Oliver Kaye joins Boldfit as Chief Operating Officer
He has held senior roles with globally recognised names including Marks & Spencer, Tesco, Selfridges and others
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Published: Sep 3, 2026 12:52 PM | 2 min read
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- Boldfit has appointed Oliver Kaye as its new Chief Operating Officer, bringing over 25 years of international retail and consumer leadership experience.
- Kaye has held senior positions at notable companies such as Marks & Spencer, Tesco, and Selfridges, and has significant experience in the Indian market, including launching Calvin Klein and developing Gap India.
- Founder Pallav Bihani expressed enthusiasm about Kaye's appointment, highlighting his expertise as crucial for Boldfit's growth and expansion in the fitness and active lifestyle sector.
- Kaye emphasized the potential for growth in India's fitness market and his commitment to scaling Boldfit across various categories and regions.
Boldfit, a fitness and active lifestyle brand, announced the appointment of Oliver Kaye as its Chief Operating Officer.
Oliver brings over 25 years of international retail and consumer leadership across the UK, Europe and India. He has held senior roles with globally recognised names including Marks & Spencer, Tesco, Selfridges and others. In India, he has led the launch of Calvin Klein in India, built Gap India and played a critical role in growing Lenskart's retail business through its hyper-growth phase, according to a press release.
Pallav Bihani, Founder, Boldfit, said, ”Oliver joining Boldfit marks an exciting new phase of our growth. His deep experience in building and scaling leading consumer businesses will be invaluable as we expand our categories and presence. We’re excited to have him join us as we build Boldfit into one of India’s Largest sports & fitness brand”
Oliver Kaye, Chief Operating Officer, Boldfit,”What drew me to Boldfit wasn't just the impressive numbers and growth. It was the size of the opportunity still ahead. India's fitness and active lifestyle category is still being defined, and Boldfit has the brand equity, the founder conviction and the consumer trust to lead that definition. My role here is to help translate that into a business built for real scale, across categories, channels and geographies, and I'm looking forward to being part of that next chapter."
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