The average revenue per user (ARPU) of the Indian telecoms continue to stay low this year and their consumer spends are the lowest globally, according to industry experts

exchange4media Staff Jan 20, 2020 4:43 PM

Pandya will work closely with Chairman & Founding Partner Pratap Bose; will handle West and East zones

exchange4media Staff Dec 3, 2019 12:00 PM

Dipankar Sanyal, CEO, Platinum Communications spoke about the growth of the agency, campaigns curated and key trends OOH players need to keep in mind going forward

Noel Dsouza Nov 20, 2019 8:30 AM

The #LookUp campaign advocates the brand’s philosophy to commit and give undivided attention to children, to make them feel loved, noticed, and appreciated

exchange4media Staff Nov 15, 2019 4:41 PM

We take a sneak peak at some of the brand campaigns and social media creatives put out for this special day

exchange4media Staff Nov 14, 2019 8:25 AM

Using the Internet of Things technology, Platinum Outdoor set up mobile air-purifying vans equipped with air filters and pollution monitoring devices in Agra

exchange4media Staff Nov 12, 2019 4:45 PM

Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke on 'Consumer-centricity in Designing Mobile Experiences' at the e4m Screenage mobile marketing conference

exchange4media Staff Oct 14, 2019 8:29 AM

The Screenage Mobile Marketing Conference and Maddies were held on October 11 at the ITC Maratha, Mumbai

exchange4media Staff Oct 12, 2019 8:39 AM

On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m

exchange4media Staff Sep 25, 2019 8:43 AM

The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India

exchange4media Staff Sep 24, 2019 12:28 PM

The account is estimated to be worth Rs 3,500 crore (£400mn). WPP's Wavemaker is the incumbent agency

exchange4media Staff Sep 16, 2019 7:36 PM

Ravinder Takkar, currently Vodafone Group’s representative in India, appointed as his successor

exchange4media Staff Aug 19, 2019 5:41 PM

While mobile service providers like BSNL, Vodafone & Airtel are offering free calling services, others like Lulu and Milma are contributing with provisions

Neethu Mohan Aug 12, 2019 8:39 AM

The 360-degree campaign has been developed by BBDO India

exchange4media Staff Aug 11, 2019 10:00 AM

The mobile-specific plan goes live in the country today

exchange4media Staff Jul 24, 2019 2:17 PM

ZEE5 Theatre will offer nine plays this July and further keep adding two new plays every week on Wednesday and Friday at 9:00 PM

exchange4media Staff Jul 22, 2019 12:29 PM

In a chat with exchange4media, Edgar, Global Chief Talent Officer at Wavemaker, speaks about how the agency has been focusing on caring for the clients & how it keeps improving employee experience

Shweta Raaj Singh Jul 22, 2019 8:45 AM

The former Tata Communications Managing Director will reportedly join Vodafone Group as CEO of Vodafone Business September 2

exchange4media Staff Jul 8, 2019 5:58 PM

The campaign has four ads, conceptualised by Vodafone Idea’s creative agency Ogilvy & Mather India

exchange4media Staff Jul 8, 2019 12:03 PM

The event witnessed some renowned speakers, including Karan Bajwa from IBM India; T V Narendran, from Tata Steel; Meenakshi Vajpai from Vodafone; and Praveen Shrikhande from Aditya Birla

exchange4media Staff Jun 25, 2019 12:08 PM