The campaign from Ogilvy & Mather aims to spread the word about Tata Sky’s tailor-made packs

exchange4media Staff Jul 27, 2019 8:19 AM

Sandeep Bhushan, Director, Head of Global Marketing Solutions, Facebook India, says mobile deserves its own way of working and the whole ecosystem needs to come together

Noel Dsouza May 16, 2019 8:05 AM

The campaign #CricketKaCrown celebrates 45 days of cricket extravaganza starting May 30 across the Star Sports network and Hotstar

exchange4media Staff May 7, 2019 10:49 AM

Designed with specially fitted backrest, Bajaj Platina Comfortec 110 bike was converted into Platina Aaram Rath, custom made to offer a comfortable ride for the needy

exchange4media Staff Apr 3, 2019 6:38 PM

Ogilvy Mumbai, in collaboration with Ogilvy Melbourne, rolled out hoardings 'Welcome back Steve and Dave’ in Jaipur, Hyderabad & Kolkata

exchange4media Staff Apr 1, 2019 6:47 PM

Holi gives a chance to highlight the spirit of togetherness and the brand's message ‘Daag Achhe Hain’, says Pereira, Regional Creative Officer, Lowe Lintas

Noel Dsouza Mar 7, 2019 8:23 AM

The campaign encourages young audiences to ‘Give a Ride, Help Cast a Vote’ in the upcoming general elections

exchange4media Staff Feb 25, 2019 7:26 PM

The idea behind #GoSafeOutside campaign was to innovate while bringing about a change, explains Nayak, CCO, Ogilvy Mumbai

Noel Dsouza Feb 19, 2019 8:29 AM

Through the gripping and entertaining TVC, Bajaj portrays new features of the bike with its unique positioning of offering a ‘Jhatka Free’ ride

exchange4media Staff Jan 16, 2019 4:37 PM

Building on Asian Paints' existing corporate positioning ‘Har Ghar Kuch Kehta Hai’, the new TVC signifies how people and the joy of redecorating one’s home can create colourful memories

exchange4media Staff Sep 17, 2018 3:24 PM

The commercial is a tongue-in-cheek story that showcases how historically men had to compete in their quest for precious metals.

exchange4media Staff Mar 23, 2018 3:00 PM

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

exchange4media Staff Jul 14, 2017 12:43 PM

The size of the account is yet to be ascertained

exchange4media Staff Dec 6, 2016 6:02 PM

The ad conceptualised by Ogilvy & Mather takes a witty and humourous approach to highlight how this new product is the perfect solution to fix dampness, cracks and water leakages

exchange4media Staff Apr 21, 2016 8:02 AM

With Valentine’s Day just gone by, we spoke to brand experts, advertising and marketing heads to understand the importance and relevance of event led marketing.

Sarmistha Neogy Feb 15, 2016 8:17 AM

Tata Sky releases episodic short love stories for their new product 'Daily Recharge'. This offering allows consumers to recharge their DTH subscription for only Rs 8 daily and get all their desired channels on that day

exchange4media Staff Apr 18, 2015 9:06 AM

Conceptualised by O&M, the campaign shows how football fans can now enjoy their favourite FIFA matches on their laptop, anywhere, without disturbing anyone else

exchange4media Staff Jun 21, 2014 10:56 AM