Panel to decode future of programmatic in privacy-first era at e4m Programmatic Summit

The fifth edition of e4m Real Time Programmatic Conference is set to be held in Mumbai on September 30. As the digital advertising ecosystem moves towards a more privacy-first environment, the future of programmatic advertising is likely to be shaped by how brands adapt to the changing data landscape.

At the e4m Real-Time Programmatic Summit, a panel discussion on the topic 'The Future of Programmatic in a Privacy-First World' will decode the implications of a world moving away from third-party cookies, while exploring how advertisers can build stronger first-party data strategies. The speakers will focus on how brands can use consent-driven data to deliver relevant experiences without compromising consumer privacy.

The panellists include Nithya Ravi, Lead - Global Media, Godrej Consumer Products Limited; Kaushik Vedula, Vice President and Head of Marketing, Castrol; Somnath Mukherjee, Head of Programmatic & Performance Marketing, Reliance Vibrant; Bimal Kumar Sahoo, Marketing & CX Leader, BKT Tyres, Francis Rodrigues, SVP - E-Commerce & Digital Marketing, HDFC Life and Jayant Basantani, Vice President – India Business, Mobavenue. The panel will be moderated by Vivek Das, Chief Digital Officer, Madison World.

e4m Real Time Programmatic conference to decode what’s powering India’s digital growth.

During the panel discussion, the expert panel will also examine the growing role of data clean rooms and data collaboration in enabling advertisers, publishers and platforms to work with data in more controlled environments. The session will also look at the challenges involved in creating effective data partnerships across the advertising ecosystem.

Another key focus will be the impact of privacy changes on attribution and measurement. As access to user-level signals becomes more restricted, marketers are exploring new approaches to understand campaign effectiveness and measure outcomes. The panellists will also discuss the evolving relationship between walled gardens and the open web, and how advertisers can navigate fragmented ecosystems while building programmatic strategies that are measurable, transparent and sustainable