South TV channels line up special programmes for Pongal 

Blockbusters like ‘Saamy 2’, ‘VadaChennai’ to be part of the festive line-up


The South Indian TV channels have arranged a visual feast for the audience for Makar Sankranti, also known as Thai Pongal in Tamil Nadu. 

Vijay Television has an array of programmes starting right from 6.30am with ‘Saravana Meenkashi VS Raja Rani- The Pongal War’, a cookery show. 

The channel will also broadcast blockbuster movies, Vikram and Keerthy Suresh starrer ‘Saamy 2’. ‘Pariyerum Perumal’, one of the sleeper hits of 2018, will also be telecast on Tuesday.

On 16th January, an entertainment show ‘Mamiyar Marumagal’ will be broadcast on Vijay Television. A talk show by actor Sivakumar on Tamil actor Shivaji Ganeshan ‘Sivakumarin Shivaji Oru Sagaptham’ will also be telecast. 

Dhanush starrer gangster film ‘VadaChennai’, ‘Kadaikutty Singam’, romantic comedy ‘Manam’ are few other movies that will be aired on Vijay Television as part of the Pongal celebrations. 

Zee Tamil has also lined up special programmes for Pongal. Tamil techno-thriller ‘Irumbuthirai’ will be aired on the channel on Tuesday. 

World Television Premiere of Vijay Sethupathi starrer ‘Junga’ will also be telecast on Zee Tamil. Super hit movies like ‘Kolamavu Kokila’ and ‘Mersal’ will too be broadcast on Zee Tamil. 

Tamil GEC market leader Sun TV also has lined up a festival feast for the audience. They will be broadcasting Dhanush-Kajol starrer ‘VIP-2’, Vishal starrer ‘Sandakozhi -2’ and other special programmes for Pongal.

For more updates, subscribe to exchange4media's WhatsApp Channel-

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

DSPORT ropes in ‘MyTeam11’ as broadcast co-presenting partners for Pakistan Super League

The fourth edition of the second most watch T20 league in India will be broadcast LIVE on DSPORT from 14th February – 17th March 2019


DSPORT, a premium sports channel of Discovery Communications, has roped in fantasy sports platform ‘My Team 11’ as the official Broadcast Co presenting Partners for the 4th Pakistan Super League. Apart from ‘My Team 11’, a host of other brands will be seen as broadcast partners for the 4th Pakistan Super League, being telecast LIVE on DSPORT in India.  The fourth edition of the second most watch T20 league in India will be broadcast LIVE on DSPORT from 14th February – 17th March 2019. 

My Team 11 is a homegrown brand and were the Co-Presenting sponsors for the recently concluded Bangladesh Premier League 2019, which was aired LIVE on DSPORT. The Pakistan Super League is a franchise based Twenty20 cricket league, which was established by the Pakistan Cricket Board (PCB) in 2015. 

This year, the tournament will feature some of the greatest T20 stars from International cricket viz; South African AB Devilliers, Wayne Parnell; Caribbean stars Kieron Pollard, Sunil Narine, Darren Sammy and Andre Russell; Kiwi cricketers Cory Anderson and Luke Ronchi along with Pakistani Superstars Shahid Afridi, Fakhar Zaman, Mohammad Amir, Babar Azam and Wahab Riaz. 

RC Venkateish, Managing Director, Lex Sportel Pvt. Ltd., the channel management partners for Discovery Sport, said, “Fantasy Sports is a necessity for any sport and league to grow as it’s a natural extension for the fans to stay engaged to their favourite sport even after the LIVE action is over. My Team 11 with their recent associations has only showcased the growing interest and increasing fan engagement in Fantasy Cricket and hence it was but natural for us to get them on board as the Broadcast Partners for the Pakistan Super League. The league has a huge following in India and the fact that last year it was India’s second most watched T20 league is a testimony to its popularity. I am happy to welcome My Team 11 as our Broadcast Partners and I am confident that the Pakistan Super League will scale newer heights in viewership ratings.” 

The Pakistan Super League has always featured some of the top International as well as local T20 stars representing six franchisee teams from various regions of Pakistan. 
The tournament this year will be played across six cities from UAE and Pakistan. Defending Champions Islamabad United will clash against Lahore Qalandars in the season opener on the 14th February in Dubai. The tournament this season will be played from the 14th February – 17th March 2019 in Dubai, Sharjah, Abu Dhabi, Karachi and Lahore.
In context to this association, Sanjit Sihag, COO of MyTeam11 Fantasy Sports, said, “We are aiming at achieving international presence as a leading fantasy sports organization thus, the said collaborations. We believe our partnership with PSL can reap both the series and us, great results in terms of fan engagement.”

