Moving Walls acquires digital signage platform Quad42
Moving Walls operates Moving Audiences, an artificial intelligence-powered platform that automates OOH media operations
Moving Walls, a Singapore-headquartered advertising technology provider has reached an agreement to acquire Quad42 Media, a digital signage management platform in India.
The addition of Quad42’s presence in retail and place-based environments is aimed at creating the next wave of programmable digital signage.
Moving Walls operates Moving Audiences, an artificial intelligence-powered platform that automates OOH media planning, buying, and measurement on more than 20,000 digital billboards across Asia.
Quad42 Media has been supplying cloud-based digital signage software solutions to more than 75 retail chains and other commercial establishments with over 500 screens connected to the platform today.
Srikanth Ramachandran, Founder and Group CEO of Moving Walls says, “Once digital screens are connected and programmable, besides being able to push contextual communication based on the viewer, they can be opened up to advertising demand systems. Quad42’s digital signage solution is built for commercial environments and is able to deliver context-based messages. Besides welcoming the entire Quad42 team of digital signage experts to the Moving Walls family, this acquisition fast-tracks our efforts in the programmable signage vertical.”
Meanwhile, Ezhil Arasan Babaraj, CEO of Quad42, said: “Our platform compliments Moving Walls’ efforts in the OOH media space. Digital signage is already the norm of communication in physical spaces. The next transformation will be more about the capabilities of delivering the right communication at the right time whether it is an advertisement or an internal announcement,” he said.
The Quad42 digital signage solution will become part of the Moving Audiences technology stack, which has been deployed for leading media agencies, brands, and screen owners across India, Indonesia, Malaysia, Singapore, Philippines, and the USA.
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