Cadbury Dairy Milk welcomes Aus players Steve Smith & David Warner back into cricket
Ogilvy Mumbai, in collaboration with Ogilvy Melbourne, rolled out hoardings 'Welcome back Steve and Dave’ in Jaipur, Hyderabad & Kolkata
Cadbury Dairy Milk has welcomed back Australian cricket players Steve Smith and David Warner for this IPL season.
Banking on the brand’s theme of ‘Generosity’ and building on its strong proposition of Kuchh Meetha Ho Jaaye, Mondelez India extended a warm welcome to the Australian players.
Ogilvy Mumbai, in collaboration with Ogilvy Melbourne, strategically rolled out hoardings announcing, 'Welcome back Steve and Dave’ in Jaipur, Hyderabad and Kolkata to give the two men an unexpected and heart-warming welcome back into cricket.
Building on its Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye proposition, it extended the campaign with outdoor hoardings. This also resonates with their global proposition of “Generosity” and celebrates the generous instinct in people that go a long way in strengthening human relationships.
Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, said, “We wanted to encourage people to be generous with their thoughts as well as their actions. In today’s extremely competitive world, people have started to become jaded and cynical. With this gesture, we hoped to remind all our consumers to be more inclusive in their thoughts and actions. It is extremely heartening to see that the engagement on the social media posts has been predominantly positive, reinforcing our belief that we as a people are inherently generous. After all, in India, we live by the code of ‘Atithi Devo Bhava’, the ultimate expression of generosity.”
Sukesh Nayak, CCO, Ogilvy India West said, “Offering a second chance without judgement or righteousness is one of the most generous things anyone can do. We wanted to give out a message that the goodness within us is what defines us. And we believe it’s not just the brand welcoming them back. It is the entire cricketing world and the fans being at their generous best by giving them an opportunity to get back to what they love most, cricket.”
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