Further, Vinit Godara, the CEO of MyTeam11, highlighted how this collaboration will make PSL a popular call among fans. He said, “With MyTeam11 being a popular concept among sports fans, we believe that this broadcasting partnership with DSport for PSL can highly affect the popularity and fan base of the series. The players who will be participating in the tournament have a huge fan base in India and we are confident that the Indian fans will have a lot to look out for the future from the Pakistan Super League.”

My Team 11 is a homegrown Fantasy Sports Platform and has in the past associated with Bangladesh Premier League as “Broadcast Co-Presenting Partners,” with RuPay Pro Volleyball League as “Official Fantasy Partner,” and with DD Sports as the “Associate Partners” for India vs New Zealand T20 series. 

Prasar Bharati makes around Rs 395 crore from auction of 40 DD FreeDish slots

Bucket C, that has News and Current Affairs channels, has got the highest premium over reserved price

prasar bharati

A total of 40 channels were allocated slots on various Buckets during the first annual e-auction of DD Free Dish held from February 11 to February 14. 
Providing details of the auction, Prasar Bharati in a statement said, “Subject to completion of all formalities, the channels that have successfully bid for slots will come on air on DD FreeDish platform from March 1, 2019. Consequently, the existing channels, which are on DD FreeDish platform on pro-rata basis, will be off-air after February 28, 2019.”
There slots are being offered under five Buckets. These are: 1) Bucket A+: All GEC (Hindi) Channels & Teleshopping, 2) Bucket A: All Movie (Hindi) Channels, 3) Bucket B: All Music(Hindi) Channels, Sports (Hindi) Channels, Movies (Bhojpuri), GEC (Bhojpuri), 4) BUCKET C :All News& Current Affairs (Hindi), All News& Current Affairs (English) Channels and News& Current Affairs (Punjabi) Channels and 5) Bucket D: All other remaining Genre (Language).

A total of 2 slots were sold under A+, 8 under A, 11 under B, 16 under C, and 3 under D. 

For Bucket A+, the average slot price was Rs 15.025 crore and the highest bid price was Rs 15.05 crore. 
For Bucket A, the average slot price was Rs 12.4 crore and the highest bid price was Rs 12.45 crore.
For Bucket B, the average slot price was Rs 10.6 crore and the highest bid price was Rs 10.95 crore.
For Bucket C, the average slot price was Rs 8.15 crore and the highest bid price was Rs 8.95 crore.
For Bucket D, the average slot price was Rs 6.08 crore and the highest bid price was Rs 6.1 crore.  

Talking about the auction, Shashi Shekhar Vempati, CEO, Prasar Bharati, said, “The total earnings from the 38th e-Auction of DD FreeDish is to the tune of Rs 395 crore. Though this is the first time we are having an annual auction, if we add up last year’s auctions, it is a 30 pe cent hike in earnings.”

‘Bucket C, which has News and Current Affairs channels-Hindi, English and Punjabi, has got the highest premium over reserved price. Initially, when there were only two divisions, there was a stiff competition between news and non-news channels. This time, it was slightly relaxed in that context. The premium over base price has also gone up against the last season.”

Vempati said a lot of broadcasters have backed out from the platform. “We shall determine the course forward and use it as an opportunity for brand Doordarshan,” he added.

“Also this was just the auction for the MPEG 2 slots. We will soon announce dates of auction for the MPEG 4 slots which will have an invitational price of Rs 5 lakhs. The lower price would help small broadcaster be a part of it and also bring regional diversity in the string of channels,” said Vempati.

TV9 News Network to launch national Hindi channel TV9 Bharatvarsh

TV9 Bharatvarsh, a free to air news channel will be available across all the platforms and will have a presence on Cable, DTH and Digital platforms worldwide

TV9 Bharatvarsh

TV9 News Network announces the launch of its national Hindi channel, TV9 Bharatvarsh in Delhi next month. TV9 Bharatvarsh will enter the Hindi Satellite market with a well-known team of formidable journalists and dynamic presenters. The Hindi channel is all set to open up its largest news studio in the country, which will use the best of AR and VR technologies, and BOT News Tracker in its presentation.

Already a leader in regional media with six news channels in different parts of the country, this will be TV9 network's grand entry into the national media with its wealth of journalistic experience. TV9 Bharatvarsh will strive to change national television with its unique style of aggressive presentation blended with investigative journalism that will focus on the rights of the people. The Hindi channel will bring back issues that really matter and use the medium of television keeping the core values of humanity and people's interests in the forefront. Unlike other Hindi News channels, TV9 Bharatvarsh will not promote superstitions like Astrology.

