We revisited the iconic ad, which always makes its way into conversations about the summer heat

exchange4media Staff Apr 20, 2023 8:59 AM

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Tarun Arora, CEO, Zydus Wellness Limited, shared insights on the brand evolution of Glucon-D and its communication strategy

Rasika Kiran Upasani Apr 30, 2021 8:35 AM

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At the Pitch CMO Summit 2021, Tarun Arora, CEO & Whole Time Director, Zydus Wellness, spoke on changing consumer behaviour in food and nutrition

exchange4media Staff Mar 26, 2021 8:10 AM


The TVC goes live in four Indian languages --Hindi, Bengali, Tamil and Telugu-- and will see manifestations on digital and social media platforms

exchange4media Staff Mar 13, 2021 7:41 AM


Zydus Wellness, which acquired Heinz last year, is currently working with two different agencies - Wavemaker and Starcom. The move is aimed at consolidation

Naziya Alvi Rahman Sep 29, 2020 5:26 PM

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Arora, CEO of Zydus Wellness, said brands are trying their best to meet consumer needs and stay relevant in these tough times

exchange4media Staff Apr 28, 2020 8:20 AM


The campaign brought alive the messaging using a minimalistic yet impactful adaptation of the “natural” element of Everyuth's logo

exchange4media Staff Apr 13, 2020 6:03 PM


Out of the 299 advertisements, 201 belonged to the education sector, 59 belonged to the healthcare sector, 9 to personal care, 4 to the food & beverages sector and 26 were from the ‘others’ category

exchange4media Staff Oct 22, 2019 2:36 PM

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Mishra will be responsible for the sales & marketing of their Nutriva division that has few star brands like GRD & Globac etc

Neethu Mohan Apr 23, 2019 10:50 AM


We look back at how these iconic brands and their communications began reigning on the hearts and minds of consumers in India.

Misbaah Mansuri Oct 25, 2018 8:46 AM


Zydus Wellness will now own iconic brands such as Complan, Glucon-D and Nycil

exchange4media Staff Oct 24, 2018 4:14 PM


Sachin Dingankar of Zydus Wellness shares the key features of a great content strategy, how the brand can exploit content marketing to its advantage and more

exchange4media Staff Aug 30, 2018 8:40 AM


Zydus Wellness, a leader in the category of Sugar substitutes, health and skin care products, has engaged MSL for its corporate and brand communications mandate for Sugar-Free, starting in November 2017

exchange4media Staff Dec 21, 2017 1:00 PM


Sachin Dingankar, Head of Marketing, Zydus Wellness Group tells us why their products are market leaders in their respective categories

Samarpita Banerjee Aug 3, 2017 8:34 AM