vodafone
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In a first, the partnership will also allow Vi to access not only Firework’s content from its global studios but also those of its “unique occupational generated content”

exchange4media Staff Dec 23, 2020 12:55 PM

kavita nair?blur=25

On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building a brand in the digital era

exchange4media Staff Dec 4, 2020 8:20 AM

ravinder takkar?blur=25

Takkar - MD & CEO, Vodafone Idea, delivered a keynote presentation on ‘Mobillion: Connecting the Next 500 Million’ on day two of e4m Screenage Mobile Marketing Virtual Conference

exchange4media Staff Nov 21, 2020 9:13 AM

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Ad volumes of sports genre spiked by nearly three times compared to 22 days prior to IPL 13

Tasmayee Laha Roy Oct 21, 2020 9:36 AM

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Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging

Ruhail Amin Sep 29, 2020 9:19 AM

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Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles

Misbaah Mansuri Sep 28, 2020 8:46 AM

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With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself    

Ruhail Amin Sep 24, 2020 8:45 AM

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According to media reports, the telecom operator will be setting aside a sizeable amount on BTL activation purposes

exchange4media Staff Sep 18, 2020 9:45 AM

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As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%

exchange4media Staff Sep 18, 2020 9:09 AM

kavita Nair?blur=25

Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, talks about the new brand identity ‘Vi’

Dipali Banka Sep 10, 2020 8:46 AM

Vodafone Idea?blur=25

The new company logo and signage will be up at stores and service centres once the announcement is made on Monday

exchange4media Staff Sep 7, 2020 8:24 AM

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According to media reports, a recent Supreme Court ruling granting mobile operators 10 years to clear AGR dues has put the talks back in motion

exchange4media Staff Sep 3, 2020 11:54 AM

Tech Media?blur=25

While the entire focus of content now is primarily entertainment, it is soon going to cover informational and educational learning

Dipali Banka Jun 24, 2020 8:55 AM

Vodafone?blur=25

The brand initiative is meant to facilitate service without direct contact

exchange4media Staff Jun 10, 2020 10:00 PM

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According to industry analysts, the Technology-Telecom business is becoming more hybrid on the back of traditional models

Dipali Banka Jun 1, 2020 9:09 AM

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Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company

exchange4media Staff May 28, 2020 4:45 PM

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The brand has been communicating with its customers under two broad themes - #StayHomeGoDigital and #HereForYou

exchange4media Staff Apr 18, 2020 9:15 AM

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The telecom brand brought back its best-loved icon to reinforce the message of staying home, staying safe & staying connected with Vodafone

exchange4media Staff Apr 11, 2020 10:00 PM

tata motors?blur=25

Prior to this, he led Corporate Communications and sustainability function at Vodafone Idea Ltd

exchange4media Staff Apr 7, 2020 5:50 PM