News 18’s Magic Wall to elevate Counting Day experience: Karan Abhishek Singh, Network 18
The AI-driven tool will analyse real-time data from counting centers & throw up numbers about leads and trail in an infographic format, says Singh, CEO, Languages, Network 18
News 18 has launched an AI-driven proprietary technology Magic Wall with focus on the elections. The tool will analyse real-time data from counting centers, throw up numbers about leads and trail.
Karan Abhishek Singh, CEO, Languages, Network 18, spoke to exchange4media about Magic Wall, which has been developed in association with CNN America. “Magic Wall is a product for the evolved viewer. Network18’s election data team has amassed details of each and every factor that impacts voting across seats, regions and states. These include demographics like age, income, gender and classifications like caste dominance, social sector schemes, agrarian distress and industrial growth. This unique database has been created by on-ground data collected by News18’s regional channels network.”
Singh said the above factors allow News18 network to break down and explain the result and its impact on the viewers.
A senior talent from each region will add their editorial depth and experience to Magic Wall. An exclusive proprietary technology of News 18, the tool will be handled by news anchors coordinating elections results. Once the numbers start pouring in from counting centers, it will go into Magic Wall. The tool will produce accurate data with precision, do a quick comparative analysis of the trends vis-a-vis the 2014 poll results, winners and losers, their margins, emerging giant-killers and percentages.
Speaking on how Magic Wall will help elevate the consumer experience, Karan said, “Viewers will be able to see the Counting Day results in an infographic form, rather than just trails and leads. It will also help the viewer understand how each constituency has voted, by gender, by caste, by demographics to understand the larger pattern. Each anchor is being trained and equipped with the Magic Wall software to bring in a wholesome experience to the viewer.”
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