digital-marketing-strategies

Honasa Consumer elevates Nilesh Kotalwar to Chief Marketing Officer

Nilesh Kotalwar Promoted to Chief Marketing Officer at Honasa Consumer?blur=25

Prior to the promotion, he served as Senior Vice President, D2C & Online Revenue

e4m Staff Aug 6, 2026 3:40 PM

Digital Waste: The next big marketing challenge & how brands are safeguarding investments

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste

Ganapathy Viswanathan Jul 22, 2026 7:58 AM

As India's digital day gets longer, brands eye the 10 pm-2 am consumer

Brands Target Late-Night Consumers as Digital Engagement Surges?blur=25

Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers

Sunidhi Vijay Jul 9, 2026 8:42 AM

The funnel has no top anymore: How AI answers are quietly rewriting brand awareness

AI Revolutionizes Brand Awareness: The New Marketing Landscape?blur=25

Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on

Arpit Srivastava Jul 2, 2026 3:27 PM

Micro vs Macro Influencers: What Idiotic Media’s 400+ Campaign Data Reveals

Micro vs Macro Influencers: What Idiotic Media’s 400+ Campaign Data Reveals?blur=25

The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy

NATIVE CONTENT May 26, 2026 11:48 AM

Ravi Agrawal joins Force Motors as Head of Marketing

Ravi Agrawal Joins Force Motors as Head of Marketing?blur=25

Agrawal joins Force from Mahindra and Mahindra

e4m Staff May 21, 2026 3:53 PM