digital-advertising-insights

From media intelligence to business impact, Jai Lala to speak at e4m Programmatic Summit

Jai Lala to Discuss Media Intelligence at e4m Programmatic Summit?blur=25

Jai Lala, Chief Executive Officer, Zenith – The ROI Agency, will share key insights on the topic 'The Real-Time Advantage: From Media Intelligence to Business Impact'

e4m Desk Sep 29, 2026 1:07 PM

Sponsored first, organic later: Is retail media crowding the digital shelf?

Is Retail Media Overcrowding the Digital Shopping Experience??blur=25

Retail media’s rapid growth is raising concerns over paid visibility, consumer trust and whether sponsored listings drive genuine incremental growth

Shantanu David Sep 29, 2026 8:42 AM

Pierre de Greef to decode consumer signals & business impact at e4m Programmatic Summit

Pernod Ricard Pierre de Greef?blur=25

The fifth edition of the conference is set to take place in Mumbai on September 30

e4m Desk Sep 28, 2026 12:00 PM

Influencer marketing is everywhere. But how much are brands really spending?

Brands Rethink Influencer Marketing Budgets Amid Rising Costs?blur=25

Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends

Shalinee Mishra Jul 2, 2026 9:40 AM