People will connect with Bharatvarsh as TV9 network already has a proven track record of being the most powerful regional media house in India. Issues of the citizens of India have always been its primary focus. Associated Broadcasting Company Private Limited (ABCL) was started in 2003 by a group of young journalists lead by Ravi Prakash as CEO.

TV9 Bharatvarsh will be a free to air news channel. It will be available across all the platforms and will have a presence on Cable, DTH and Digital Platforms worldwide.

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Harvest TV renamed Tiranga TV

The owners of Harvest TV News had been pursuing the case with the I&B Ministry for the change of name since September 2017.

by Ruhail Amin
Published - 1 day ago

Veecon Media & Broadcasting Pvt. Ltd, which had filed a petition before Telecom Disputes Settlement and Appellate Tribunal (TDSAT) for change of name of its television channel from 'Harvest TV' to ‘Tiranga TV' has been granted interim relief. TDSAT has permitted it to use the name ‘Tiranga TV’, according to a statement issued by Veecon Media & Broadcasting Pvt. Ltd.

Such relief from TDSAT could not have come at a more appropriate time.  M/s Harvest Television Network Pvt. Ltd, which claims to own the trademark for ‘Harvest TV’ has filed a suit against Veecon before the district court at Thiruvananthapuram for restraining Veecon from using the name and logo that has any  resemblance with the name ‘Harvest TV’.

Veecon had permission from the I&B Ministry to use ‘Harvest TV’ name and logo and had been pursuing its case with the I&B Ministry for the change of name since September 2017. Finally, it has succeeded is getting a change of name to ‘Tiranga TV’.

BARC to release viewership data only to its subscribers for now

Decision comes two days after TRAI extended the deadline for consumers to choose pack of channels to March 31


In view of the implementation of the New Tariff order of Telecom Regulatory Authority of India (TRAI), the Broadcast Audience Research Council (BARC) has announced that its viewership data will for now be released only to its subscribers.

“In light of the implementation of TRAI’s new tariff order and on- ground changes, BARC India’s viewership data will be released only to its subscribers until further notice,” read a notice put up on the BARC website.

The move comes days after the Indian Society of Advertisers (ISA) Executive Council issue an advisory saying that the viewership data from BARC India during the transition period should not be used for media planning, evaluation and buying perspectives.

The new tariff regulation by TRAI has left consumers and advertisers confused. TRAI recently extended the deadline for consumers to choose pack of channels to March 31. Earlier, TRAI had fixed December 29, 2018 as the deadline for the implementation, which was extended to January 31, 2019 to ensure a smooth transition. 

TV is here to stay, while Digital will grow parallel, opine industry leaders

At the launch of PMAR 2019, a panel discussion was held on the topic- The growing importance of News. The session was moderated by Vikram Sakhuja, Group CEO Media & OOH, Madison World


At the unveiling of the Pitch Madison Advertising Report (PMAR) 2019, a panel discussion was held on ‘The growing importance of News’. The session was moderated by Vikram Sakhuja, Group CEO, Media & OOH, Madison World. The eminent leaders on the panel were Avinash Pandey, CEO, ABP News

Network; Umang Bedi, President, Daily Hunt; Puneet Gupta, COO, Times Internet; and Rahul Kansal, Group Brand Advisor, Network18.

Initiating the discussion, Vikram Sakhuja asked the panellists how they define news? To which Avinash Pandey replied, “In TV and Print, there’s a fundamental difference. In Print, you can choose the page, you want to go, not everything is front page. In TV, everything is a front page story.”

Umang Bedi said, “The definition of news is changing. Every media company in the news space is left or right wing, which is politically aligned. One thing, which is changing in India is that they don’t care about national news, what they want is local news. Local is becoming the way to go in India.”

Puneet Gupta defined news as something meaning different thing to different people. “Newspapers segregate them on pages, digital publishers opts personalized content for their audiences. We have to find the right users for the right set of content piece that gets generated.”

Umang further added, “Digital numbers are growing because time spent on mobile device across news category has grown 7 times. We are seeing now, the time spent on digital, which used to be 13 minutes a day, has gone to 30 minutes per person per day across 200 million active users and more than 70% daily users. Hence, time spent is growing insanely.”

Rahul Kansal, Group Brand Advisor, Network18, said, “The share of news of all television hours of viewing was about 6.5% and now its 8.5%. News as a genre is clearly attracting more eyeballs.”

While discussing about the new TRAI regulations, Anurag Pandey said, “TRAI regulation says that there should be 100 channels in the FTA packs. Consumers are not educated enough to choose, so cable operators will bundle it and give it to somebody. The carriage price of being there may go up.”

