amitabh-bachchan
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
e4m Desk Jul 13, 2026 10:57 AM
'Poora India Watchega', a nationwide campaign for the FIFA World Cup 2026, is developed by agency Talented and mktgstack
Aryendra Khan Jun 16, 2026 5:04 PM
Abhinav Iyer, Senior General Manager- Marketing & Strategy, The Muthoot Group, shares with e4m the idea behind the ‘Sunheri Soch’ campaign, what Amitabh Bachchan lends to the initiative, and more
Chehneet Kaur Mar 16, 2026 9:11 AM
The campaign has been conceptualised by acclaimed poet and screenwriter Prasoon Joshi
e4m Staff Jan 31, 2026 7:52 AM
As India celebrates its 77th Republic Day, we revisit a public service announcement that remains as powerful today as it was 23 years ago
Aryendra Khan Jan 26, 2026 8:27 AM
Campa Sure is launched with a mission to democratise safe drinking water
The newly launched advertising film captures this thought by linking gold to dreams, progress, and financial confidence.
e4m Staff Dec 15, 2025 5:21 PM
Amitabh Bachchan, who frequently co-starred with Dharmendra in the 1970s and 80s, paid a heartfelt tribute on his blog after the actor’s passing on November 24
e4m Staff Nov 25, 2025 3:15 PM
Their attendance was a poignant reminder of Pandey’s influence and the personal connections he nurtured over decades
e4m Staff Oct 25, 2025 11:32 AM
In a world where AI can mimic anyone, the ad industry must balance innovation with integrity – redefining what’s fair, ethical, and original in brand storytelling
Soumya Gawri Oct 17, 2025 9:11 AM
How India’s eternal leading man, Amitabh Bachchan, turned every endorsement into a masterclass in trust
Soumya Gawri Oct 11, 2025 1:14 PM
With FMCG brands pulling back, the industry is betting on a few high-impact shows to drive revenue — but is it enough to save the season?
Tasmayee Laha Roy and Aditi Gupta Sep 23, 2025 9:01 AM
Seventeen seasons on, KBC continues to command advertiser premiums and steady margins—raising the question of whether it’s pricing power, star appeal, or legacy trust that keeps the format afloat
Aditi Gupta Sep 9, 2025 9:29 AM
The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign, developed by Leo Burnett
Aryendra Khan Sep 4, 2025 8:23 AM
While Maruti Suzuki and Aditya Birla Group are Co-Presenting Sponsors, the State Bank of India joins as Banking Partner, and Reserve Bank of India as Special Sponsor
e4m Staff Aug 11, 2025 10:36 AM
From Big B comparing rice varieties to Shubman Gill time-travelling in sunglasses and Mumtaz vlogging, this week’s ads are a mix of emotion and disruption
Soumya Gawri Jul 12, 2025 8:12 AM
Dasgupta recounted the pivotal moment while commenting on a post shared by Sameer Nair, celebrating the silver anniversary of the iconic quiz show
With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food
e4m Staff Jun 20, 2025 4:17 PM
Speaking at the inaugural edition of WAVES 2025, Ambani laid out a four-part strategy to take Indian entertainment global
With Amitabh Bachchan Narrating the Ram Katha, the celebrations will feature Aartis, Rituals from Sacred Sites, and Musical Tributes by renowned artists honoring Lord Ram’s legacy~
Harsha Bhogle and Anil Kapoor were also in the list according to IIHB's survey
e4m Staff Mar 10, 2025 10:49 AM
This campaign goes with a jingle, "Water Proofing Ka Baap", sung by Amitabh Bachchan himself
The brand has executed a campaign with 25-30 top celebrities and influencers like Amitabh Bachchan, Rajeev Masand and Karan Johar for outdoor advertising activities
e4m Staff Feb 21, 2025 12:56 PM
The campaign was conceptualised by Prasoon Joshi of McCann Worldgroup upon the request of Union Minister for Road Transport and Highways Nitin Gadkari
The campaign aims to bring attention to the essential role of Vitamin B in nerve health management
The two-film campaign will continue throughout the fourth quarter of FY25 across platforms
With this partnership, KRBL aims to explore innovative campaigns that resonate deeply with consumers across age groups
e4m Staff Jan 27, 2025 11:09 AM
Saibal Biswas, SVP-Head of Marketing, PR, and Partnership, MediBuddy, talks about marketing in healthcare space, how the brand uses influencers & why Amitabh Bachchan is the perfect ambassador
Simran Sabherwal Dec 30, 2024 11:50 AM
The AI-powered Holographic Extended Reality (HXR) device comes armed with touch capability that allows customers to engage with the digital avatar in real time
NATIVE CONTENT Dec 24, 2024 5:57 PM
This initiative integrates advanced AI, Holographic Extended Reality (HXR), and interactive agentic systems
e4m Staff Dec 10, 2024 2:19 PM
Neha Rao, Vice President – Marketing, Bikaji shares how the company is leveraging gratification to engage consumers, capitalizing on Amitabh Bachchan's presence and more
Simran Sabherwal Oct 31, 2024 8:21 AM
Abhinav Iyer, Senior GM – Marketing and Strategy at Muthoot Finance, discusses the company’s new campaign, customer trust, offerings beyond gold and more
Ruhail Amin Oct 28, 2024 12:24 PM
As the iconic actor turns 82 today, we take a trip down his journey in the advertising world
Soumya Gawri Oct 11, 2024 9:28 AM
Industry observers share that while KBC remains a high-impact show with Amitabh Bachchan's strong mass appeal, some advertisers may wait for more data before getting on board
Sonam Saini Sep 13, 2024 8:48 AM
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform
Sonam Saini Aug 20, 2024 8:51 AM
According to the company, the resort is part of the group's commitment towards the 3 Cs: Community, Collaboration, and Conservation
e4m Staff Mar 13, 2024 5:01 PM
Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more
Shantanu David Mar 4, 2024 8:56 AM
Samsonite has roped in six celebs, including Amitabh Bachchan, Milind Soman and Yuvraj Singh for the campaign
e4m Staff Jan 24, 2024 2:20 PM
The veteran actor has also bought a land parcel in the project named The Sarayu
e4m Staff Jan 23, 2024 9:44 AM
Shah Rukh Khan and Amitabh Bachchan are promoting Everest Pav Bhaji Masala
e4m Staff Dec 21, 2023 7:31 PM
The film has Amitabh Bachchan, Jaya Bachchan and Katrina Kaif among other stars
e4m Staff Oct 31, 2023 6:41 PM
From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands
e4m Staff Oct 11, 2023 7:27 AM
As per ASCI, the case has been referred to the Central Consumer Protection Authority
Tanzila Shaikh Oct 4, 2023 2:27 PM