Industry experts say the Airtel-Vodafone debate highlights a shift in India's telecom sector, focusing on brand philosophies and consumer values over technical claims

Imran Fazal Jun 12, 2026 9:23 AM

Before this move, Setia was associated with the Mumbai-based Rustomjee Group as President for sales, marketing and CRM

e4m Staff Apr 17, 2026 6:21 PM

Vineeth Jayendranath elevated to Vice President, Marketing Head – Mumbai

e4m Desk Apr 9, 2026 12:54 PM

From the endearing Zoozoos to Dravid losing his cool for Cred, we look at some of the memorable ad spots that have been synonymous with the IPL frenzy

Aryendra Khan Mar 28, 2026 9:56 AM

As per reports, the possible investment is said to be in the range of Rs 45,000 crore to Rs 60,000 crore

e4m Staff Mar 14, 2026 2:29 PM

The book ‘Pandeymonium: Piyush Pandey on Advertising’ reminds us why he was called the ‘Adman of India’

e4m Staff Oct 24, 2025 5:27 PM

From the iconic Fevicol ad to Mile Sur Mera Tumhara, Piyush Pandey’s campaigns are now part of India’s collective memory

Soumya Gawri Oct 24, 2025 10:52 AM

Piyush Pandey, whose advertising journey began with Ogilvy in 1982, was now the Chief Creative Officer Worldwide and Executive Chairman India at the agency

e4m Desk Oct 24, 2025 9:29 AM

Carat will buy advertising media across 11 EMEA markets including Albania, Czechia, Egypt, Germany, Greece, Ireland, Portugal, Romania, South Africa, Turkey & for Vodafone and VOXI brands in the UK

e4m Staff Sep 8, 2025 1:06 PM

The three-year contract renewal spans 11 EMEA markets 

e4m Staff Aug 19, 2025 7:43 AM

Abhijit Kishore is currently the COO of Vodafone Idea

e4m Desk Aug 16, 2025 9:12 AM

Before joining OUP, Sukanta Das was with Vodafone Idea, where he led Gujarat as Business Head

e4m Staff Feb 18, 2025 4:51 PM

Jain last worked with Fino Payments Bank for close to four years, last serving as its Non-Executive Chairman

e4m Staff Sep 14, 2024 9:00 PM

Faceless marketing democratises brand building and creates a more even playing field, share industry watchers

Shantanu David Jul 3, 2024 9:10 AM

Vertika Yadav has previously worked with Snapdeal and Facebook India

e4m Staff Mar 14, 2024 12:01 PM

He has been associated with Vodafone Idea for the past five years

e4m Staff Sep 16, 2023 12:11 PM

She was with the company for 15 years

exchange4media Staff Jul 26, 2023 11:37 AM

According to its annual report for the year 2022-23, the telecom company spent Rs 284 crore on advertisement & business promotion

exchange4media Staff Jun 29, 2023 8:39 AM

Della Valle has been with the telco for 29 years

exchange4media Staff May 1, 2023 9:11 AM

Gokhale has been with Vi for the last 6 years

exchange4media Staff Mar 27, 2023 3:50 PM

Nair moved on from Vi in December 2020

exchange4media Staff Feb 28, 2023 8:34 PM

The campaign involves a series of installations, including billboards, unipoles, and bus shelters located across Delhi/NCR

exchange4media Staff May 23, 2022 10:28 AM

Sehgal was earlier with Vodafone as Executive Vice President, Enterprise Business

exchange4media Staff Mar 17, 2022 2:51 PM

Vi’s music offering with Hungama was unveiled by the famous musician and composer duo–Salim Sulaiman

exchange4media Staff Dec 14, 2021 1:43 PM

The company also reduced its content cost by 17.78% to Rs 588.1 crore from Rs 751.3 crore in the previous financial year

exchange4media Staff Sep 8, 2021 8:31 AM

Vi App will now double up as an OTT app offering a rich repertoire of content, in addition to the wide range of products and services

