Experts to explore how brands can unlock first-party data at e4m Programmatic Summit
The expert panel will share key insights on the topic ‘Data is the New Oil: Unlocking First-Party Data’
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Published: Sep 29, 2026 5:17 PM | 2 min read
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- The e4m Real Time Programmatic Conference will take place in Mumbai on September 30, focusing on the importance of first-party data for brands in digital advertising.
- An expert panel will discuss strategies for building first-party data ecosystems, including the integration of Customer Data Platforms (CDPs) and the combination of CRM and behavioral data.
- Key speakers include representatives from Birla Opus, Zydus Wellness, HDFC Bank, and ICICI Pru Asset Management Company, moderated by Tata Communications' Saugata Bagchi.
- The discussion will address data privacy regulations and the balance between data-driven growth and responsible data usage, as well as the role of strategic partnerships in enhancing data capabilities.
In the digital era today, first-party data is emerging as one of the most valuable assets for brands looking to build connections with their audiences. To explore the greater role of data, an expert panel is set to share key insights on the topic ‘Data is the New Oil: Unlocking First-Party Data’ at the e4m Real Time Programmatic Conference. The fifth edition of the conference will be held in Mumbai on September 30, bringing together industry leaders to examine the evolving role of data, technology and real-time decision-making in digital advertising.
The panel discussion is set to explore how brands can build and scale robust first-party data ecosystems, while navigating the complexities of Customer Data Platforms (CDPs), data integration and personalisation at scale. The panellists will also look at how combining CRM and behavioural data can help marketers develop deeper consumer understanding and translate fragmented information into insights and relevant brand experiences.
The panellists include Mudit Bhandari, Head - Digital Marketing, Birla Opus; Adhir Anand, Head - Media & Digital Marketing, Zydus Wellness; Deepak Oram, Senior Vice President - Growth Marketing & Martech, HDFC Bank and Abhishek Chandwadkar, Head of Digital Marketing & Customer Acquisition, ICICI Pru Asset Management Company. The panel will be moderated by Saugata Bagchi, Global Head - Digital, MarTech, Content & Experiential Marketing, Tata Communications.
e4m Real Time Programmatic conference to decode what’s powering India’s digital growth.
With data privacy regulations and compliance increasingly shaping the digital ecosystem, the panel discussion will also examine how marketers can strike the right balance between data-driven growth and responsible data usage. The panel will further explore the role of strategic partnerships in data enrichment, offering perspectives on how brands can strengthen their data capabilities and unlock greater value from the information they already possess.
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