pongal
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The ‘Sounds of Tamil Nadu’ campaign film is a montage of various visuals and sounds that are associated with the Pongal festival

exchange4media Staff Jan 15, 2022 8:27 AM

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With new restrictions due to the third wave, brands have accelerated digital adoption with changes in the media mix

Simran Sabherwal Jan 14, 2022 11:06 AM

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While some industry heads point out that the response has exceeded expectations, other say the third-wave restrictions have affected the sentiments

Simran Sabherwal Jan 14, 2022 8:44 AM

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The news website has also conducted interviews with celebrities from the Tamil entertainment and film industry to see how the stars are planning to celebrate the festival

exchange4media Staff Jan 18, 2021 12:19 PM

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As part of the initiative, Chandrika gave away packs of coconut oil and asked men of 2,500 homes to pamper their women with a head massage

exchange4media Staff Mar 12, 2019 5:22 PM

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Blockbusters like ‘Saamy 2’, ‘VadaChennai’ to be part of the festive line-up

Neethu Mohan Jan 15, 2019 8:56 AM

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After a bumper Diwali season, expectations were high about growth during Pongal

Simran Sabherwal Jan 15, 2019 8:48 AM

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The campaign is running in 7 cities across Tamil Nadu with 60 hoardings in Chennai, Coimbotore, Madurai, Salem, Pondicherry, Vellore, Tirunelveli and Trichy

exchange4media Staff Jan 14, 2019 12:04 PM

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The trailer of the movie received 20 million+ views on YouTube, and the official teaser which was released on December 12 garnered 14 million+ views

Neethu Mohan Jan 11, 2019 9:04 AM