OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach

Noel Dsouza Mar 1, 2021 8:30 AM

The key appointments have been made to drive Indonesian, Indian, and emerging markets

exchange4media Staff Feb 8, 2021 12:23 PM

Former Director & CEO of Ecosys OOH, Banerjee will start his stint with Moving Walls on February 1

exchange4media Staff Jan 29, 2021 3:46 PM

Arora had quit from his post as Co-CEO of Kinetic India in September last year

exchange4media Staff Jan 7, 2021 9:14 AM

Location Media Xchange, the supply-focussed arm of Moving Walls, is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India

exchange4media Staff Nov 30, 2020 11:27 AM

DOOH experts share how digital inventories will entice more clients to invest in transit media and make the medium more ROI-driven

Noel Dsouza Oct 28, 2020 8:23 AM

Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner

Noel Dsouza Oct 8, 2020 9:10 AM

The group intends to accelerate the adoption of real-time audience measurement in OOH with the move

exchange4media Staff Sep 25, 2020 2:18 PM

OOH industry leaders share how they plan to bring back brands to malls

Noel Dsouza Aug 5, 2020 8:47 AM

Sriram is an advertising and media veteran with over 30 years in the industry across Asia

exchange4media Staff Aug 3, 2020 10:42 AM

Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent

Noel Dsouza Jul 24, 2020 8:54 AM

Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world

Noel Dsouza Jul 16, 2020 8:43 AM

The partnership is meant to accelerate the adoption of automated & audience-driven OOH and place-based advertising

exchange4media Staff Jul 15, 2020 11:12 AM

In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts

Noel Dsouza Jul 6, 2020 8:34 AM

While Sharma moves from JCDecaux India, Varman was earlier with Phar Partnerships

exchange4media Staff Jun 9, 2020 1:45 PM

Moving Walls will now be able to tap into Quadrants GDPR-compliant methodology of data tracking across multiple markets

exchange4media Staff Jun 5, 2020 1:26 PM

Mobile advertising capabilities will now become part of Moving Walls’ OOH planning platform and Location Media Xchange

exchange4media Staff Jun 2, 2020 12:08 PM

OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order

Noel Dsouza May 18, 2020 8:43 AM

The awarded patent is for a system of multiple sensors, which are dispersed in a particular geographical location where a media site is located

exchange4media Staff May 15, 2020 12:08 PM

The campaign is aimed at honouring healthcare workers, the armed forces, police, drivers, delivery personnel, essential service personnel, and more who have made tremendous sacrifices

exchange4media Staff Apr 21, 2020 12:00 AM