Sandeep Bhushan, Director, Head of Global Marketing Solutions, Facebook India, says mobile deserves its own way of working and the whole ecosystem needs to come together

Noel Dsouza 16-May-2019

The campaign #CricketKaCrown celebrates 45 days of cricket extravaganza starting May 30 across the Star Sports network and Hotstar

exchange4media Staff 07-May-2019

Designed with specially fitted backrest, Bajaj Platina Comfortec 110 bike was converted into Platina Aaram Rath, custom made to offer a comfortable ride for the needy

exchange4media Staff 03-April-2019

Ogilvy Mumbai, in collaboration with Ogilvy Melbourne, rolled out hoardings 'Welcome back Steve and Dave’ in Jaipur, Hyderabad & Kolkata

exchange4media Staff 01-April-2019

Holi gives a chance to highlight the spirit of togetherness and the brand's message ‘Daag Achhe Hain’, says Pereira, Regional Creative Officer, Lowe Lintas

Noel Dsouza 07-March-2019

The campaign encourages young audiences to ‘Give a Ride, Help Cast a Vote’ in the upcoming general elections

exchange4media Staff 25-February-2019

The idea behind #GoSafeOutside campaign was to innovate while bringing about a change, explains Nayak, CCO, Ogilvy Mumbai

Noel Dsouza 19-February-2019

Through the gripping and entertaining TVC, Bajaj portrays new features of the bike with its unique positioning of offering a ‘Jhatka Free’ ride

exchange4media Staff 16-January-2019

Building on Asian Paints' existing corporate positioning ‘Har Ghar Kuch Kehta Hai’, the new TVC signifies how people and the joy of redecorating one’s home can create colourful memories

exchange4media Staff 17-September-2018

The commercial is a tongue-in-cheek story that showcases how historically men had to compete in their quest for precious metals.

exchange4media Staff 23-March-2018

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

exchange4media Staff 14-July-2017

The size of the account is yet to be ascertained

exchange4media Staff 06-December-2016

The ad conceptualised by Ogilvy & Mather takes a witty and humourous approach to highlight how this new product is the perfect solution to fix dampness, cracks and water leakages

exchange4media Staff 21-April-2016

With Valentine’s Day just gone by, we spoke to brand experts, advertising and marketing heads to understand the importance and relevance of event led marketing.

Sarmistha Neogy 15-February-2016

On the occasion of Ramadan, Shan Masala’s commercial released this week makes an emotional appeal, garners over half a million views on Facebook within 48 hours of launch

Sarmistha Neogy and Srabana Lahiri 27-June-2015

Tata Sky releases episodic short love stories for their new product 'Daily Recharge'. This offering allows consumers to recharge their DTH subscription for only Rs 8 daily and get all their desired channels on that day

exchange4media Staff 18-April-2015

Conceptualised by O&M, the campaign shows how football fans can now enjoy their favourite FIFA matches on their laptop, anywhere, without disturbing anyone else

exchange4media Staff 21-June-2014