Meet Ogilvy’s power-packed trio - Kainaz Karmakar, Harshad Rajadhyaksha & Sukesh Nayak

The newly-crowned joint Chief Creative Officers have been the masterminds behind some of Ogilvy India’s best creations in recent times

e4m by Misbaah Mansuri
Updated: Feb 4, 2020 9:25 AM

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Kainaz Karmakar, Harshad Rajadhyaksha & Sukesh Nayak

The news of adman Sonal Dabral’s exit from Ogilvy & Mather did generate a lot of buzz in the ad world. On Monday, Dabral stepped down as Chief Creative Officer South & South East Asia and Vice Chairman Ogilvy India to explore options in content and content creation, a statement issued by the company said. However, the next question that popped up was who would be handed this proverbial baton, such a heavy one.

In a quick resolution of the mystery, the agency announced yesterday itself that effective immediately, Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak will take on the joint responsibility of driving Ogilvy India’s creative product and reputation as Chief Creative Officers, Ogilvy India.

The trio also happen to be the ones who have rolled out some of the best work for Ogilvy India in the recent times.

When HUL expressed to the agency the need to create a product that was breathable and protected the skin of those taking the holy dip at the Kumbh Sangam, Nayak and his team came up with the innovative idea of waterproof sarees for women devotees who could take the dip without having to worry about prying eyes and camera flashes.

This earned Ogilvy the recognition of being the only entry from India to be shortlisted from about 23 entries in the Glass Category: The Lion for Change at Cannes 2019.

Nayak also has been one of the bright minds behind some of the agency’s best works last year - the ICC Cricket World Cup campaign and Unilever’s Kumbh campaign for its Hamam soaps. In an attempt to solve the global menace of plastic alongside The United Nations Environment Program (UNEP), he has been an instrumental force behind the latest ‘I WILL WEAR OUT PLASTIC’ campaign in collaboration with designer Masaba Gupta. And yet again bringing a unique idea to life - a clothing line with detachable bags that sure sends out a strong message on #BeatPlasticPollution.

Nayak has been with the agency since 2000 and has two decades of experience in advertising. Known for his storytelling ability, he has worked on multiple engaging campaigns for brands such as Amazon, Google, Tata Sky, Asian Paints, Bajaj Auto, Star TV, Shan Masala and Fortune Oil among others.

It was the stuff of legends when India walked home with two Grand Prix trophies in one year at Cannes 2018. The win came for Ogilvy’s work ‘Healthy Hands Chalk Sticks’ for Savlon. At the helm of this creativity were Kainaz Karmakar and Harshad Rajadhyaksha who played an integral role in Ogilvy India’s record number of Cannes Lions - clinching nine in a year. The Savlon Healthy Hands campaign also went on to win Asia’s first Grand Prix for creative effectiveness at Cannes Lions.

Another highly-acclaimed campaign by the duo for ‘Make Love Not Scars’ fetched them the coveted Glass Lion and a Gold Lion at Cannes 2016. The campaign was called Beauty Tips with Reshma, an acid attack survivor. The work has received acknowledgment and appreciation from the likes of BBC, Discovery, Reuters, The New York Times, Time, The Wall Street Journal and Daily Mail, among others.

The biggest achievement for Karmakar and Rajadhyaksha came when the campaign helped gather funds to start a rehab centre (even though they had never asked for funds for the same) and the enforcement of the acid ban in UP.

The duo has been with Ogilvy since 2010. Some of the brands they have worked on include Brooke Bond Red Label, ITC Savlon and Hindustan Unilever.

And now with the trio coming together for this new responsibility, the adworld now eagerly waits to see what magic will they create next.

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