Media houses render a helping hand to Kerala & Karnataka flood victims

Apart from taking part in rescue work, social media platforms pass on details of relief operations and curb spread of fake news about the floods

e4m by Neethu Mohan
Updated: Aug 20, 2019 9:26 AM

Kerala and Karnataka are attaining normalcy after this year’s floods and downpour. The rain fury has claimed at least 109 lives in Kerala and 76 in Karnataka.

While local and national brands came forward to help the flood victims, the regional media in both the states also did their bit. Like last year, Kerala witnessed how social media platforms turned into control rooms for relief and rescue work overnight. The social media pages suspended their regular activities and used their reach to pass information about the flood situation in each regions. The details on relief operations and requirements in flood-affected areas were posted on different social media pages. They also helped in curbing fake news related to floods.

We took a look at how media houses were involved in relief work in the flood-ravaged areas of both states.

Asianet News Group
In Karnataka, Suvarna News and Kannada Prabha requested viewers and readers to donate relief material like food material, clothing, medicines, household items and other essentials. The result was overwhelming with viewers from all walks of life pouring into Suvarna News offices in Bangalore and other districts. The donors ranged from 6-year-old kids to senior citizens. Over 50 trucks were dispatched to various flood-affected areas across Karnataka with items worth approximately Rs 10 crore.

Abhinav Khare, Group CEO Asianet News Media and Entertainment Pvt Ltd, said: “We are deeply saddened by the on-going situation in Karnataka. We assure you that during this tragic time, like last year, Asianet News Network will demonstrate responsible journalism. So far, Suvarna News and Kannada Prabha have sent 52 trucks full of relief supplies to flood-affected areas. We will keep assisting the affected by sending supplies and helping them connect with their near and dear ones.”

Malayala Manorama
The Malayala Manorama Group has launched a campaign ‘Koodeyund Naad’. They have been organising medical camps in districts of Kerala like Malappuram, Kannur, Kozhikode and Wayanad.

“The Malayala Manorama annual family meet in Kochi, Kannur, Kozhikode, Malappuram, Palakkad, and Thrissur has been cancelled and Rs 50 lakh ear marked for these events will be contributed to flood relief activities,” said Varghese Chandy, VP-Marketing and Advertising Sales, Malayala Manorama.

Initiatives like ‘Nalla Padam’ and ‘Akhila Kerala Balajanasakhyam’ will be about distributing notebooks and other essentials to students. A collection point has been set up in Malayala Manorama offices on August 22 and contributions can be made between 10am and 5pm.

A team from Mathrubhumi visited Wayanad, one of the worst-hit districts in Kerala. At Meppady, they provided essential relief materials to people in the relief camps. They also arranged for makeshift bio-toilets in the camps. Mathrubhumi volunteers under the leadership of Joint Managing Director Sreyams Kumar have been helping the homeless.

“We will be building a village township model where we would be re rehabilitating 100 homeless people by giving them 5 cents of land and with help of govt of Kerala who will construct houses for these homeless people. We also would be building playgrounds, community halls for the people in this township area and encourage employment opportunities for the people in the township area,” said Sreyams Kumar, Joint Managing Director, Mathrubhmi.

Mathrubhumi will be working along with central, state government and local bodies. NGOs, social service societies, healthcare experts and prominent personalities have also been actively involved.

The group will also conducting 10-15 medical camps for the flood-affected people this year. They have also distributed pencils, schoolbags, water bottles, lunch boxes and notebooks to students and children.

VRL Group
VRL Group, which owns Kannada Daily Vijayavani and Dighvijay 24*7 news channel, has contributed Rs 1 crore to the Karnataka Chief Minister’s Relief Fund. “Our contribution will not be limited to this. Our newspaper Vijayavani has opened a separate bank account and we are encouraging our readers to contribute. We are also propagating contribution to this fund through our news channel,” said Anand Sankeshwar, Managing Director, VRL Group.

Vijay Karnataka

Vijay Karnataka has asked its readers to donate funds to the CM Relief Fund send other material to the respective District Collector’s office, said Ranjeet Kate, CEO, Metropolitan Media Co. Ltd.

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