vodafone
The company also reduced its content cost by 17.78% to Rs 588.1 crore from Rs 751.3 crore in the previous financial year
exchange4media Staff Sep 8, 2021 8:31 AM
Vi App will now double up as an OTT app offering a rich repertoire of content, in addition to the wide range of products and services
exchange4media Staff Aug 27, 2021 8:28 AM
Ogilvy South has crafted the campaign for Vi Hero Unlimited plans
exchange4media Staff Jul 24, 2021 8:08 AM
She joins from Unilever where she was IT Director, Digital Supply Chain
exchange4media Staff May 19, 2021 10:39 AM
The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more
exchange4media Staff Apr 5, 2021 1:33 PM
Vi is launching three new unlimited recharge plans + 1 data-only plan that will offer 1-year Disney+ Hotstar VIP subscription as a bundled benefit
exchange4media Staff Mar 10, 2021 12:42 PM
In a roundtable organized by e4m in association with Taboola, industry leaders discussed how the smartphone & telecom industry would shape up in 2021 as the world adjusts to & recovers from Covid-19
exchange4media Staff Feb 26, 2021 8:41 AM
This partnership will enable Vi customers to get access to 380+ movie titles including one of the most talked-about film in 2020 'Tenet' in four languages, Hindi, English, Tamil & Telugu
exchange4media Staff Feb 22, 2021 2:14 PM
Tiwari has worked with Vodafone Idea Ltd, Vodafone, Pidilite, Reliance & Economic Times, in the past
exchange4media Staff Feb 13, 2021 3:19 PM
Tiwari has worked with Vodafone Idea Ltd, Vodafone, Pidilite, Reliance & Economic Times, in the past
exchange4media Staff Feb 13, 2021 1:12 PM
In a first, the partnership will also allow Vi to access not only Firework’s content from its global studios but also those of its “unique occupational generated content”
exchange4media Staff Dec 23, 2020 12:55 PM
On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building a brand in the digital era
exchange4media Staff Dec 4, 2020 8:20 AM
Takkar - MD & CEO, Vodafone Idea, delivered a keynote presentation on ‘Mobillion: Connecting the Next 500 Million’ on day two of e4m Screenage Mobile Marketing Virtual Conference
exchange4media Staff Nov 21, 2020 9:13 AM
Ad volumes of sports genre spiked by nearly three times compared to 22 days prior to IPL 13
Tasmayee Laha Roy Oct 21, 2020 9:36 AM
Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging
Ruhail Amin Sep 29, 2020 9:19 AM
Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles
Misbaah Mansuri Sep 28, 2020 8:46 AM
With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself
Ruhail Amin Sep 24, 2020 8:45 AM
According to media reports, the telecom operator will be setting aside a sizeable amount on BTL activation purposes
exchange4media Staff Sep 18, 2020 9:45 AM
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%
exchange4media Staff Sep 18, 2020 9:09 AM
