Fiama launches new hand-wash range with brand ambassador Sara Ali Khan

The products have been developed through extensive research and mood mapping consumer studies

e4m by exchange4media Staff
Published: Aug 27, 2019 5:37 PM  | 1 min read
Sara Ali Khan

Fragrance can affect and change your mood. This has been at the core of design and technology for Fiama’s portfolio of personal wash and its philosophy of mood upliftment and positivity. In line with the brand philosophy, Fiama has launced Fiama Handwashes.

The fragrances in Fiama hand washes have been developed through extensive research and mood mapping consumer studies. This includes indirect and direct mood scaling techniques and mapping of brain wave patterns through electroencephalogram.

With innovation at the forefront, the handwash range breaks the category clutter and introduces mood elevation with hand-washes which is beyond the basic germ kill.

Fiama Handwashes are designed not only to keep the hands soft, but also contain fragrances that are proven to uplifts moods. The range – Happy, Fresh and Relax offer variants with fragrances that evoke these emotions.

Brand Ambassador Sara Ali Khan in a vibrant and colourful canvas communicates the mood fragrances mapped handwashes in a film that announces the launch.

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