The media vertical of Hinduja Group has bought the Mumbai franchise in the upcoming professional sports league for karate. The first season begins January 11 in Bengaluru

exchange4media Staff Dec 31, 2018 4:20 PM

Petition filed by cable TV body claims regulations not consumer friendly and will affect livelihood of local cable TV operators

exchange4media Staff Dec 31, 2018 3:04 PM

Nestle Munch's ad is followed by Cadbury Dairy Milk and Swiggy videos on second and third positions

exchange4media Staff Dec 31, 2018 2:42 PM

The launch of Instamojo's new advertising service follows the launch of its logistics service, Mojoexpress, and lending service MojoCapital

exchange4media Staff Dec 31, 2018 1:54 PM

The campaign song features Indian rapper Prabh Deep, known for his socially conscious rhymes and aims at deterring people from drinking and driving

exchange4media Staff Dec 31, 2018 10:58 AM

Creative stalwarts Rohit Ohri, Kainaz Karmakar, KV Sridhar, Raghu Bhat and Krittika Chakraborty on ads that hit the right spot this year and why

Misbaah Mansuri Dec 31, 2018 9:19 AM

From Veere Di Wedding and Sanju to Zero and Race, brands played a major role in many films this year

Neethu Mohan Dec 31, 2018 9:02 AM

Success of original shows such as ‘Sacred Games’, ‘Mirzapur’ and ‘Karenjit Kaur’ suggests that online viewing audience are slowly lapping up digital content from OTT platforms

exchange4media Staff Dec 31, 2018 8:52 AM

With the general elections a few months away, parties have been using platforms like Facebook and WhatsApp to woo voters, especially the youth

Dolly Mahayan Dec 31, 2018 8:44 AM

Apart from English channels, regional ones too put forth a mix of movie premiers and variety of shows

exchange4media Staff Dec 31, 2018 8:35 AM

COO, Hungama Digital Media says while metropolitan India will continue to consume content with equal gusto, it is the Tier II & Tier III markets that will lead the growth in consumption

Siddhartha Roy Dec 31, 2018 8:24 AM

Piyush Pandey became the first Indian to assume the role of a Global CCO; Indian agencies won prestigious international awards and India is all set to become the third largest ad market globally.

exchange4media Staff Dec 31, 2018 8:23 AM

BARC Week 51: IBF which led the category the previous week for its role in issuing TVCs on the new TRAI tariff order, slipped to the third spot

exchange4media Staff Dec 31, 2018 8:22 AM

The new e-commerce policy aims to address issues like predatory pricing and deep discounting

Ruhail Amin Dec 31, 2018 8:22 AM