Puneet elaborated, “Digital offers a very stable medium that right metric advertisers are looking for, whether you are traditional advertisers with a reach and frequency mindset. Digital solutions are available and it will gain more because of what is happening around in the ecosystem.”

He stated an example saying that elections online has been better than elections on TV for some. Digital is the way to go. Both on Times Now and Mirror Now, majority of the content carried was produced by the digital section, he said.

Umang further said, "TV as a medium is not going away. People in west say it’s dying. I would see a nearer threat for print. We are growing more and more hyper local. Within the app, we just launched TV platforms. Today, it has 40 channels, next week it will go to 300 and then to 543.

It’s going to get local content and we are curating it in a way that the audience will see both side of the spectrum".

Avinash agreed and said, “On digital, video consumption is growing very rapidly. We are also the largest digital player in the country with 25 million unique users, and 370 million page views every month.”

“I think content will need to be diagnostic. We will come across subscribers of newspapers, there will be progressive multi- channel consumption,” Rahul concluded.


Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Broadcasters to charge MSOs & cable operators as per new tariff order from Feb itself: IBF

The broadcasting foundation said they will not wait until the new deadline of March 31 as a large number of subscribers have already shifted to the new regime


The Indian Broadcasting Foundation (IBF) has announced that since a large number of subscribers have already shifted to the new regime, broadcasters will be raising invoices on MSOs and cable operators as per the new tariff order from February itself and not wait till March 31, the new deadline.

The announcement was made two days after the Telecom Regulatory Authority of India (TRAI) extended the deadline for consumers to choose channels packs under the new tariff regime to March 31.

“By its latest Press Release No. 11/2019 dated 12th February, 2019, TRAI has acknowledged that 65% of cable services subscribers and 35% of DTH subscribers have already migrated to the new MRP Regime. However, since a switch off will cause inconvenience to subscribers, TRAI has extended time up to 31st March, 2019 to those subscribers who have not yet migrated to exercise their choice. In view of this there may be some confusion amongst DPOs regarding the implementation of the New MRP Regime. Some of our member broadcasters have been receiving calls from some DPOs seeking clarification regarding submission of monthly subscriber reports (MSRs) and billing for the month of February 2019,” IBF said in a statement.

“IBF would like to clarify that its member broadcasters have executed the Reference Interconnect Agreements (RIOs) under the New MRP Regime with the DPOs and have implemented the New MRP Regime effective 1st February, 2019 as mandated by TRAI. Thus all DPOs are statutorily bound to adhere to the provisions of the New MRP Regime. Accordingly, DPOs are hereby requested to provide their MSRs as mandated under the New MRP Regime in respect of each of their subscribers on the duly notified dates viz., 7th, 14th, 21st and 28th of every month. Kindly note that from the month of February 2019 onwards our member broadcasters will be raising invoices on DPOs in accordance with the provisions stipulated by TRAI under the New MRP Regime,” the statement added.

Measurement and feedback important for great storytelling: Gaurav Banerjee

Banerjee, President, Hindi Entertainment, Star India, was speaking at the unveiling of the Pitch Madison Advertising Report 2019 in Mumbai


At the unveiling of the Pitch Madison Advertising Report 2019 in Mumbai, Gaurav Banerjee, President, Hindi Entertainment, Star India, spoke on the topic- ‘Need to Measure Content in Digital’. 

Speaking about the importance of measuring content and how it gives content creators the much needed insight to make course corrections, Banerjee said, “The fact that you can measure content and get immediate feedback allows your idea to become better. I’m a guy who gets a report every Thursday and we think about what we did wrong and what could be made better.”

“A lot of writers who have the opportunity to work with us have taken those insights, gone to work on them and have become better storytellers. This is why measurement and feedback is really important. It helps us make good stories better. It tells us exactly what consumers want and therefore what should change. So I totally believe in the power of TRPs, it allows us to stay committed to serve our audiences in a better way. It allows good stories to stay and the bad ones, which we cannot fix, to go away,” he added.

Banerjee also highlighted the scale of work that Star India is doing and how its viewership is almost a continent in itself.

“When we get the story right on any Hindi entertainment channel today, the number of people watching it is equal to a small continent. One of the good shows that we have right now is a show called ‘Kullfi Kumarr Bajewala’ running in four different languages and the total viewership of this show alone is over 25 crore. So that is the scale of content that we do.”
He added, “Last year, more people watched IPL than the number of voters in the 2014 general elections. So everything which happens in content is about building engagement. The great part about good storytelling is that we can spark real deep conversations. We can do it better when we get feedback from our viewers.” 

