Tata Sky frees up top 10 services as part of #StayHomeStayJingalala campaign

The Ogilvy campaign for Tata Sky was shot and directed over seven cities

e4m by exchange4media Staff
Updated: Apr 1, 2020 4:57 PM
#StayHomeStayJingalala

In a move to help subscribers fulfill their forced quarantine period, Tata Sky has freed up their top 10 services. These services ranging from dance tutorials, cooking, fitness, to learning services for children.

This will ensure that there is no dearth of avenues to make the best of the subscriber’s time at home. In order to promote this initiative a unique campaign has been launched.

Directed by Bauddhayan Mukherji of Little Lamb Films this campaign stays true to the #StayHomeStayJingalala concept. The campaign was shot and directed over seven cities (Kolkata, Mumbai, Delhi, Gurgaon, Lucknow, Chennai and Jodhpur) with phones, and no lives were put at risk in the making of this film.

Talking about the campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy India, said: “In times like these, it’s important that brands contribute to help its consumers in its own way. By deciding to free up services, Tata sky is doing its bit to entertain and engage its subscribers while they stay at home.”

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