With Kannada dailies securing the top five positions, a healthy growth pattern can be seen among the top 20 players in the state with the exception of three players. Vijay Karnataka has held on to the top spot in the state list, displaying the same trend as in Bangalore, with an increase in its AIR of 5 per cent this year.
As per the IRS 2011 Q2 results, it has turned out to be a better year for most English and language dailies in Bangalore. While most dailies have registered an increase in AIR over last year, the quarter-on-quarter percentages don’t look too promising. Barring a few, magazines too have fared better over last year.
Case studies and discussions continued in the second half of Day One of the 4th INMA conference. Prior to the second Brainsnacks session and case studies of the day, Rajesh Jain, Executive Director and Head of Media and Entertainment, KPMG, Mumbai, gave an outside-in view of newspapers and growth opportunities in India.