We aim to be the biggest commerce portal in India in next 5 years: Kabeer Biswas, Dunzo
Biswas, CEO & Co-Founder of Dunzo, tells us about the delivery platform’s business model, growth factors and their future plans
Dunzo is a technology company that connects users to the nearest delivery partner for local deliveries. Whether it’s a quick run from your local store or getting that book that is only available in one store to the other end of the city, Dunzo can get practically anything and everything done with a click. Dunzo also has a bike taxi service in Gurgaon. The young tech company has grown 30x in the last 18 months and by June 2019, Dunzo completed a milestone of almost 2 million monthly orders. The Dunzo services are available in Bangalore, Pune, Delhi, Noida, Gurgaon, Hyderabad, Chennai, Powai.
Kabeer Biswas, CEO & Co-Founder of Dunzo tells us about the company’s business model, growth factors, and their future plans.
Speaking about Dunzo and its business model, Biswas said, “Dunzo is an e-commerce platform that is making local transactions and supply chain more efficient through technology. It connects businesses across the entire ecosystem and empowers them with everything they need to grow - from driving orders, logistics and marketing to inventory management, distribution and demand forecasting. For users, it offers a full-stack of services across commerce, courier, and commute. It works on a standard commission model with merchants and delivery partners. Dunzo’s B2B logistics arm also supports local businesses with its logistics services integrating its API into their digital touchpoints of merchants including their website or app for ease of access and use.”
According to Biswas, Dunzo’s success has been fueled by a cult-like word of mouth, stemming from happy customers.
Elaborating on the growth factors, he said, “Until 2019, Dunzo spent zero marketing dollars on growth and instead focussed on building the best customer experience in the business. To scale to the next level of success, Dunzo expanded its footprint strategically, covering micro-markets within cities and focussing on profitability in each of those micro-markets. By learning from each market’s performance, Dunzo has been able to cover over 8 cities in India and aims to be in the top 25 by the end of next year.”
Recently, Swiggy has rolled out a Dunzo-like service Swiggy Stores and Go in Bengaluru. Speaking on the same Biswas said, “Dunzo, which had its beginnings as a task-based WhatsApp group, has been the pioneer of hyperlocal courier and commerce in India. Standing strong at the forefront of innovation and sustained growth, Dunzo has been able to maintain its “verb” status by catering to an infinite number of use-cases for its merchants, partners, and customers. In the coming years, Dunzo aims to be the logistical layer of every city, moving goods and people in the most efficient manner possible, through the use of technology.”
India has about 600 million monthly commerce transactions, 90% of which are still offline.
“At Dunzo, we aim to digitize the majority of offline transactions that are happening locally and drive commerce for the micro-economy. By doing so, we want to enable local, offline merchants to be a part of the digital marketplace and be able to withstand the pressure from large e-commerce companies,” said Biswas.
Speaking on the future plans of Dunzo, Biswas said, “In the next 5 years, Dunzo aims to be the biggest commerce portal in India. In the next 18 months, Dunzo will be present in India’s top 25 cities as well as be micro-market profitable.”
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