Through the gripping and entertaining TVC, Bajaj portrays new features of the bike with its unique positioning of offering a ‘Jhatka Free’ ride

exchange4media Staff 16-January-2019

Building on Asian Paints' existing corporate positioning ‘Har Ghar Kuch Kehta Hai’, the new TVC signifies how people and the joy of redecorating one’s home can create colourful memories

exchange4media Staff 17-September-2018

The commercial is a tongue-in-cheek story that showcases how historically men had to compete in their quest for precious metals.

exchange4media Staff 23-March-2018

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

exchange4media Staff 14-July-2017

The size of the account is yet to be ascertained

exchange4media Staff 06-December-2016

The ad conceptualised by Ogilvy & Mather takes a witty and humourous approach to highlight how this new product is the perfect solution to fix dampness, cracks and water leakages

exchange4media Staff 21-April-2016

With Valentine’s Day just gone by, we spoke to brand experts, advertising and marketing heads to understand the importance and relevance of event led marketing.

Sarmistha Neogy 15-February-2016

On the occasion of Ramadan, Shan Masala’s commercial released this week makes an emotional appeal, garners over half a million views on Facebook within 48 hours of launch

Sarmistha Neogy and Srabana Lahiri 27-June-2015

Tata Sky releases episodic short love stories for their new product 'Daily Recharge'. This offering allows consumers to recharge their DTH subscription for only Rs 8 daily and get all their desired channels on that day

exchange4media Staff 18-April-2015

Conceptualised by O&M, the campaign shows how football fans can now enjoy their favourite FIFA matches on their laptop, anywhere, without disturbing anyone else

exchange4media Staff 21-June-2014