Digital is going to be the future of journalism: Rangaraj Pandey

Pandey, former Editor-in-Chief of Thanthi TV, has launched a digital media channel named Chanakyaa

Pandey

Rangaraj Pandey, former Editor-in-Chief of Thanthi TV, is back in action with his digital media channel named Chanakyaa. The channel was launched on March 17.

A veteran with an experience of 22 years in journalism, Pandey stepped down as Editor-in-Chief of Thanthi TV in December 2018. Not just journalism, Pandey has also tried his hand at acting. He is essaying Piyush Mishra’s role in Nerkonda Paarvai, the Tamil remake of Hindi film Pink.

In a quick conversation with exchange4media, Pandey spoke about Chanakyaa, election trends and his future plans.

Speaking about his new venture, Pandey said, “Being in the journalism field for 22 years, I realised that digital is going to be the future. The popularity of digital media is on the rise and it is going to take over the traditional media soon. With this in mind, I have ventured into digital media with Chanakyaa. We are planning to reach to the common people with factful news through our various social media platforms. We are active on YouTube, Facebook, Twitter, and Instagram. We are alos working on the Chanakyaa app which will be launched soon.”

“With the stage set for the general elections, our content is completely concentrated on politics and election-related stories for now. Post elections, we are planning to extend our services to entire South India. We will be delivering content on sports, arts, movies etc after the elections. By 2024, we are planning to be present it across India. The social media channels of Chanakyaa will be available in English, Hindi and other vernacular languages by 2024,” said Pandey.

Speaking on fake news and the ways to curb the menace, Pandey said, “The media should have high amount of integrity and responsibility while reporting. As watchdogs of democracy, we have to do fact check before delivering news to the public. I strongly believe in honest journalism. Social media and fake news are interrelated, and my focus is to remove the ‘fake’ tag from social media.”

“There will be a huge surge in TV viewership and newspaper readership during the elections for sure. Whether the media organisations will be able to sustain the same pattern and trend post general elections, is a challenge for media organisations,” concluded Pandey.  

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