From media intelligence to business impact, Jai Lala to speak at e4m Programmatic Summit
Jai Lala, Chief Executive Officer, Zenith – The ROI Agency, will share key insights on the topic 'The Real-Time Advantage: From Media Intelligence to Business Impact'
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Published: Sep 29, 2026 1:07 PM | 1 min read
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- The fifth edition of the e4m Real Time Programmatic Conference will be held on September 30 in Mumbai, focusing on the future of programmatic advertising.
- The event will feature discussions on how technology, data, and real-time decision-making are transforming digital advertising strategies for brands.
- A key session by Jai Lala, CEO of Zenith, will address the importance of real-time media intelligence in enhancing marketing decisions and business impact.
- The conference will include keynote speeches, panel discussions, and fireside chats aimed at helping brands, agencies, and publishers adapt to changes in the digital landscape.
The fifth edition of the e4m Real Time Programmatic Conference is set to take place tomorrow, September 30, in Mumbai. The conference is set to bring together key voices from the digital advertising and marketing ecosystem to discuss the growth and future of the evolving programmatic landscape. The conference will focus on how technology, data and real-time decision-making are reshaping the way brands approach digital advertising and drive business growth.
One of the key highlights of the conference will be a spotlight session by Jai Lala, Chief Executive Officer, Zenith – The ROI Agency.on the topic 'The Real-Time Advantage: From Media Intelligence to Business Impact'. His session is set to explore how real-time media intelligence can help marketers move beyond simply tracking campaign performance and use actionable insights to make faster, sharper and more informed decisions.
e4m Real Time Programmatic conference to decode what’s powering India’s digital growth.
At the conference, Lala’s insights are expected to offer marketers a closer look at how real-time capabilities can contribute to measurable business impact.
With a power-packed agenda featuring keynote sessions, impactful panel discussions and fireside chats, the conference will explore how brands, agencies, publishers and technology platforms can adapt to these shifts while building more effective, transparent and outcome-driven digital strategies.
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