Dabur unveils digital campaign for Pudin Hara

The 'Pudin Hara Banke' song is sung by famous band Faridkot and the film has already garnered more than 6 million views

e4m by exchange4media Staff
Updated: Aug 27, 2019 4:29 PM


Dabur Pudin Hara

India’s largest Science-based Ayurveda company Dabur has recently launched a digital film / musical video titled Pudin Hara Banke, for its Pudin Hara brand. The film is live on Youtube & Social Media. The lyrics of Pudin Hara Song is based on the adage that a way to a man’s heart is through the stomach and the video showcases the love story of a boy & girl, who meets at Nauchandi Mela at Meerut.

The song is sung by the famous band – Faridkot. The film has already garnered more than 6 million views. The digital film looks desi by design, and the love story is set up in a hyper-local setting, in one of its own kind unique regional summer mela. The cast, costume, and settings are aligned as per the expectations from setting like Nauchandi mela in Meerut. The video has actually been shot at Nauchandi Mela in Meerut.

It also highlights 'largest Glass Bottle of Dabur Pudin Hara', actual replica containing over 400 litres of Pudin Hara liquid, which was erected at Nauchandi Mela grounds in Meerut.

The objective of Pudin Hara’s digital campaign is to reach out to youth, who appreciates watching real, relatable and emotional stories woven around brands. It also aims to build relevance with youth and showcase the role of Pudin Hara in their daily lifestyle, which is heavily infested with junk & unhealthy food.

Ajay Sigh Parihar, Head, Marketing (OTC), says, “India is a food-loving country and both ‘food’ coupled with the ‘hot summers’ can result in stomach problems. Pudin Hara is an age-old remedy for issues related to the stomach which not only cures stomach related issues but also gives coolness to stomach”.

He adds, “In a relationship, going out and having food with your loved one is an integral part of the enjoyment and the digital film portrays a situation like that Pudin Hara is perceived preventive and curative against stomach related issues in hot summer months. Pudin Hara cools down the stomach and provides feeling effective cooling relief.”

The Pudin Hara Love Song

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