Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging

Ruhail Amin Sep 29, 2020 9:19 AM

Amidst chatter about the dip in quality of IPL ads this year, the agency world elaborates on how it is navigating through a longer pre-production phase, internet connectivity issues & other hurdles

Misbaah Mansuri Sep 28, 2020 8:46 AM

With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself    

Ruhail Amin Sep 24, 2020 8:45 AM

According to media reports, the telecom operator will be setting aside a sizeable amount on BTL activation purposes

exchange4media Staff Sep 18, 2020 9:45 AM

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%

exchange4media Staff Sep 18, 2020 9:09 AM

Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, talks about the new brand identity ‘Vi’

Dipali Banka Sep 10, 2020 8:46 AM

The new company logo and signage will be up at stores and service centres once the announcement is made on Monday

exchange4media Staff Sep 7, 2020 8:24 AM

According to media reports, a recent Supreme Court ruling granting mobile operators 10 years to clear AGR dues has put the talks back in motion

exchange4media Staff Sep 3, 2020 11:54 AM

While the entire focus of content now is primarily entertainment, it is soon going to cover informational and educational learning

Dipali Banka Jun 24, 2020 8:55 AM

The brand initiative is meant to facilitate service without direct contact

exchange4media Staff Jun 10, 2020 10:00 PM

According to industry analysts, the Technology-Telecom business is becoming more hybrid on the back of traditional models

Dipali Banka Jun 1, 2020 9:09 AM

Reports suggest that the search engine giant was planning to acquire a 5% stake in the telecom company

exchange4media Staff May 28, 2020 4:45 PM

The brand has been communicating with its customers under two broad themes - #StayHomeGoDigital and #HereForYou

exchange4media Staff Apr 18, 2020 9:15 AM

The telecom brand brought back its best-loved icon to reinforce the message of staying home, staying safe & staying connected with Vodafone

exchange4media Staff Apr 11, 2020 10:00 PM

Prior to this, he led Corporate Communications and sustainability function at Vodafone Idea Ltd

exchange4media Staff Apr 7, 2020 5:50 PM

While experts raise doubts, telecom providers are confident their new measures to deal with burgeoning user demands will help them tide over the coronavirus crisis

Anjali Thakur Mar 31, 2020 8:34 AM

At the tenth e4m NEONS Conference & Awards, Khandelwal, Head HSW, Vodafone Idea Ltd spoke about why the industry has to do more to secure workplace safety for OOH workers

exchange4media Staff Mar 13, 2020 8:31 AM

Banerjee joined Facebook in January 2019 after moving out of Vodafone where he was EVP Marketing

exchange4media Staff Mar 6, 2020 8:13 AM

With speculations about further data tariff hikes, we speak to experts to gauge what could be the impact on the digital landscape that is dependent on data consumption on mobile phones

Shikha Paliwal Jan 27, 2020 8:34 AM

The average revenue per user (ARPU) of the Indian telecoms continue to stay low this year and their consumer spends are the lowest globally, according to industry experts

exchange4media Staff Jan 20, 2020 4:43 PM