The brand promoted the election result day coverage through various traditional and new-age marketing tools

exchange4media Staff Mar 16, 2022 2:14 PM

Top news channels have sold ad inventory at 10x to 15X of their normal advertising rates, say industry sources

Javed Farooqui Mar 10, 2022 8:33 AM

The newly launched platform also saw 28 million pageviews, 1.1 million video views and 8.1 million session on the crucial day

exchange4media Staff May 6, 2021 7:07 AM

Advertisers jumped on the moment marketing bandwagon on the counting day to leverage conversations and to benefit from the rub-off effect, say experts

Tasmayee Laha Roy May 4, 2021 9:17 AM

The network has decided to carry flash news updates on the counting and results for those interested in the same

exchange4media Staff May 1, 2021 3:12 PM

Total news viewership witnessed a growth of 81% whereas Hindi news viewership saw 84% growth on the counting day

exchange4media Staff Feb 25, 2020 8:12 AM

Hashtags such as #DelhiResults, #ManojTiwari, #AAPWinningDelhi, #KamalfattgayaDilliMein,#Rinkiyakepap took Twitter by storm as Arvind Kejriwal-led Aam Aadmi Party won 62 out of 70 seats

exchange4media Staff Feb 12, 2020 8:22 AM

The channel has topped viewership for all three mega events this year — Interim Budget, Counting Day and Budget Day

exchange4media Staff Jul 12, 2019 2:18 PM

Shridhar Mishra, VP, Digital Sales, Asianet News & Entertainment Pvt Ltd, speaks about the brand’s presence in multiple vernacular languages, innovations on the Ad Tech front and more

Neethu Mohan Jun 11, 2019 8:29 AM

As per BARC data, the total news viewership in South Indian states stood at 721 million impressions during the Counting Week

Neethu Mohan Jun 7, 2019 8:28 AM

With meticulous preparation, the group was able to deliver the mandate with accuracy and speed to its audiences

exchange4media Staff Jun 4, 2019 5:48 PM

We bring you a roundup of the news making headlines this past week

exchange4media Staff Jun 1, 2019 9:11 AM

Hindi news channels attained all time high with 62 crore impressions on May 23

exchange4media Staff May 30, 2019 6:54 PM

Watchtime on digital streaming has crossed the TV viewership on counting days of Gujarat and Karnataka elections combined

exchange4media Staff May 29, 2019 2:14 PM

ABP Live App was trending at No. 1 position on Google Play Store on Counting Day, with added installs of over 1.5 million users on Android app the same day  

exchange4media Staff May 29, 2019 11:36 AM

The occasion was marked with a live screening of the vote counting along with commentary, fanfare, food and merriment

exchange4media Staff May 27, 2019 10:13 AM

A total of 3.2 million tweets were recorded on Counting Day alone

exchange4media Staff May 24, 2019 7:12 PM

ABP's YouTube channel has recorded 8.3 lakh real-time concurrent live users 

exchange4media Staff May 23, 2019 2:39 PM

A statement from the Ministry dated 22nd May 2019, highlights that Non-News and Current Affairs channels are not mandated to carry anv news and current affairs content

exchange4media Staff May 23, 2019 8:42 AM

Traffic on digital platforms of news networks like Manorama Online and Mathrubhumi News too set to increase manifold today, say industry heads

Neethu Mohan May 23, 2019 8:29 AM