Campaign gets over half a million views in 48 hours, over 70,000 shares; microsite got over 34,000 registrations for samples and prank was trending on WhatsApp

exchange4media Staff Apr 1, 2019 7:37 PM

The new campaign ‘Pressure Ko Bolo Bye’, in association with Early Childhood Association, addresses the issue of constant comparison by parents, academic stress and peer pressure towards children

exchange4media Staff Apr 1, 2019 7:27 PM

The appointment will come into effect from April 1, 2019 post expiration of term of Rajan Gupta, the current President. Sharma is currently the CEO of Den Networks Ltd

exchange4media Staff Apr 1, 2019 7:14 PM

As a prank, announced the launch of India’s first Game of Thrones-themed hotel 

exchange4media Staff Apr 1, 2019 7:04 PM

Kango will be leading Google’s engagement with Publicis and DAN

exchange4media Staff Apr 1, 2019 6:58 PM

BARC India asserts yet again that it sends data to subscribers every week and has decided not to put it up on its website due to volatility in data

Moumita Bhattacharjee Apr 1, 2019 6:52 PM

Ogilvy Mumbai, in collaboration with Ogilvy Melbourne, rolled out hoardings 'Welcome back Steve and Dave’ in Jaipur, Hyderabad & Kolkata

exchange4media Staff Apr 1, 2019 6:47 PM

The 10-year agreement includes iconic Planet Earth titles and popular categories such as science & technology, adventure & exploration, history, space, animals and more

exchange4media Staff Apr 1, 2019 6:43 PM

Hector owners will be able to stream over 30 million songs across 28 languages as they drive without the need for a smartphone

exchange4media Staff Apr 1, 2019 6:13 PM

Nielsen research shows these passengers spend about 1 hour 40 minutes at the airport & a significant time is spent looking at ads

exchange4media Staff Apr 1, 2019 5:28 PM

The Annual WEF 2019 will be held from April 11 to 16 at Vivanta by Taj, Dwarka, on the theme ‘Reimagining Societies: Reclaiming Humanity with Gender Equality’

exchange4media Staff Apr 1, 2019 5:00 PM

For the song, TikTok has created a musical sticker, which has been weaved into the video narrative

exchange4media Staff Apr 1, 2019 4:26 PM

Star India and Hare Krsna Content Broadcast have received one license each. Both Star and Viacom18 seem interested in getting into the regional markets with these new channels

exchange4media Staff Apr 1, 2019 4:10 PM

Set in a quirky setup, the video revolves around the narrative of a man hassled and annoyed about not getting the ideal hotel room

exchange4media Staff Apr 1, 2019 4:06 PM

The brand along with Tamil actor Sathish Muthukrishnan prank people across the city in a bid to distinguish the ‘Fool’ from the ‘Cool’

exchange4media Staff Apr 1, 2019 3:44 PM

The badge will be displayed on the profile of every OkCupid member who has responded ‘yes’ to Do you watch Game of Thrones?

exchange4media Staff Apr 1, 2019 3:39 PM

The account will be handled out of Lowe Lintas Bangalore and the scope entails building on and offline brand campaigns

exchange4media Staff Apr 1, 2019 3:36 PM

The campaign has been geo-targeted on the basis of neighbourhoods, traffic intersections, with one liners depicting real-life situations

exchange4media Staff Apr 1, 2019 2:56 PM

The most common reason for upholding complaints were unsubstantiated and exaggerated claims that exploit consumers’ lack of knowledge

exchange4media Staff Apr 1, 2019 2:31 PM

The brand will be managed by 22feet Tribal Worldwide

exchange4media Staff Apr 1, 2019 2:05 PM