Zydus appoints Tejprakash Mishra as GM Sales & Marketing

Mishra will be responsible for the sales & marketing of their Nutriva division that has few star brands like GRD & Globac etc

e4m by Neethu Mohan
Updated: Apr 23, 2019 10:50 AM
Tejprakash Mishra

Tejprakash Mishra, General Manager (Sales & Marketing) Alkem Laboratories has resigned. Mishra has joined Zydus as General Manager (Sales & Marketing) based at their Goregaon HO. He will be responsible for the sales & marketing of their Nutriva division that has few star brands like GRD & Globac etc.

Alkem under Mishra launched brands like Pregakem, Playgard & signed Tiger Balm as in-licensed brand for India which gave them immediate foothold in the OTC business, Alkem marketed their products quite aggressively and signed on few Bollywood celebrities on Pregakem & Playgard brands.

Prior to joining Alkem, Mishra had worked with Bioplus Life Sciences and was responsible for Rx to OTC switch of their nutritional supplements in International markets. He also headed marketing at Anchor Health & Beauty Care and was responsible for roping in Sonakshi Sinha as a Brand Ambassador on Dyna beauty soap and the hugely successful campaign of ‘Daant fit toh Life fit’ with Ogilvy for Anchor White toothpaste.

Mishra has also worked as Brand Manager with Bajaj Consumer Care, the makers of largest selling hair oil brand, Almond Drops in the country. He joined Vidyut Metallics Pvt. Ltd as management trainee in 2001 after completing his management degree (MMS) from Mumbai University in 2001.

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