Banerjee also underlined the importance of context in the mix of great storytelling. He stated that the divide between TV and digital is artificial and had no bearing on great storytelling.
“To me, as a storyteller, context is supremely important. Also, the divide between TV and digital to my mind totally artificial. We are in the business of serving consumers who in turn are deeply interested in stories. So, they will go to whichever way it is convenient for them to watch.”

Major broadcasters pull out Hindi mass entertainment channels from Free Dish

Consumers may not get to watch general entertainment channels like Star Utsav & Zee Anmol

prasar bharati

A few top broadcasters have decided to pull out their Hindi mass entertainment channels from the free-to-air platform of Prasar Bharati, as per media reports. The list includes Star India, Sony Pictures Networks India, Zee and IndiaCast Media Distribution, which distributes TV18 and Viacom18 channels.

As a result of this consumers will not be able to watch some of the general entertainment channels, including Star Utsav, Zee Anmol and others.

According to an EY Report — India’s Free TV-DD Free Dish—the state-run DTH provider has over 20 million subscribers. This is considerably more than national pay TV companies, with the average for both being around 8 million and 16million.  Experts said this move by the broadcasters will bring down the wide viewership that DD Free Dish enjoys.

“Consumers will now have to buy the channels they want to watch from the cable operators as per ala carte options. This way, the whole objective of DD Free Dish which is to provide Free Entertainment to people across the country will not be served,” said distribution expert KK Sharma.

According to Raman Kalra, Partner, Entertainment, Media and Sports Sector, PwC India, “These are early days of the New Tariff Order and can potentially change a lot of things in the end-to-end distribution value chain. Subscription monetization and value creation between different players, be it broadcasters, MSOs, DPOs, last-mile operators or the public broadcaster will eventually be shaped up by market economics. Broadcasters have a total right to look at their business growth in free competitive market and decide on what business revenue models make sense. The next few quarters will be a defining era of many experiments.”

Prasar Bharati CEO Shashi Sekhar Vempati was not available for comments despite repeated attempts.

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Balaji Telefilms Q3 Results: Net profit stands at Rs 12 crore

Q3 FY 19 EBITDA is at Rs 13.2 crore, which is 3.5x growth over Q2 FY19 EBITDA of Rs 3.8 crore


Balaji Telefilms Limited has announced its financial results for the third quarter ended on 31st December 2018.

For the television and movie production (standalone business), the company’s Q3 FY 19 Revenue from Operations stood at at Rs 111.5 crore, comprising of Rs 103.8 crore from content production and Rs 7.7 crore from movies. 9M FY 19 Revenues from Operations stood at Rs 358.2 crore – Rs 260.1 crore from content production and Rs 98.1 crore from movies.

Gross Margins for Standalone business stood at 23%. TV margins this quarter has improved 27% on account of better operating efficiencies and cost control as shows launched in Q1 have turned profitable, the company stated.

Q3 FY 19 EBITDA is at Rs 13.2 crore – which is 3.5x growth over Q2 FY19 EBITDA of Rs 3.8cr. 9M FY19 EBITDA stood at Rs 16.1 crore. 

Net profit after tax was at Rs 12 crore for the quarter and Rs 17.9 cr for 9m FY19

Total value of investments in mutual funds across the company as on 31st December 2018 was at Rs 323 crore.

Other Highlights of Q3 FY 19

  • 2018 has been a stellar year for Balaji Telefilms on Television delivering hit after hit – 16% market share in Prime Time Ratings, this is more than 2X of its nearest competing production house and more than Production House ranked 2nd and 3rd combined.
  • 3 out of the Top 5 shows for the entire year including the #1 Weekend Show and #1 and #2 Daily Shows were produced by Balaji Telefilms.
  • 27% QoQ improvement in Gross margins, in the TV content business, driven by improved execution during the quarter
  • In the OTT space, - ALTBalaji ranked No.3 in the list of Top Video Streaming Apps by Consumer Spend (Subscription) for 2018. (Source: App Annie State of Mobile Report 2019) 
  • ALTBalaji’s subscribers base was at 13.1m vs 8.9m last reported. Monthly active users stood at 4.6m vs 2.3m

Talking about the results, Shobha Kapoor, Managing Director, Balaji Telefilms Limited, said, “We are pleased to announce another strong performance this quarter, highlighted improving margins that has cemented our place as a leader in the Indian media industry. Our in-house content gives us the ability to create strong franchises, nurture new talent and ultimately give consumers the best possible entertainment choices, hence making it a value proposition for our investors and stakeholders.”

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.