data-driven-marketing

Pragya Bijalwan accepts CMO Data-Driven Marketing Award, credits Voltas team

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Pragya Bijalwan, Chief Marketing Officer at Voltas, was honoured at the Laqshya Pitch Best CMO Awards 2026

e4m Staff Mar 12, 2026 9:50 PM

Is excess of hyper-personalization costing brands consumer trust?

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Market observers say that when targeting becomes too aggressive it can feel invasive, also non-contextual and high-frequency reach can become counterproductive and reduce conversions

Shantanu David May 19, 2025 8:19 AM

What's driving new FMCG players to omnichannel expansion?

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Emerging FMCG brands from South India are digging into data to optimize ad spends, accelerate growth and maximize returns

Jagruti Verma Dec 9, 2024 9:12 AM

These days there isn't a pitch that doesn't mention data-driven marketing: Jamie Seltzer

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Jamie Seltzer, Global EVP CSA and Mx Analytics, talks about launching CSA in India, the importance of data-driven marketing, plans for the India market and more

Tasmayee Laha Roy Oct 4, 2024 9:30 AM

Driving marketing strategies with data analytics: Now and beyond

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e4m Blog: In this post, let’s explore the role of data analytics in marketing, the different marketing analytics tools, the benefits of data analytics in marketing and more

e4m Desk Sep 6, 2024 1:42 PM

e4m MarTech Fridays: Experts to share insights on data-driven marketing mindset today

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At the e4m webinar, MarTech experts will spell out how companies can create a strong, data-driven culture

exchange4media Staff Jun 4, 2020 7:36 AM