of Hindostan, when navigating Google Maps

exchange4media Staff 05-November-2018

The campaign highlights unique features of the innovative LED lights introduced by SYSKA in the Indian market during the festive season

exchange4media Staff 04-November-2018

Deepika Sabharwal Tewari, Associate Vice President, Marketing, Jewellery Division, Titan Company Limited, speaks about how Tanishq is trying to own the festival of Diwali

Misbaah Mansuri 30-October-2018

Flipkart to deliver over 3 million personalised digital ads over the course of the three week campaign that began last week

Venkata Susmita Biswas 08-October-2018

Its contest activiation “Grado Dekho, Big B Se Milo", gives consumers a chance to meet legendary actor, Amitabh Bachchan

exchange4media Staff 20-September-2018

The show will go on- air from 3 September at 9pm from Monday- Friday.

Sonam Saini 29-August-2018

Tiwari who has been associated with the campaign from the beginning, spoke about the overarching thought behind the campaign, working with the brand over years and more

Misbaah Mansuri 27-July-2018

The campaign has been conceptualized and written by Nitesh Tiwari and Nikhil Mehrotra

exchange4media Staff 23-July-2018