Moving Walls Group acquires OOH software provider Adarth
Through this acquisition, Adarth’s clients will now gain access to Moving Walls’ full-stack OOH automation platform
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Published: Jan 21, 2026 1:48 PM | 1 min read
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Moving Walls Group has announced the acquisition of Adarth as part of its push to strengthen its presence in the high-growth Indian media market.
Through this acquisition, Adarth’s clients will now gain access to Moving Walls’ full-stack OOH automation platform, offering advanced capabilities in planning, measurement, and programmatic activation.
“India is one of the world’s fastest-growing OOH markets, but it remains highly fragmented. Adarth has demonstrated an incredible ability to digitize workflows for local media owners and bridge this fragmentation with purpose-built tools,” said Srikanth Ramachandran, Founder and Group CEO of Moving Walls. “We are excited to welcome the Adarth team and their clients to our platform and ecosystem.”
“Joining Moving Walls allows us to unlock greater value for our clients while contributing to a larger global vision for the OOH ecosystem,” said Ms Priyashaa Naayan and Mr Paras Prakash, Co-founders of Adarth. “We are especially excited about bringing measurement, programmatic access, and omnichannel campaign planning to more Indian media owners.”
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