How brands have joined hands in Kerala’s flood relief work

While mobile service providers like BSNL, Vodafone & Airtel are offering free calling services, others like Lulu and Milma are contributing with provisions

e4m by Neethu Mohan
Updated: Aug 12, 2019 10:10 AM

After the massive flood that hit the state of Kerala in 2018, this year’s incessant rains have continued to create havoc.

According to reports from Kerala Chief Minister Pinarayi Vijayan’s office, the downpour has claimed 78 lives and 2,47,219 people have been shifted to 1,639 relief camps. In the state of Karnataka, over 1 lakh people have been evacuated by rescue teams.

Kerala is also fighting fake news and negative campaigns on social media and WhatsApp posts about flood relief works. The government has warned of strict action against those spreading rumours and fake information about the floods. It also launched a website called Kerala Rescue to smoothen and coordinate relief work.

Several companies have also come forward to do their bit in helping the state tackle this crisis.

BSNL has extended its support to all its customers from Kerala and Karntaka, and Maharashtra by offering free BSNL to BSNL voice calls and 20 minutes of free calls from BSNL to other networks for the next seven days. They have also launched SMS and 1GB data service for these areas.

Vodafone Idea has come up with a ‘Talk Time’ credit of up to Rs 10 to Vodafone prepaid customers. They have also set up a helpline number to help in locating missing persons.

Airtel, on the other hand, has set up a helpline number for information on missing persons who are registered on the telecom company’s network.

Among other brands joining hands in the rescue and relief works is Lulu International Shopping Mall, which has teamed up with Anbodu Kochi as an official collection point. The list of provisions required are being updated regularly as stories on their official Facebook and Instagram accounts.

MyG, a gadget retail network from Kerala, has set up a helpline number to offer free recharge facilities for people in flood-hit areas. They have also arranged mobile phone recharging units in their showrooms across the state and are providing free mobile phone repairing services for the victims.

Kerala’s dairy cooperative Milma has started offering free milk packets in relief camps in Kannur district of Kerala.

Several local and regional enterprises have also joined hands in helping flood-affected.

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