exchange4media Staff Aug 27, 2021 8:28 AM

Ogilvy South has crafted the campaign for Vi Hero Unlimited plans

exchange4media Staff Jul 24, 2021 8:08 AM

She joins from Unilever where she was IT Director, Digital Supply Chain

exchange4media Staff May 19, 2021 10:39 AM

The 18 sponsors on-board for 2021 edition include Dream11, Byju’s, Phone Pe, Just Dial, Upstox, Bingo, Kamla Pasand, AMF, Frooti, Asian Paints, Thums Up, and more

exchange4media Staff Apr 5, 2021 1:33 PM

Vi is launching three new unlimited recharge plans + 1 data-only plan that will offer 1-year Disney+ Hotstar VIP subscription as a bundled benefit

exchange4media Staff Mar 10, 2021 12:42 PM

In a roundtable organized by e4m in association with Taboola, industry leaders discussed how the smartphone & telecom industry would shape up in 2021 as the world adjusts to & recovers from Covid-19

exchange4media Staff Feb 26, 2021 8:41 AM

This partnership will enable Vi customers to get access to 380+ movie titles including one of the most talked-about film in 2020 'Tenet' in four languages, Hindi, English, Tamil & Telugu

exchange4media Staff Feb 22, 2021 2:14 PM

Tiwari has worked with Vodafone Idea Ltd, Vodafone, Pidilite, Reliance & Economic Times, in the past

exchange4media Staff Feb 13, 2021 3:19 PM

Tiwari has worked with Vodafone Idea Ltd, Vodafone, Pidilite, Reliance & Economic Times, in the past

exchange4media Staff Feb 13, 2021 1:12 PM

In a first, the partnership will also allow Vi to access not only Firework’s content from its global studios but also those of its “unique occupational generated content”

exchange4media Staff Dec 23, 2020 12:55 PM

Nair led the recent rebranding exercise of Vodafone Idea

exchange4media Staff Dec 7, 2020 6:22 PM

On day 2 of e4m India Brand Conclave, Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea, spoke about rebranding Vodafone into VI and building a brand in the digital era

exchange4media Staff Dec 4, 2020 8:20 AM

Takkar - MD & CEO, Vodafone Idea, delivered a keynote presentation on ‘Mobillion: Connecting the Next 500 Million’ on day two of e4m Screenage Mobile Marketing Virtual Conference

exchange4media Staff Nov 21, 2020 9:13 AM

Ad volumes of sports genre spiked by nearly three times compared to 22 days prior to IPL 13

Tasmayee Laha Roy Oct 21, 2020 9:36 AM

Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging

Ruhail Amin Sep 29, 2020 9:19 AM

Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles

Misbaah Mansuri Sep 28, 2020 8:46 AM

With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself    

Ruhail Amin Sep 24, 2020 8:45 AM

According to media reports, the telecom operator will be setting aside a sizeable amount on BTL activation purposes

exchange4media Staff Sep 18, 2020 9:45 AM

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%

exchange4media Staff Sep 18, 2020 9:09 AM

Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, talks about the new brand identity ‘Vi’

Dipali Banka Sep 10, 2020 8:46 AM

The new company logo and signage will be up at stores and service centres once the announcement is made on Monday

exchange4media Staff Sep 7, 2020 8:24 AM

According to media reports, a recent Supreme Court ruling granting mobile operators 10 years to clear AGR dues has put the talks back in motion

exchange4media Staff Sep 3, 2020 11:54 AM

While the entire focus of content now is primarily entertainment, it is soon going to cover informational and educational learning

Dipali Banka Jun 24, 2020 8:55 AM

The brand initiative is meant to facilitate service without direct contact

exchange4media Staff Jun 10, 2020 10:00 PM

According to industry analysts, the Technology-Telecom business is becoming more hybrid on the back of traditional models

Dipali Banka Jun 1, 2020 9:09 AM